- CMO Moves SmileDirectClub Into AI
Search & Performance Insider, Laurie Sullivan - Tuesday, May 9, 2023
Using AI in the app, the platform scans the person's teeth a ...
- Ford Releases Trail App For Bronco Owners
Marketing Daily, Tanya Gazdik - Tuesday, May 2, 2023
The app was unveiled at Bronco Safari 2023 in Utah, where hundre ...
- American Express's Resy Focuses On Customer Experience In First Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
The global campaign intends to help diners find and book tables ...
- Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
Yelp has updated the way consumers experience content on the site a ...
- Having The Most Fun You'll Ever Make With Build-A-Bear's CEO
Brand Insider: Behind The Scenes, Lisa Singer - Sunday, April 30, 2023
"A lot of success comes to people in their youth because th ...
- Generative AI Most Transformative Technology On Par With The Internet
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Moves by Google and Microsoft to integrate generative AI into their respecti ...
- Mitsubishi Launches Real-Time Vehicle Configurator
Marketing Daily, Tanya Gazdik - Wednesday, April 19, 2023
The technology allows customers to configure their 2023 Outlander PHEV and s ...
- Sales And Marketing Want Better Collaboration, CMO Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Some 60% of marketing and sales professionals participating in a CMO Counc ...
- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
Data & Programmatic Insider, Laurie Sullivan - Monday, April 17, 2023
Winterberry Group research aims to provide greater insight into the analytics marke ...
- Yelp Data Shows Success Comes More Easily When Brands Build Community
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Yelp debuted its first Most Loved Brands list Thursday based on t ...
- The CX Effect: Email Is Key As Young Consumers Turn To Digital
Email Insider, Ray Schultz - Friday, April 7, 2023
A majority of firms do not monitor quality, and even fewer tra ...
- Emplifi Upgrades Its Customer Engagement Tool Set
Email Marketing Daily, Ray Schultz - Friday, April 7, 2023
Fueled by its acquisition of Pixlee TurnTo, Emplifi supports user-generated content creat ...
- Cadillac House Offers Bespoke Customer Experience
Marketing Daily, Tanya Gazdik - Sunday, April 2, 2023
The original Cadillac House, which closed in April 2019, was located ...
- Adobe AI Tech For Prudential Financial Means Personalization For Clients
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
Prudential is leveraging Adobe technology -- AI and data -- to devel ...
- Cisco Debuts AI Tools For Enhanced CX And Hybrid Work Collaboration
Email Marketing Daily, Ray Schultz - Tuesday, March 28, 2023
The AI capabilities are designed to provide more personalized experiences. ...
- BMW Adds EVs To Ultimate Driving Experience
Marketing Daily, Tanya Gazdik - Sunday, March 26, 2023
The 26-stop nationwide tour includes the all-electric BMW iX and BMW i ...
- Conversation Analytics Firm Debuts AI Tool For Listening To Customer Interactions
Email Marketing Daily, Ray Schultz - Thursday, March 23, 2023
Insights gained by use of the new tool can be used ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- Customer Chemistry: How To Build Rapport With B2B Clients
Email Insider, Ray Schultz - Friday, March 17, 2023
Email is the top channel for communicating with customers. But don't inclu ...
- Tesla Tops In Level 2 Home EV Chargers
Marketing Daily, Tanya Gazdik - Thursday, March 16, 2023
"As the EV marketplace grows, brands that help owners take advantage ...
- Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
Email Insider, Ray Schultz - Wednesday, March 15, 2023
Companies are now focusing more on customer happiness than profits, IDC repo ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are Lagging
Email Insider, Ray Schultz - Tuesday, March 7, 2023
Most companies are increasing their martech spend, but not all are pleas ...
- Consumers Want Instant Task Completion In Marketing Emails, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 3, 2023
Netcore Cloud advises: "The best way to improve clicks is to a ...
- Gen X, Gen Z Vary Widely In Their Customer Service Demands, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Gen X shoppers demand channel choices and rewarding customer care experiences mo ...
- Folloze Launches ChatGPT Tool For B2B Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 28, 2023
The new offering allows B2B brands to create content for every digit ...
- Meta Offers 'Verified' Subscription Services
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, February 26, 2023
Meta is taking a page from Twitter and offering a subscription servic ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...
- Mini USA Offers Manual Driving School
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2023
In a survey commissioned by Engine's Caravan, more than two thirds ...
- The Sorry Customer Experience: What Annoys Shoppers The Most
Email Insider, Ray Schultz - Friday, February 24, 2023
Not many consumers are always pleasantly surprised by the marketing messages th ...
- In A Manner Of Speaking: Email Comments Less Heated Than Ones Given By Phone
Email Insider, Ray Schultz - Tuesday, February 21, 2023
This works in both directions -- both pro and con, a Whart ...