- Bringing Tech Agility To Your Marketing Process
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, May 16, 2016
A chat with Scott Brinker, whose new book, "Hacking Marketing," outlines h ...
- Bridging The Data Disconnect
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, May 9, 2016
Connexity's Paul Martecchini talks about how marketers can connecting the dots betwe ...
- Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords
SearchBlog, Laurie Sullivan - Monday, May 9, 2016
Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insid ...
- Challenges, Benefits Of First-Party Data In Search Campaigns
SearchBlog, Laurie Sullivan - Friday, May 6, 2016
Using first-party data to target consumers with personalized messages can make ...
- Why Offline Media Needs Online-Style Measurability
MediaDailyNews, Jordie van Rijn - Tuesday, May 3, 2016
Online publishers have a problem. The industry has yet to adopt standar ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Marketers are consistently challenged to directly connect how online ads facilitate offli ...
- The Campaign For Ads Not Based On Tracking
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, May 2, 2016
Calling for a campaign against the "cancer of ad-tech" last week ...
- Are You Ready To Integrate IoT And VR?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 25, 2016
The Internet of Things and virtual reality are poised to explode driv ...
- 20% To 50% Of Media Spend Wasted In Siloed Planning Methods
Real-Time Daily, Tobi Elkin - Thursday, April 21, 2016
In a new white paper, "Cross-Screen Planning," TubeMogul says the way markete ...
- Yes Lifecycle Analytics Platform Tracks Customer Engagement, Behavior In Real-Time
Email Marketing Daily, Jess Nelson - Tuesday, April 19, 2016
Digital marketing company Yes Lifecycle Marketing announced the release of a n ...
- The Rise Of The Balanced Marketer
Email Marketing Daily, Jess Nelson - Tuesday, April 19, 2016
Marketing automation company Act-On Software unveiled a new integrated suite of automati ...
- Live! It's In-Your-Face Marketing!
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 18, 2016
Al Roker has launched live-streaming network Roker Media to give marketers ...
- 5 Steps To Cross-Channel Success
Email Insider, April Mullen - Thursday, April 14, 2016
Today's email marketers are often responsible for cross-channel relationship marketing - a ...
- Cross-Channel Turns 'Ugly Duckling' Email Into An ID Linchpin
Email Insider Europe, Sean Hargrave - Wednesday, April 13, 2016
Identifying shoppers cross-channel is putting email in the limelight, where it belo ...
- The Devil Made Him Do It
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 11, 2016
Jim Sterne, Founder of the eMetrics Marketing Optimization Summit, wrote The Devil ...
- In Asia/Pacific, Screen-Switching Is Strong (And Don't Discount Desktop)
Real-Time Daily, Felicia Greiff - Monday, April 11, 2016
More than half of Asia/Pacific multi-device owners switch between three or mo ...
- Verizon + Yahoo? It's Not So Far-Fetched
RTBlog, Tobi Elkin - Monday, April 11, 2016
Last Thursday, Verizon signaled that it wants to acquire the beleaguered Yaho ...
- Localytics Integrates Mobile Data With Salesforce Data
Mobile Marketing Daily, Ben Frederick - Thursday, April 7, 2016
Mobile engagement platform Localytics announced a partnership with Salesforce today, marking Salesforce ...
- Facebook And Dunnhumby Deal Faces Trust Challenge
Around the Net In MAD London, Sean Hargrave - Wednesday, April 6, 2016
Facebook's partnership with Dunnhumby aims to improve its "credibility" among marketers ...
- Matchmaker, Matchmaker, Catch Me A Data Scientist
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 4, 2016
Before data scientists can join the Correlation One database, they must comple ...
- NBC, Vox Partner Up For Ad Sales
VidBlog, P.J. Bednarski - Monday, April 4, 2016
NBC and Vox are calling their joint cross-platform arrangement Concert, and ...
- 7 Things Buyers And Sellers Need To Know About Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, March 29, 2016
Advertisers are growing more comfortable with programmatic media, but multidevice measurement remai ...
- How To Hold Your Data Provider Accountable
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 28, 2016
Manish Ahuja, chief product officer at Qualia, talks about the state ...
- Embracing Beginner's Mind, What Would You Like To Learn?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 21, 2016
Four weeks into writing this column, I don't want it to devol ...
- Big Winners At SEMPO's First Global Awards Event
SearchBlog, Laurie Sullivan - Monday, March 21, 2016
Nebo, Geary LSF, and Back Azimuth Consulting were the big winners f ...
- Drawbridge CEO: 'Programmatic Has Led the Charge For Cross-Device'
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
Street Fight features an interview with Drawbridge founder Kamakshi Sivaramakrishnan who discusses t ...
- BuzzFeed's CMO Talks New Premium Offering, Attribution Challenge
Around the Net in Real-Time, Felicia Greiff - Monday, March 14, 2016
BuzzFeed launched a new ad format called Swarm at South by Southwe ...
- There's Nothing Random About KIND Snacks
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 14, 2016
KIND snacks founder and CEO Daniel Lubetzky's goal was to make ...
- AAM New Products Aim To Help Publishers Get Verified Metrics
Publishers Daily, Sara Guaglione - Friday, March 11, 2016
The Alliance for Audited Media (AAM) introduced three new products designed ...
- Steps On The Path To Omni-Channel Attribution
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 7, 2016
We caught up with Tom Desaulniers, president and co-founder of Go2mobi, ...