- Consumers Want Service And Technology For Engaging With Brands, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, June 13, 2019
Online self-service and live conversations are the most popular channels, with ema ...
- Brands Face Hurdles In Integrating CX Data, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, June 11, 2019
Email is used as a source of data for analyzing cross-channel interactio ...
- Salesforce To Acquire Tableau Software For $15.7 Billion
Digital News Daily, Ray Schultz - Monday, June 10, 2019
The all-stock transaction will expand Salesforce's analytics capabilities while boosting its revenu ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or pus ...
- First-Party Data: Big Brother vs Big Value
Show Daily, Nina Lentini - Monday, June 10, 2019
If/when users pay for gas with the app, all the data go ...
- Salesforce Debuts Datorama Marketplace
Around the Net in Email, Ray Schultz - Friday, May 24, 2019
Salesforce is launching a Datorama Marketplace to help developers create customized ap ...
- Copper, CRM Tool Developer For G Suite, Snares $15 Million in Funding
Around the Net in Email, Ray Schultz - Thursday, May 23, 2019
Copper, a developer of CRM solutions for Google’s G Suite, has pull ...
- Elite SEM's Next Act As Tinuiti
Performance Marketing Insider, Laurie Sullivan - Thursday, May 23, 2019
Performance and data-driven digital marketing agency Elite SEM recently rebranded to Tinuit ...
- Zendesk Acquires Smooch, Enhances CRM Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 22, 2019
Zendesk has acquired CRM platform Smooch and has announced new integrations wi ...
- SugarCRM Acquires B2B Automation Firm Salesfusion
Email Marketing Daily, Ray Schultz - Thursday, May 16, 2019
The purchase will allow clients to streamline campaign management and drive conversion ...
- Data Strategy: Starts with First-Party Data
Show Daily, Nina Lentini - Friday, May 3, 2019
As it prepares for a cookie-free world, Dell is gearing up ...
- Toyota Decides On CRM And Transformation Brief
Around the Net In MAD London, Sean Hargrave - Monday, April 29, 2019
Toyota has handed new briefs to The & Partnership and AKQA, "Campaig ...
- Verint Offers Tool For Finding Gaps In The Customer Experience
Email Marketing Daily, Ray Schultz - Monday, April 29, 2019
Anomaly Detection can detect chances in CX scores and determine the caus ...
- How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-Obsessed
The MediaPost Cases, Nina Lentini - Wednesday, April 24, 2019
The 2% market share player had to reflect internally on how ...
- TMW Gets Department For International Trade CRM Brief
Around the Net In MAD London, Sean Hargrave - Thursday, April 18, 2019
The Department for International Trade has picked TMW Unlimited to handle i ...
- Ansira Partners Acquires Email Vendor BrightWave
Email Marketing Daily, Ray Schultz - Wednesday, April 3, 2019
The purchase will give Ansira access to BrightWave's email and eCRM cpabailitie ...
- Satisfaction Not Guaranteed: Brands And Consumers Differ On Experience
Email Insider, Ray Schultz - Wednesday, March 27, 2019
Marketers are much more likely than consumers to think they are providi ...
- LNER Seeks Three New Agencies
Around the Net In MAD London, Sean Hargrave - Tuesday, March 26, 2019
The London North Eastern Railway (LNER) is looking for three new agenci ...
- One In Five Admit They Do Not Understand Customers
Around the Net In MAD London, Sean Hargrave - Monday, March 25, 2019
If customers sometimes leave you puzzled, you are not alone. New researc ...
- Do We Really Want Brands To Be Our Friends?
London Blog, Sean Hargrave - Friday, March 22, 2019
It has been a week of brand image and purpose -- a ...
- Three Hunts For First CRM Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, March 20, 2019
Mobile network Three is looking to appoint its first CRM agency. "Campaig ...
- Email Is Fourth In Helping Shoppers Discover Brands
Email Marketing Daily, Ray Schultz - Monday, March 11, 2019
A Criteo study shows consumers are highly willing to try new brand ...
- ReadyCloudCRM Now Available In Magento Versions 1 And 2
Email Marketing Daily, Ray Schultz - Monday, March 11, 2019
Retailers can use ReadyCloud CRM to enhance their email marketing and bui ...
- SugarCRM Acquires Collabspot Email Tools
Email Marketing Daily, Ray Schultz - Friday, March 8, 2019
SugarCRM has named Craig Charlton as its CEO.The Collabspot products help fir ...
- The Price Of Loyalty: Consumers Want Discounts Above All Else
Email Insider, Ray Schultz - Thursday, February 28, 2019
Email marketers should feature popular benefits in both promotional and transactional message ...
- Study: Consumers Prefer Email For Complaining To Brands
Email Marketing Daily, Ray Schultz - Thursday, February 28, 2019
Serenova finds 77% of consumers have had a bad brand experience ...
- Firms Face Challenges In Listening To Customers: Study
Around the Net in Email, Ray Schultz - Wednesday, February 27, 2019
Many firms are having problems listening to customers and determining what th ...
- Big Brand, Little Brand -- Guess Which One Gets CRM Wrong?
London Blog, Sean Hargrave - Friday, February 22, 2019
Spoiler alert -- it's the big guy. Asking for data but n ...
- Agile Methodologies Helps Small Companies With Teamwork
Show Daily, Nina Lentini - Thursday, February 21, 2019
Arno Selvini, head of CRM for Star Stable, a video game produ ...
- Toyota Seeks Digital Agency For Strategy And CRM
Around the Net In MAD London, Sean Hargrave - Wednesday, February 20, 2019
Toyota is seeking a digital agency in the UK to handle strate ...