Tag results for "cross-platform"
- iSpot Scales 'Outcomes,' Paramount Is First ClientiSpot says brands can see conversion-rate tracking - specifically which programs, daypar ...
- How This Amazon VIP Is Working Hard, Having Fun & Making HistoryHave you learned to trust your gut yet? Mimi Swain certainly ha ...
- FAST Channels Making TV Stations Happy - But Not So FastWhile FAST is growing, challenges remain - especially with cross-platform measurement, a ...
- Cover Story: PMG Lands HearstHearst's first-ever cross-division AOR will handle media strategy and creative, including ...
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- CIMM Report Reveals An Elephant In The Panel Measurement RoomThanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Meta Invites Users To Post Across Instagram, Facebook, ThreadsAs part of its initiative to further popularize its new social microbloggi ...
- Amazon Ad Portal Crashes On Opening Night Of 'Prime Day'Amazon's ad portal crashed Tuesday night, temporarily disrupting the company's Prime D ...
- How To Advertise In An Election YearBusinesses that are not part of the political fray must accept t ...
- It's Google's World And Planners & Buyers Are Just Living In ItAnd by "world," I mean media optimization stack as we transition fr ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will PersistWieser's insights are from a new report commissioned as part of ...
- Meta Allows EU Users To Avoid Cross-Platform Tracking On Facebook, InstagramThe change comes in response to the EU's Digital Markets Act, Me ...
- Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024With AI accelerating, a newly cookie-less environment and consolidation and bundling ...
- Self-Serve Programmatic Platform Adds YouTube, YouTube TVAdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- Is It Time For A Media-Buying Bill Of Rights?Should planners, buyers and their clients have certain inalienable rights? That's ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement"We've been collaborating with George and his team at the MRC ...
- 605 Reasons There Will Be Fewer, Not More Alt CurrenciesEven as the U.S. JIC pushes to certify new alt currencies, iSpot ...
- HubSpot Announces New Cross-Platform AI StrategyAt its Inbound 2023 presentation, HubSpot announced the launch of its fu ...
- Novacap Acquires Converged TV Platform CadentWith the new backing, Cadent plans to expand by acquisition. ...
- NBCU Expands One Platform's Reach To 190+ CountriesThe expansion, launching in October, will add millions more consumers to t ...
- Marketing Meter: Brands Have Trouble Measuring ROI Across ChannelsSlightly more than half of all marketers are confident in their measureme ...
- Keeping Cross-Platform Measurement Flexible for UsersUsers of cross-media systems should be enabled to consider context parameters ...
- NBCU Launches Cross-Platform Outcome Metrics For Local MarketersReal-time impact and incrementality metrics across CTV and linear are now official ...
- iSpot.TV To Measure Reach For YouTube, YouTube TVEnabling measurement of incremental reach should help the Google platforms better compe ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into UpfrontNew measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity StrategiesMarketers need an identity strategy that allows for a mixture of authenticate ...
- U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards UpdateLooking to address the demand for cross-media platform measurement needs for th ...
- Integral Ad Science Takes Netflix Verification Program LiveIAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's RolesMarcus, now on CIMM's board, says measurement is "a team sport, a ...
