“Ashley Madison!” Boom! Greg Paull, principal at global consultancy R3, just made reference to the ill-famed site and its unintentional data dumb, while on the topic to best
cross-channel campaigns. Chairing a panel at MediaPost’s Cross-Channel Marketing Insider Summit, on Thursday, Paull wasn’t seriously suggesting that Ashley Madison deserves recognition for
anything.
Brands that actually deserve kudos for their cross-channel efforts include Airbnb and Marriot, said Richard Mastriani, Director of SEO at Wyndham Hotel Group. “Marriot
has always led the way,” he said on Thursday.
Airbnb, meanwhile, has done a great job with its digital sites, which are mostly made up of user generated content. As a result,
“SEO is gained there because [all that UGC] is organic,” Mastriani said.
Similarly, Uber and Seamless.com have earned the envy of Itay Rahat, Director of CRM Product Solutions at
Warner Music Group.
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