- Beacon Service Claims To Bridge Offline and Online
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Advertisers are being promised the ability to bridge the gap between onli ...
- Three Key Trends In Cross-Channel Marketing
Real-Time Daily, Felicia Greiff - Monday, February 29, 2016
Using multiple devices is changing the way consumers' brains work, said B ...
- Samsung's 837 Brand Experience Playfully Creates Demand
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 29, 2016
Even though you can't buy there, Samsung 837 is all about usi ...
- Where The Best Planned Ads Go Wrong
Show Daily, Gavin O'Malley - Thursday, February 25, 2016
In the social world we're living in today, the best algorithms can ...
- Rubicon Project Turns A Profit On $1 Billion In Managed Revenue
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 24, 2016
Rubicon Project's financials painted a positive picture--the company’s managed revenue hit ...
- Google Store Visits Launch, Will Link Store and Digital Activity
Around the Net In MAD London, Sean Hargrave - Tuesday, February 23, 2016
Google is set to unveil its latest attribution tool geared toward helpi ...
- In Data We Trust
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, February 22, 2016
Increasingly, consumers expect perfect information. They don't trust brands' claims, and th ...
- Microsoft, AOL Deal: Content Lessens The Load Of Ads
SearchBlog, Laurie Sullivan - Monday, February 22, 2016
Advertising agency execs say Google's decision to eliminate paid-search advertisements from t ...
- Avoid The Big Data Hangover: Mine What You Already Have
Marketing Insider: Cross-Channel, Shaun Quigley - Monday, February 15, 2016
Rather than make your foray into Big Data with sexy projects li ...
- To Rev Sales, Auto Industry Must Embrace Customer-State Data
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 10, 2016
Writing in AdExchanger, Maxwell Knight, vice president of marketing science services ...
- Cross-Device Streaming Spikes For CBS During Super Bowl
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
AdExchanger reports that ratings data from Nielsen showed that Super Bowl ...
- Delivering Scalable, Effective Advertising With Cross-Channel Agility
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, February 8, 2016
Actionable, applicable data is the cornerstone of effective cross-channel marketing but wi ...
- Today's Super Bowl Advertising Is Entirely Different Ball Game
MediaDailyNews, Neil Nguyen - Friday, February 5, 2016
As brands transition from creating a memorable and/or funny 30-second piece ...
- Lotame Names Doron Wesly SVP And CMO
Real-Time Daily, Tobi Elkin - Wednesday, February 3, 2016
Lotame, a cross-screen data management platform (DMP) on Wednesday announced it nam ...
- Surviving The Anti-AOR Age With Cross-Channel Thinking
Marketing Insider: Cross-Channel, Raphael Rivilla - Monday, February 1, 2016
How can agencies thrive and grow when clients appear to be growi ...
- Follow The User, Not The Screen
Marketing: Politics, Steve Smith - Friday, January 29, 2016
With 2016 already forecasted as a pivotal year for digital, Steffi Decke ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Why Cross-Device Programmatic Targeting Is Primed & Ready
Around the Net in Real-Time, Tobi Elkin - Monday, January 25, 2016
Adweek reports that 2016 will be cross-device programmatic's big year. In 2015,&nbs ...
- Six Free Tools To Strengthen Competitive Advantage
Marketing Insider: Cross-Channel, Carly Fink - Monday, January 25, 2016
Evaluating current information about competitors will help to refine your positioning, understa ...
- Zeta Interactive Grows Up, Earns Place On Gartner Magic Quadrant List
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
Zeta Interactive for the first time joins the Gartner Magic Quadrant f ...
- Iterable Raises $8M For Cross-Channel Engagement
Email Marketing Daily, Jess Nelson - Thursday, January 21, 2016
Iterable, a San Francisco-based marketing start-up, on Thursday announced $8 million ...
- Here's How Smart Marketers Are Doing Cross-Device
Real-Time Daily, Matthew Westover - Friday, January 22, 2016
Marketers of all stripes can learn a lot from brands getting gre ...
- The Cross-Device Conundrums Of 2016
RTBlog, Felicia Greiff - Thursday, January 21, 2016
With people using something like four to six devices through the cour ...
- What B2B Organizations Should Know About Personalization
Marketing Insider: Cross-Channel, Bob Barr - Monday, January 18, 2016
As a first step to inserting a personal touch into the digit ...
- Yieldbot Becomes Profitable, Focuses On Mobile Location Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2016
First-party data from search or social and Web properties that tell bran ...
- Why You Need A Brand Trust Survey
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, January 11, 2016
Brands need their own trust indices. To build them, researchers need ...
- 'Customer Centric' In The Age Of Data: Start Small, But Not Too Small
Marketing Insider: Cross-Channel, Shaun Quigley - Monday, January 4, 2016
The principal limitation for marketers is the lack of actionable data (n ...
- Jeep Takes Native Ads For A Test Drive Through Yahoo's Portals
MediaDailyNews, Laurie Sullivan - Tuesday, December 29, 2015
In an ongoing effort to attract travel enthusiasts and adventure lovers, Je ...
- Closing The Moment Marketing Gap In 2016
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, December 28, 2015
To create engaging, branded experiences across paid, earned and owned media, bran ...
- 'Star Wars' Schools Everyone On Cross-Channel Campaigns
Around the Net in Real-Time, Felicia Greiff - Wednesday, December 23, 2015
If you used a phone, watched TV, read a magazine or g ...