- Slowpoke Email: Consumers Say It Tanks As A Service Vehicle
Email Insider, Ray Schultz - Wednesday, October 31, 2018
Email is rated as slower and less effective than the phone ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to a ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are loc ...
- Once Upon A Mattress: Telling Purple's Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos that get the attention of consumers all leverage humor a ...
- The Warmth Factor: A Pricey Tech Stack Alone Won't Lead To Good Customer Relations
Email Insider, Ray Schultz - Thursday, October 18, 2018
"Harvard Business Review" study shows that email is second-most used digital chann ...
- GetResponse Upgrades Digital-Email Platform, Names New Hires
Email Marketing Daily, Ray Schultz - Wednesday, October 17, 2018
GetResponse has added an account panel supports 27 languages. And it ...
- Email Widely Used For Customer Service Despite Inconvenience, Poll Says
Email Marketing Daily, Ray Schultz - Monday, October 15, 2018
A new study shows that email is second in usage after phon ...
- Email With Heart: Consumers Demand Empathy From Brands
Email Insider, Ray Schultz - Tuesday, October 9, 2018
In-person contact is rated highest in providing emotional support to shoppers. Ema ...
- Salesforce To Acquire Rebel, Email API Provider
Email Marketing Daily, Ray Schultz - Friday, October 5, 2018
CRM giant Salesforce will gain email capabilities that will enhance its Marketi ...
- MoviePass In Lapsed Subscriber Email Flap
Email Marketing Daily, Ray Schultz - Monday, October 1, 2018
Movie ticket company MoviePass tells lapsed customers they have to opt o ...
- Salesforce Opens Dreamforce Conference On Assertive Note, Despite Protests
Digital News Daily, Ray Schultz - Tuesday, September 25, 2018
Dreamforce has drawn 171,000 registrants -- and an 800-page cage brought ...
- Study: Brands Get Low Scores For Email Experience
Email Marketing Daily, Ray Schultz - Wednesday, September 26, 2018
A study shows that firms are lagging on helpfulness, personalization and bei ...
- CRM Systems Not Yet Integrated With Billing: Report
Email Marketing Daily, Ray Schultz - Monday, September 24, 2018
Brands have a way to go before they realize all the benefi ...
- Salesforce Brings Einstein Voice To The Enterprise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 20, 2018
Part of Salesforce's AI platform, Einstein Voice, when released, will enable busine ...
- Messagepoint Forms Partnership With SparkPost
Email Marketing Daily, Ray Schultz - Friday, September 14, 2018
Messagepoint's CCM clients will now have access to SparkPost's cloud-based email delive ...
- Cow & Gate Digital And CRM Accounts Under Review
Around the Net In MAD London, Sean Hargrave - Tuesday, September 11, 2018
Danone is calling a digital and CRM review of its Cow &am ...
- Advocacy Groups Protest Salesforce Ties With Border Patrol
Email Marketing Daily, Ray Schultz - Tuesday, September 11, 2018
Activists urge speakers to drop out of the Dreamforce conference or u ...
- Salesforce Posts A Strong Quarter: Analysis
Around the Net in Email, Ray Schultz - Friday, September 7, 2018
Salesforce had a strong quarter, and is on the way to achievi ...
- Consumers Say: Treat Us Like People, Not Numbers
Email Marketing Daily, Ray Schultz - Friday, September 7, 2018
Consumers are concerned about privacy -- but they want highly personalized experience ...
- Salesforce Proves The Benefit Of Having Two CEOs
Around the Net in Email, Ray Schultz - Tuesday, September 4, 2018
Having two CEOs works for high-tech companies such as Salesforce. Shares ro ...
- Email Marketing And Customer Retention
Around the Net in Email, Ray Schultz - Thursday, August 30, 2018
Building your customer base can help you grow your business. But it&rsquo ...
- Salesforce Hit For Contract With U.S. Customs And Border Protection
Digital News Daily, Ray Schultz - Monday, August 27, 2018
Digital group Fight For The Future demands that Salesforce cancel its contra ...
- Getting The Most Out Of Transactional Emails: A Primer
Around the Net in Email, Ray Schultz - Tuesday, August 14, 2018
Transactional emails are the workhorse of the channel. But brands must foll ...
- Zaius Updates Cross-Channel Segment Builder Tool
Email Marketing Daily, Ray Schultz - Thursday, August 9, 2018
Zaius claims its new features allow analytics and segmentation, using data fr ...
- A Guide To Centralized Email Template Management
Around the Net in Email, Ray Schultz - Tuesday, August 7, 2018
Consumers want consistency across channels. But that is difficult to achieve ...
- Email Builds Customer Intimacy, Research Finds
Around the Net in Email, Ray Schultz - Thursday, July 26, 2018
A recent study from Forrester Research and Adobe found that effective ema ...
- Tea Forte Credits Zaius For Email Brand Growth
Around the Net in Email, Ray Schultz - Wednesday, July 25, 2018
Tea Forte, a purveyor of luxury tea products, has turned gift recipien ...
- The Digital Balloon: Brands Work To Integrate Email And Other Tools
Email Insider, Ray Schultz - Monday, July 2, 2018
Email is a key part of the digital mix, but it's on ...
- Sky Reveals Why It Rewards Loyalty Above New Customer 'Bribes'
Around the Net In MAD London, Sean Hargrave - Friday, June 15, 2018
Sky has told "Marketing Week" that a third of its UK subscrib ...
- Salesforce Stock Rises After Earnings Report
Around the Net in Email, Ray Schultz - Wednesday, May 30, 2018
Salesforce stock rose on Wall Street on Tuesday despite a general downwa ...