- Sky Launches Sky Advance For Cross-Platform Campaigns
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
Sky's media sales arm has kicked off its IAB Digital Upfronts activi ...
- Sailthru Launches Personalization Engine, Adds Mobile, Online Marketing
Email Marketing Daily, Jess Nelson - Tuesday, October 20, 2015
Sailthru has announced Personalization Engine, a new cross-channel marketing product that coordinat ...
- Teradata Updates Marketing Cloud; Acquires DMP FLXone
Email Marketing Daily, Jess Nelson - Monday, October 19, 2015
Teradata aims to make omnichannel effortless with an update of its marketi ...
- AdTheorent Brings Cross-Channel Attribution, Targeting To Automotive
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Ad tech company AdTheorent announced today that it will incorporate data fr ...
- Three Considerations As Marketing Spend On Technology Skyrockets
Marketing Insider: Cross-Channel, Katrin Ribant - Monday, October 19, 2015
As marketing transforms into a primarily data-driven practice, businesses need to understa ...
- Multiscreen Users Favor Live TV Ads, Funny Spots
MediaDailyNews, Wayne Friedman - Wednesday, October 14, 2015
U.S. multi-screen media users are more receptive to live TV ads, ...
- How Hawaii Keeps The Aloha Spirit Alive
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, October 12, 2015
A few years back, the airline took over the Island of Manhatt ...
- Marketers Come Up Short On Cross-Channel
Mobile Marketing Daily, Ben Frederick - Wednesday, October 7, 2015
Currently, only 27% of marketers are capable of measuring the user experien ...
- Affiliate Marketing Tips To Match Consumers Across Devices
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 5, 2015
The inability to track conversions across channels and recognize the value ...
- A User's Guide to Cross-Channel Concepting
Marketing Insider: Cross-Channel, Shaun Quigley - Monday, October 5, 2015
The typical path to get to big ideas has been to perfe ...
- Cross-Channel Campaign Study Confirms Integrated Data Required For Success
MediaDailyNews, Laurie Sullivan - Monday, October 5, 2015
Poor data integration sabotages cross-channel campaigns, and few companies have made t ...
- Consumers To Retailers: Prove You Know Me Better
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2015
Retailers are obsessed with connecting with consumers online, but as the holid ...
- It's Time For Better Attribution Solutions
MediaDailyNews, Rahul Bafna - Thursday, October 1, 2015
Modern marketers must consider multiple touch-points, channels, and devices in the pa ...
- Search's Zigzag Approach Could Cost Google Ad Dollars, Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2015
A study conducted by International Data Corporation on behalf of YP, present ...
- It's Time For A Commerce Approach To Media
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, September 28, 2015
Commerce media dictates that we create unique content and messaging for a ...
- Where's The Big Idea?
Marketing Insider: Cross-Channel, Sean Baker - Monday, September 21, 2015
Customers are dipping in and out of contact with your brand ...
- Multitasking Remains Strong Among Prime-Time Viewers
MediaDailyNews, Wayne Friedman - Thursday, September 17, 2015
Multitasking is still a big deal for TV watchers -- and ...
- Cross-Channel Engagement: The Next Big Thing In CPG
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, September 14, 2015
Brands that have the foresight to plan for cross-channel media activation ...
- Digilant Inks Deal With Cross-Device Targeting Firm Crosswise
Real-Time Daily, Tyler Loechner - Wednesday, September 9, 2015
Programmatic ad tech platform Digilant on Wednesday announced it has partnered wi ...
- Making Email A Shiny New Object. Again.
Marketing Insider: Cross-Channel, Dan Swartz - Tuesday, September 8, 2015
There's a huge opportunity to make your email efforts and data ...
- Cross-Device Targeting Firm Crosswise Raises $3 Million
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 1, 2015
Cross-device ad targeting firm Crosswise on Tuesday announced it has closed ...
- Let's Not Allow Fragmented To Mean Fractured
Marketing Insider: Cross-Channel, Anupam Tewari - Monday, August 31, 2015
Leading brands conceive of, and create, brand experiences that seem all t ...
- The Missing Link: No Single Source Of Truth
Marketing Insider: Cross-Channel, Katrin Ribant - Monday, August 24, 2015
The only way to truly integrate all technologies in your Marketing Technolo ...
- How Mobile Gaming Survives On A Few Paying Players
Show Daily, Gavin O'Malley - Friday, August 21, 2015
From the moment a consumer encounters one of EA's 30 or ...
- How Do You Spell Neutrogena?
Show Daily, Gavin O'Malley - Thursday, August 20, 2015
There are few things that brands love more than their own name ...
- Ashley Madison Makes Cameo On Cross-Channel Panel
Show Daily, Gavin O'Malley - Thursday, August 20, 2015
"Ashley Madison!" Boom! Greg Paull, principal at global consultancy R3, just ma ...
- For Better Results, Ask Tougher Questions
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, August 17, 2015
Use these questions as fodder for unfolding a more interesting and authent ...
- The Cross-Device Conundrum
Real-Time Daily, Tyler Loechner - Monday, August 17, 2015
Cross-device advertising is a dream for many marketers, but difficulties in measureme ...
- The Talk Of The Town: Cross-Channel Attribution
Marketing Insider: Cross-Channel, Viviane Wanderley - Monday, August 10, 2015
Cross-channel attribution is not going to answer all of our questions b ...
- Testing Your Cross-Channel Crisis Communications System
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, August 3, 2015
It's critical to make sure your entire team has a clear understandi ...