- Google Seeks News Publishers For AI Initiative
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
Google is looking to work with about 20 national news organizations ...
- Advertisers' Amazon Prime Day: Longer Event, Cautious Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 11, 2025
Advertisers stepped more cautiously across Amazon Prime Day, with media spend ...
- Molson Becomes A Beta Sponsor Of Uber's 'Ride Offers'
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
At Cannes Lions, Uber officially launched an in-house agency Creative Studio ...
- Google Slammed By News/Media Alliance
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
One SEO change from Google has cost a coupon site publisher "te ...
- Costs Of Google Ads Rise As Conversions Improve
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 20, 2025
Google Ads are seeing improved conversion rates despite rising costs across near ...
- Decentralized Search Engine Gives Advertisers An Abundance Of Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 13, 2025
When Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always Easy
Email Insider, Ray Schultz - Thursday, March 27, 2025
Marketers are able to report open rates and click-throughs to their leader ...
- Bayer, Coors, Jack Daniels Created Top-Performing Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, March 27, 2025
Leading brands in this year's report combined timing, relevance and context ...
- MGID Release Of CPA Bidding Algorithm To Follow CTR Tool
MediaDailyNews, Laurie Sullivan - Friday, March 14, 2025
MGID recently released AI-powered CTR Guard, designed to combat ad fatigue a ...
- Metrics Hunting: Behavioral Emails Now Outpull All Others
Email Insider, Ray Schultz - Thursday, January 16, 2025
Behavior-based messaging mostly tops journey-based for the first time, MoEngage reports. ...
- Search Heads Into Multiverse Universe
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2025
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- Gambling On Election Emails: Will Response Hold Up During Holiday Cycle?
Email Insider, Ray Schultz - Friday, November 1, 2024
Consumers may be distracted by politics as November 5 approaches. But there ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- Inside Home Depot's And Walmart's Retail Media Buying
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2024
A shakeup in retail media networks is underway as Home Depot a ...
- Pinterest Debuts AI, Automation Ad Performance Campaign Features
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
While October signals a start to the holiday shopping season, as consume ...
- X Touts Misleading Engagement Stats, Ad Buys See 'Drastic Drops'
MediaDailyNews, Colin Kirkland - Thursday, July 18, 2024
In June, X advertising saw month-over-month and year-over-year declines, with click-through-rates do ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 28, 2023
California governor Gavin Newsom says he will sign legislation requiring large compani ...
- Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
Email Marketing Daily, Ray Schultz - Monday, August 14, 2023
Cybersecurity company Turing AI says it has achieved substantial increases in op ...
- Flushing Email Addresses: Gmail, Yahoo Are Cutting Inactive Accounts
Email Insider, Ray Schultz - Monday, July 31, 2023
Here are some insights on the risks of cutting off email accoun ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- Contextual AI Technology 'Liz' Integrates With GAI To Analyze Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generati ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Microsoft updated data released earlier this month about how Roku TV streami ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Microsoft Data Shows Changes To Bing Chat Queries And Click Paths
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Microsoft shared data on engagement increases since the launch of its ch ...
- Search Ads Cost Per Lead Rise, Conversions Fall
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 16, 2023
The cost of generating leads through search ads rose, while conversion rat ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
People First created a campaign with help from contractors and installers aft ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Intent Data Drives Higher Ad Clickthrough Rates: Study
Email Marketing Daily, Ray Schultz - Friday, May 5, 2023
Intent-based targeting leads to better results in pay-per-click campaigns, and A/B tes ...
- Amazon Ads Advances DSP Machine-Learning Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
On the heels of its earnings report Thursday, Amazon Ads has develop ...