- Have a Singular Voice Across All Channels
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, April 27, 2015
Brands we know and love have a voice and a way ...
- Owning Data Is The Key For Making Good Customer Experiences Even Better
MAD London, Josh Manion - Monday, April 20, 2015
Online retail is a highly competitive market, and Web site-only experiences a ...
- Updating CRM For The Digital Age
Marketing Insider: Cross-Channel, Sean Baker - Monday, April 20, 2015
Digital is fragmenting not only the types of channels and content availab ...
- Social TV On The Rise, IAB Finds
The Social Graf, Erik Sass - Monday, April 20, 2015
A large majority of American adults use mobile devices or computers whi ...
- Troy-Bilt Touts New Flex System With Targeted TV And Digital
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...
- AOL Launches Cross-Screen Programmatic Ad Platform 'One'
Real-Time Daily, Tyler Loechner - Tuesday, April 14, 2015
Just over one year after announcing plans to roll all of i ...
- Bridging The Mobile Gap
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, April 13, 2015
Mobile sites are rarely optimized for the tasks that shoppers want ...
- Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal
RTBlog, Tyler Loechner - Monday, April 13, 2015
Tapad, a cross-screen marketing technology provider, is the latest to offer markete ...
- Drawbridge Tunes-Up Viewability
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 7, 2015
Drawbridge announced the ability to confirm viewability and brand safety metrics acro ...
- Data Or Creative: The Chicken Or The Egg Dilemma
Marketing Insider: Cross-Channel, Dan Swartz - Monday, April 6, 2015
Tension in the data/creative relationship is probably all too familiar for ma ...
- Brands With Limited Data View Fail At Data-Driven Marketing
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2015
Capturing one complete view of the customer journey remains ridden with obstacle ...
- The Real Game Of Thrones: The Seven Screens Of Consumer Experience
Online Spin, Cory Treffiletti - Wednesday, April 1, 2015
In "Game of Thrones" there's an epic quest to unite the Sev ...
- Media Rep Firms Pool Sales To Form Gen Media Partners
MediaDailyNews, Erik Sass - Monday, March 30, 2015
A number of media sales representative firms are joining forces to off ...
- Cause Marketing In An Integrated And Digital World
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, March 30, 2015
Marketing a brand's social responsibility efforts is no longer a trend. ...
- More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
MAD, Steve McClellan - Wednesday, March 25, 2015
ESPN Research announced the results of a "Valuing Video" study from t ...
- Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
Real-Time Daily, Tyler Loechner - Thursday, March 26, 2015
Mediaocean is the latest ad firm to attempt to bring television in ...
- Setting The Table For Cross-Screen Video Integration
Video Insider, Alvin Bowles - Thursday, March 26, 2015
Brands and their agencies still have some distance to go on getti ...
- Will Big Data Kill Off Our Precious Syndicated Research Tools?
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, March 23, 2015
Syndicated research will not be with us for long. And big da ...
- Cultivating Data-Driven Creatives
Marketing Insider: Cross-Channel, Aaron Harvey - Monday, March 16, 2015
Capturing creatives' interest in data is a matter of making it comprehensib ...
- DMG Launches Cross-Platform Ad Team
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2015
The publisher said the cross-platform ad partnership team would allow it ...
- Hey, Who Moved My Storefront?
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, March 9, 2015
Retailers and manufacturers need to focus far more on the front do ...
- Putting Data Into A Larger Context
Marketing Insider: Cross-Channel, Dan Swartz - Monday, March 2, 2015
Data from different channels, different campaigns and different audiences needs to ...
- More Customer Service Moving To Social Media
The Social Graf, Erik Sass - Tuesday, February 24, 2015
Customer service is rapidly migrating from the telephone to an array ...
- Little Time And Limited Budget Can Add Up To A Positive Outcome
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, February 23, 2015
From Forrester to the ad trade media to CMO, research shows th ...
- Qualia, BlueCava Partner For Real-Time Intent Targeting
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2015
Qualia, which focuses on consumer intent targeting in real-time, will announce Mond ...
- Bundling Marketing Services: Should Brands Put All Their Eggs In One Basket?
Marketing Insider: Cross-Channel, Paul Marobella - Monday, February 9, 2015
The trend du jour for brands with scale, it seems, is findi ...