- European Ebuzzing Discovers America Is the Land of Opportunity
Around the Net in Video, P.J. Bednarski - Thursday, February 13, 2014
European biggie Ebuzzing earns $67.5 million in US in its first ye ...
- Meeting The Challenge Of Today's One-Eyed, Flying Consumers
Email Insider, Catherine Magoffin - Thursday, February 13, 2014
Today, the true challenge for marketers is driving engagement and conversion acro ...
- Council for Research Study Calls for Measurement Improvement Across Platforms
Online Video Daily, Emily Vanides - Wednesday, February 12, 2014
The Council for Research Excellence (CRE) recently fielded its latest survey ...
- Ennui See: Same Old Same Old Ads on NBC's Olympics Stream
VidBlog, P.J. Bednarski - Wednesday, February 12, 2014
The Winter Olympics, with its weird competitions, is something different. Watching ...
- Americans Are Crazy For Digital Devices, Time Consumption Is Up
MediaDailyNews, Mark Walsh - Monday, February 10, 2014
Americans own an average of four digital devices (including high-definition TVs) a ...
- comScore, Google Sign Ad Measurement Deal Through DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
In a partnership announced on Monday, comScore will make real-time audience metri ...
- IAB Redefines Ad Engagement, Clarifies Core Metrics Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2014
The Interactive Advertising Bureau is releasing a new definition of advertising engagemen ...
- NBC's Olympic Live Stream Stumbles A Bit on Day One
Around the Net in Video, P.J. Bednarski - Friday, February 7, 2014
A first day look at NBC's live streaming of the Olympics: It ...
- Horizon, Clear Channel Ink $100 Million Deal
MAD, Steve McClellan - Thursday, February 6, 2014
Horizon Media and Clear Channel Communications have signed a $100 million, multi-ye ...
- Univision Taps Applicaster For Cross-Screen Experiences, Ups Sponsorship Opportunities
MediaDailyNews, Erik Sass - Wednesday, February 5, 2014
Univision has announced a partnership with Applicaster to create cross-screen experiences f ...
- Water Cooler Effect Cools Off: Super Bowl 'Sharing' Begins To Slow
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
Among all the improving advertising-related statistics of the Super Bowl, one m ...
- comScore, CIMM Expand Cross-Platform Metrics, Major Nets, Agencies Sign On
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
The joint effort of comScore and the Coalition for Innovative Media Measurement ...
- Puppies and Clydesdales Rule! Bud Wins the Pre-Super Bowl Ad Derby, and So What?
Online Video Daily, P.J. Bednarski - Friday, January 31, 2014
This year, Visible Measures says in a blog post, 30 brands ha ...
- CBS Extends Nielsen Cross-Platform Metrics Deal
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
Deepening its effort to sell across all media platforms -- and comi ...
- 5 Tips For Brands To Score At National Event Campaigns
MediaDailyNews, Charlie Fiordalis - Wednesday, January 29, 2014
The calendar is still packed with events for the advertiser's taking. Wi ...
- Nielsen Finalizes Agreement To Sell Arbitron LinkMeter To comScore, Fulfills FTC Antitrust Order
MediaDailyNews, Joe Mandese - Friday, January 24, 2014
Nielsen and comScore have officially announced the signing of an agreement f ...
- TV Tops Second Screen For Viewers' Attention
MediaDailyNews, Wayne Friedman - Thursday, January 23, 2014
Most TV viewers are not fully focused on the second screen wh ...
- Viacom Creates Integrated Marketing Unit
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Niels Schuurmans will head up a new Viacom unit, Viacom Velocity Creati ...
- Global Ad Spend Records Upticks For Most Of 2013
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Global advertising spending continues to cautiously grow -- now estimated to ...
- Xfinity-Branded WiFi Spots Free During Winter Olympics
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Using the promotional lure of NBC's Sochi Winter Olympics, Comcast is offeri ...
- Verizon Buys OnCue, Extends Pay TV Service
MediaDailyNews, Wayne Friedman - Tuesday, January 21, 2014
Verizon Communications has bought the remains of Intel Media proposed over-the-top p ...
- Russell Tapped To Lead Sales For Meredith Video Studios
MediaDailyNews, Gavin O'Malley - Tuesday, January 21, 2014
Meredith Corp. has named Tim Russell as senior managing director of sal ...
- What to Look for with Netflix Earnings Call
Around the Net in Video, P.J. Bednarski - Tuesday, January 21, 2014
High-flying Netflix will put some numbers out there later this afternoon, whi ...
- F+W Media Acquires New Track Media
MediaDailyNews, Erik Sass - Monday, January 20, 2014
F+W Media, which publishes newsletters and markets goods and services to cra ...
- I Want To Hold Your Digitals: CBS Starts 'Experience' Cross-Platform Unit Around Beatles' Debut on Sullivan
VidBlog, P.J. Bednarski - Tuesday, January 21, 2014
CBS is using the 50th anniversary of the Beatles' debut on "T ...
- Networks Should Do New Kind of Pilot Shopping This Year
VidBlog, P.J. Bednarski - Monday, January 20, 2014
With Nielsen poised to begin delivering tablet and mobile ratings later th ...
- Tearing Down The Fourth Wall: Next Generation Content Reboot
MediaDailyNews, Nick Shore - Friday, January 17, 2014
Millennials don't just want new characters and plotlines they can relate t ...
- Teens Up Usage For Connected TVs, Mobile
MediaDailyNews, Wayne Friedman - Thursday, January 16, 2014
Teens' online use of tablets, smartphones and connected TVs is growing ...
- Wearable Computer Gear Is Catching Fire
Around the Net in Video, P.J. Bednarski - Thursday, January 16, 2014
Deloitte believes smart glasses, fitness bands and watches will total around $ ...
- Taking A Second On The Second Screen
MediaDailyNews, Mike Bloxham - Thursday, January 16, 2014
While there are undoubtedly reasons why we can expect the second scre ...