- Strategies For Cleaning Up Your Email Data
Around the Net in Email, Ray Schultz - Monday, January 28, 2019
CRM-based email marketing can suffer when there are dead leads and oth ...
- 'Black-ish' Star Takes On Health Issue That's In His Blood
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
"The sugars" is a well-known enemy, with African Americans almost twice ...
- Narvar Acquires French Post-Purchase Startup Kronos Care
Email Marketing Daily, Ray Schultz - Tuesday, January 22, 2019
Customer engagement firm Kronos Care helps brands build loyalty through branded notificati ...
- The Four Stages Of Subscription Marketing
Around the Net in Email, Ray Schultz - Sunday, January 13, 2019
There are four stages in the average subscriber relationship. Companies should stu ...
- Brands To Gain Consumer Personal Data From California E-Receipt Legislation
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 9, 2019
Marketers are likely doing their own happy dance over the proposal th ...
- CRM Provider Claims It Now Threatens Salesforce
Around the Net in Email, Ray Schultz - Friday, December 28, 2018
Pipeline, a CRM platform provider founded in Estonia in 2010, has expand ...
- Carnival Appoints Wunderman As Lead CRM Shop
Accounts on the Move, Larissa Faw - Monday, December 17, 2018
Carnival Cruise Line is appointing Wunderman as the brand's customer relationship manageme ...
- Signal Integrates With Adobe To Give Brands Real-Time Data Identity Resolution
Digital News Daily, Laurie Sullivan - Monday, December 3, 2018
Signal on Monday will announce its entrance into the Adobe Exchange Partn ...
- Email Volume Spiked During Cyber Week: Study
Email Marketing Daily, Ray Schultz - Friday, November 30, 2018
Salesforce saw a 26% hike in emails sent on Thanksgiving alone, a ...
- Experian To Appoint Lida To CRM Brief
Around the Net In MAD London, Sean Hargrave - Thursday, November 29, 2018
It called a review back in May, but now "Campaign" is reporti ...
- The Good Guys: Retailers Improve Their Email Unsubscribe Practices, Study Finds
Email Insider, Ray Schultz - Wednesday, November 28, 2018
Five of the top ten online retailers -- those with perfect scor ...
- How To Write A Customer Feedback Survey Email
Around the Net in Email, Ray Schultz - Wednesday, November 21, 2018
Customer feedback helps firms correct issues that lead to poor experience. B ...
- Can Brands Be Human? Study Suggests They Better Be
Email Insider, Ray Schultz - Thursday, November 15, 2018
Where does your firm stand on the global Brand Humanity Index? T ...
- Almost Half Of All Email Sign-Ups Use An Inactive Address: Study
Email Marketing Daily, Ray Schultz - Tuesday, November 13, 2018
The unsubscribe rate is highest at the start, but the read ra ...
- Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Bank of America sought to drive positive sentiment among Millennials was throu ...
- Breach Fatigue: Consumers Don't Give Up On Brands Because Of Data Leaks
Email Insider, Ray Schultz - Monday, November 5, 2018
Shoppers will stick with a store that has had a major da ...
- Slowpoke Email: Consumers Say It Tanks As A Service Vehicle
Email Insider, Ray Schultz - Wednesday, October 31, 2018
Email is rated as slower and less effective than the phone ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to a ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are loc ...
- Once Upon A Mattress: Telling Purple's Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos that get the attention of consumers all leverage humor a ...
- The Warmth Factor: A Pricey Tech Stack Alone Won't Lead To Good Customer Relations
Email Insider, Ray Schultz - Thursday, October 18, 2018
"Harvard Business Review" study shows that email is second-most used digital chann ...
- GetResponse Upgrades Digital-Email Platform, Names New Hires
Email Marketing Daily, Ray Schultz - Wednesday, October 17, 2018
GetResponse has added an account panel supports 27 languages. And it ...
- Email Widely Used For Customer Service Despite Inconvenience, Poll Says
Email Marketing Daily, Ray Schultz - Monday, October 15, 2018
A new study shows that email is second in usage after phon ...
- Email With Heart: Consumers Demand Empathy From Brands
Email Insider, Ray Schultz - Tuesday, October 9, 2018
In-person contact is rated highest in providing emotional support to shoppers. Ema ...
- Salesforce To Acquire Rebel, Email API Provider
Email Marketing Daily, Ray Schultz - Friday, October 5, 2018
CRM giant Salesforce will gain email capabilities that will enhance its Marketi ...
- MoviePass In Lapsed Subscriber Email Flap
Email Marketing Daily, Ray Schultz - Monday, October 1, 2018
Movie ticket company MoviePass tells lapsed customers they have to opt o ...
- Salesforce Opens Dreamforce Conference On Assertive Note, Despite Protests
Digital News Daily, Ray Schultz - Tuesday, September 25, 2018
Dreamforce has drawn 171,000 registrants -- and an 800-page cage brought ...
- Study: Brands Get Low Scores For Email Experience
Email Marketing Daily, Ray Schultz - Wednesday, September 26, 2018
A study shows that firms are lagging on helpfulness, personalization and bei ...
- CRM Systems Not Yet Integrated With Billing: Report
Email Marketing Daily, Ray Schultz - Monday, September 24, 2018
Brands have a way to go before they realize all the benefi ...
- Salesforce Brings Einstein Voice To The Enterprise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 20, 2018
Part of Salesforce's AI platform, Einstein Voice, when released, will enable busine ...