Commentary

Big Winners At SEMPO's First Global Awards Event

The Search Engine Marketing Professionals Organization has been on a mission for the past year to raise awareness for the organization and its member companies. Earlier this month it held its first Global Awards Event in San Diego, California to highlight some of the talent in the search industry.

Nebo, Geary LSF, and Back Azimuth Consulting were the big winners for the first SEMPO Global Awards event.

Nebo took the award for the Best Paid Search Campaign, intended to increase brand awareness for Scheller College of Business. The award recognized efforts for integrating paid-search advertising campaigns -- text ads, shopping campaigns, or remarketing lists for search ads -- with other online and offline media. Finalists in the Best Paid Search Campaign category also included Bluerank, and Apogee Results.

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In the Best SEO Campaign Category, Geary LSE won for Monkey Sports. The paid media agency works with or has done work for brands such as Expedia, Mayflower, Target, Kate Spade, CHG Healthcare, Lord & Taylor, and Philosophy, according to its Web site.

Finalists in the Best SEO category also included Bluerank, and Smarter Searches.

Back Azimuth Consulting, which offers keyword management services, took top honors for the Best Use of Technology/Tool for HREFLang Builder. Bill Hunt, the agency's president, worked at Neo@Ogilvy between February 2007 and May 2009, according to Link edIn.

Finalists in the Best User of Technology/Tool category also included adMarketplace for BidSmart.

In the first annual SEMPO Cities Leadership Awards category, honoring the people whose efforts made SEMPO Cities Month in October 2015 successful, the Skyscraper Award went to Corey Morris of Kansas City, Kansas; the Highrise Award went to Pete Prestipino of Chicago; and the Highrise Award went to Carlos Guzmán of Mexico City.

Two special SEMPO Spotlight Awards were given, in conjunction with Gridsum, to outstanding search and digital marketers in China. The Best International Innovative Big Data Application went to Jingdong; and the Best International Big Data Marketing Practice went to VIPABC.

Global sponsors Baidu and Google, as well as Bing, Marin Software and Yahoo sponsored the event.

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