Around the Net
DMG Launches Cross-Platform Ad Team
- Campaign, Monday, March 9, 2015 7:08 AM
The publisher said the cross-platform ad partnership team would allow it to "deliver more impactful solutions to advertisers". Mel Scott, the UK chief revenue officer for the Mail Online, will lead the Mail brands partnership team. She will be joined by others from DMG Media’s print and digital ad teams, who are yet to be recruited. DMG expects to have the team in place in April. Although it is not the first time DMG Media has sold across platforms, it is the first time they have had a fully dedicated team.
