- Audience Partners Receives Voter-Targeting Patent
Real-Time Daily, Tyler Loechner - Friday, July 31, 2015
Audience Partners, an ad management company that uses programmatic technologies to rea ...
- Advertisers Consumed With Lure Of Programmatic Cross-Channel
RTBlog, Tyler Loechner - Wednesday, July 29, 2015
Programmatic ad-buyers are consumed with the lure of cross-channel advertising. It mak ...
- Is Deep Linking The New Digital Marketing Battleground?
Marketing Insider: Cross-Channel, Aaron Harvey - Monday, July 27, 2015
While iOS9's search features are still nascent, they have the potential ...
- Storyboarding The B2B Experience
Marketing Insider: Cross-Channel, Bob Barr - Monday, July 20, 2015
Storyboarding has become a concept practiced by many successful brands. What beg ...
- Tribune Content Agency Launches Cross-Channel Video Network
Online Video Daily, Tyler Loechner - Tuesday, July 14, 2015
Tribune Content Agency, a publishing agency that's part of the Tribune Publishi ...
- A Mid-Year Check-In On 2015 Marketing Predictions
Marketing Insider: Cross-Channel, Dan Swartz - Monday, July 13, 2015
I was curious to look back at the myriad of cross-channel marketi ...
- The 'Year Of Mobile' Has Come And Gone
Online Spin, Cory Treffiletti - Wednesday, July 8, 2015
For the last nine to 10 years, pundits proclaimed this (whatever ye ...
- The Two Overlooked Musts Of Omni-Channel
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, July 6, 2015
Moving from omni-channel talking points to a way of life requires t ...
- Three Ways To Make Retargeting Really Work for Retailers
Marketing Insider: Cross-Channel, Katrin Ribant - Monday, June 29, 2015
Retargeting is a wonderful way to remind consumers of your existence ...
- Customers Don't Care About Your Data; They Care About How You Make Them Feel
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, June 22, 2015
Let's put the data down for a minute knowing that if ...
- Google's In-The-Moment Advertising Model Expands On Real-Time Attribution, Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2015
Google's quest to understand human behavior in the moment has led ...
- Preparing For Crisis Within The Evolving Media Landscape, Part I
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, June 15, 2015
When an organization is poised to respond to a crises across channel ...
- Radio Static Clearing: Programmatic's New Puzzle Piece
RTBlog, Tyler Loechner - Monday, June 15, 2015
Radio broadcasting giant iHeartMedia is building out an ad tech stack ...
- Humanizing Optimization: The Need For Us To Get Involved
Marketing Insider: Cross-Channel, Dan Swartz - Monday, June 8, 2015
We need to balance the process of optimizing individual channels and elemen ...
- Foursquare Taps Drawbridge To Use Mobile Data For Cross-Device Ad Targeting
Real-Time Daily, Tyler Loechner - Friday, June 5, 2015
Foursquare is getting in on the programmatic targeting game. The company h ...
- Is Mobile Data The Key To Audience Targeting Utopia?
RTBlog, Tyler Loechner - Monday, June 8, 2015
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audienc ...
- Radio One Launching OneX Branded Content Studio
Content Marketing Insider, Thom Forbes - Friday, June 5, 2015
Radio One, which reaches 82% of the African-American population across platforms th ...
- Mullen's Mediahub Inks Deal With Cross-Screen Ad Tech Firm Tapad
Real-Time Daily, Tyler Loechner - Wednesday, June 3, 2015
Mediahub, the media planning and buying arm of Mullen Lowe, has strengthen ...
- Where's Your Social Proof?
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, June 1, 2015
Most marketers still operate from the premise that brand awareness and preferen ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Marketing Insider: Cross-Channel, Naghi Prasad - Tuesday, May 26, 2015
Vast amounts of data can quickly and cost-effectively be processed opens t ...
- Shifting B2B Buyers From Offline to Online (They're Consumers Too)
Marketing Insider: Cross-Channel, Bob Barr - Monday, May 18, 2015
B2B buyers do a lot of their shopping online, too, jumping fr ...
- Cross-Screen Marketing Tech Firm Tapad Raises $18.5M
Real-Time Daily, Tyler Loechner - Wednesday, May 13, 2015
Tapad, a cross-screen marketing technology provider, on Wednesday announced it has clos ...
- So This Media Director Walks Into A Publishing Summit
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, May 11, 2015
Although the focus MediaPost's Publishing Insider Summit stayed predominantly on digital, the ...
- Retailers Investing In Programmatic, But Analytics Remain Fragmented
Real-Time Daily, Tyler Loechner - Thursday, May 7, 2015
Two-thirds (67%) of retailer marketers are moving more media dollars to programmat ...
- Why Doing Away With Upfronts Would Be A PR Disaster
TVBlog, Adam Buckman - Friday, May 8, 2015
If you can be guaranteed of anything in this ever-changing media worl ...
- Nielsen Launches Multi-Touch Attribution Offering
Real-Time Daily, Tyler Loechner - Wednesday, May 6, 2015
Nielsen on Wednesday announced it has partnered with Krux, a data manageme ...
- Integrated Marketing Campaigns: Who's On First?
Marketing Insider: Cross-Channel, Greg Paull - Monday, May 4, 2015
In the age of social, mobile and user-generated content, the traditional wa ...
- Twitter Shells Out $533 Million To Buy Ad Tech Firm TellApart
Real-Time Daily, Tyler Loechner - Thursday, April 30, 2015
Twitter this week announced it has acquired TellApart, an ad tech fi ...
- Have a Singular Voice Across All Channels
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, April 27, 2015
Brands we know and love have a voice and a way ...
- Owning Data Is The Key For Making Good Customer Experiences Even Better
MAD London, Josh Manion - Monday, April 20, 2015
Online retail is a highly competitive market, and Web site-only experiences a ...