- Engage With Customers One-To-One
Research Brief, Jack Loechner - Wednesday, December 23, 2015
According to SAP Hybris, presenting the findings of a study conducted ...
- Fixing The Broken RFP System For Better Cross-Channel Planning
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, December 21, 2015
Requests for Proposals have enjoyed a long tenure as one of t ...
- 37% Admit To Deleting Email Promotions Before Reading Them
Email Marketing Daily, Jess Nelson - Monday, December 14, 2015
Personalization has been the email marketing buzz term of 2015 and wi ...
- TiVo, RealityMine Strike Olympic Measurement Deal With NBC
MediaDailyNews, Wayne Friedman - Monday, December 14, 2015
TiVo Research and RealityMine, in partnership with NBCU, will provide single-source cross-platfo ...
- PushSpring Partnerships Expand Data Set
Mobile Marketing Daily, Ben Frederick - Monday, December 14, 2015
PushSpring, a mobile audience data platform, announced a series of partnerships tod ...
- Innovation: We Do It Because We Have To - And Because We Can
Marketing Insider: Cross-Channel, Raphael Rivilla - Monday, December 14, 2015
"Horse with Harden," produced by BBDO New York, is a great examp ...
- 2016 Predictions: Marketers, Batten Down The Hatches, It's About To Get Rough Out There
Marketing Insider: Cross-Channel, Katrin Ribant - Monday, December 7, 2015
Two constants will remain as we head into 2016. First, data wi ...
- 4 Predictions For 2016: Accordant's Art Muldoon & Matt Greitzer On Programmatic Going X-Channel
RTBlog, Tobi Elkin - Monday, December 7, 2015
RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accorda ...
- Small Businesses: Four Steps To Enhance Real-Time Marketing
Marketing Insider: Cross-Channel, Amit Khanna - Monday, November 30, 2015
Here are four steps for small businesses to enhance real-time marketing strategi ...
- 6 Predictions For 2016: Conversant's Raju Malhotra Says One View Of Consumers Coming
RTBlog, Tobi Elkin - Monday, November 30, 2015
Raju Malhotra is SVP of products at Conversant, a company that offe ...
- New Tech Tracks Ads Cross Device, Raises Privacy Concerns
MediaDailyNews, Laurie Sullivan - Wednesday, November 25, 2015
Ultrasonic pitches embedded into TV commercials or in ads served in ...
- Programmatic's New Tenants: Brand Marketers
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 25, 2015
Melody Gambino, Director of Marketing at Grapeshot explains why branding dollars a ...
- Prep & Predictions: TubeMogul's Keith Eadie On 6 Things You Need To Know For 2016 About CTV & More
RTBlog, Tobi Elkin - Tuesday, November 24, 2015
I've been chatting with smart people at TubeMogul, the demand-side platform, a ...
- The Holiday Shift: Think Earlier, Global And Mobile
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, November 23, 2015
In the weeks ahead, retailers need to promote on mobile, and wo ...
- Oracle Updates Critical Marketing Cloud Features
Email Marketing Daily, Jess Nelson - Thursday, November 19, 2015
Oracle Marketing Cloud announced this week a series of product enhancements ...
- Rentrak, Millennial Media Offer Tool To Retarget TV Ads To Mobile
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2015
Rentrak and Millennial Media are launching a new product where advertisers c ...
- Urban Airship Launches Insights To Leverage Data, Pinpoint ROI
Mobile Marketing Daily, Jess Nelson - Wednesday, November 18, 2015
Urban Airship, a mobile engagement company, today announced a new mobile audien ...
- Cross-Device Targeting Focuses On 'Humans'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2015
Yahoo and Rocket Fuel have separately developed methods to target consumers wi ...
- Let Millennials Disrupt The Sequence Of #Agencylife
Marketing Insider: Cross-Channel, Shaun Quigley - Monday, November 16, 2015
Everything that used to happen in a sequence now happens all ...
- OtherLevels Brings Machine Learning To Email For Improved Targeting, Engagement
Email Marketing Daily, Jess Nelson - Tuesday, November 10, 2015
OtherLevels today announced the launch of a new customer engagement marketing platfo ...
- Former CBS Digital Exec Vilade Joins Multiplatform Network One World Sports
MediaDailyNews, P.J. Bednarski - Monday, November 9, 2015
One World Sports, an outlet for pro sports that are more popul ...
- Xaxis Targets Voters With Personalized Ad Product
Real-Time Daily, Felicia Greiff - Monday, November 9, 2015
Programmatic advertising platform Xaxis is launching a new product called Xaxis Politic ...
- Why Mobile Is Driving A Cross Channel Holiday Strategy
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, November 9, 2015
Now that nearly 60% of the U.S. population owns a smartphone, the ...
- Salesforce Marketing Cloud Expands With New Email Solutions
Email Marketing Daily, Jess Nelson - Thursday, November 5, 2015
Salesforce Marketing Cloud inked a partnership with digital marketing platform OtherLevels ...
- Marin Software Turns On TV Data For Social Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2015
Marin Software, which has roots in search engine advertising, has begun pulli ...
- Small Agency Confidential: Bootstrapping Your Pre-Planning Resources
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, November 2, 2015
I find that changing up my ideas and trading them in f ...
- The Promise of [True] Cross-Channel Marketing Attribution
Mobile Marketing Daily, Shani Rosenfelder - Wednesday, October 28, 2015
Tying all channels together is the marketing holy grail of the comi ...
- Vibes, IBM Partner For Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Friday, October 23, 2015
Vibes, a mobile technology company, on Friday announced the integration of i ...
- Surviving The Cross-Channel Haunted House
Marketing Insider: Cross-Channel, Dan Swartz - Monday, October 26, 2015
Today's cross-channel challenges are comparable to making your way through a haunt ...
- xAd Partners With Adelphic, Extends Location-Based Targeting
Mobile Marketing Daily, Ben Frederick - Thursday, October 22, 2015
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with xA ...