- Invest In Value
Planning & Buying Insider, J. Walker Smith - Wednesday, November 1, 2023
Value delivered to customers is what creates value for the bottom lin ...
- Why This ZIPS' Exec Is The Real Deal
Brand Insider: Behind The Scenes, Lisa Singer - Friday, November 3, 2023
"I think as women we have a tendency to be pleasers. ...
- Shipt CMO: Experiences Key For Challenger Brands
Marketing Daily, Sarah Mahoney - Thursday, October 26, 2023
With a new pop-up celebrating Thanksgiving's side dishes, the upstart delivery compa ...
- Who Do I Complain To? Brands May Not Be Ready For Holiday Customer Experience
Email Insider, Ray Schultz - Friday, October 20, 2023
Almost all business leaders say customers expect better service than they n ...
- Havas Agencies To Use Adobe Firefly To Boost Supply Chain
MediaDailyNews, Colin Kirkland - Tuesday, October 10, 2023
The goal of the partnership is a "smarter and more responsible" conte ...
- Porsche, Toyota, Ford Score Highest In Brand Loyalty
Marketing Daily, Tanya Gazdik - Sunday, October 8, 2023
Customer loyalty is a team effort, says Joe Lawrence, executive vice preside ...
- Ford Offers Enhancements For Mustang Owners
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2023
Ford is taking the Mustang ownership experience online with a new digit ...
- YouTube To End Ad-Free 'Premium Lite' Subscription Tier
MediaDailyNews, Colin Kirkland - Tuesday, September 26, 2023
YouTube will end its Premium Lite subscription tier October 25. Users payi ...
- The B2B CRM Palette: Email Ranks As One Of The Top Tools
Email Insider, Ray Schultz - Wednesday, September 20, 2023
Almost half of companies have added email, and over a third ha ...
- On-Site Search Failures Estimated To Cost $13.8B In Black Friday, Cyber Monday Losses
MediaDailyNews, Laurie Sullivan - Monday, September 11, 2023
Skai estimates retail media spend on advertising fell 26% in August, whi ...
- Customers More Satisfied With Autos; Toyota, Subaru Lead The Pack
Marketing Daily, Tanya Gazdik - Thursday, August 24, 2023
More younger buyers are choosing luxury vehicles, and they are more satisfi ...
- Walgreens Aims For More Honest 'Customer-Centricity'
Retail Insider, Sarah Mahoney - Wednesday, August 23, 2023
For the giant drug retailer, using tech to build loyalty means balanci ...
- Virgin Media Customers Say They Lost 'Historic' Emails
Around the Net in Email, Ray Schultz - Tuesday, August 22, 2023
Virgin Media customers responded in force to a Guardian article stating th ...
- Consumers Remain Wary About Data Use, Study Finds
Email Marketing Daily, Ray Schultz - Friday, August 18, 2023
Consumers also complain that too few messages are highly personalized, CCW Digit ...
- B2B Brands Need To Improve The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, August 16, 2023
B2B customers are expecting and demanding more service. Here is the ca ...
- WPP, Optimizely Enter Global DXP Partnership
MAD, Steve McClellan - Wednesday, August 9, 2023
The agreement formalizes the working relationship the two firms have had f ...
- Criteo Reveals It 'Leverages' Twice As Much Ecommerce Data As Amazon To Target
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
Criteo reported its quarterly revenue has risen to $240.22 million. But i ...
- CoreMedia Acquires BySide And Smarkio
Email Marketing Daily, Ray Schultz - Friday, August 4, 2023
The acquisition moves will strengthen CoreMedia's personalization and automation capabilities, the fi ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- AI Email Tool Offered To Healthcare Providers
Email Marketing Daily, Ray Schultz - Tuesday, August 1, 2023
Weave is debuting a feature that enables users to send AI-generated ema ...
- From Low-Brow to Luxury, Automakers Gear Up For Events
Marketing Daily, Tanya Gazdik - Monday, July 31, 2023
Dodge's Roadkill Nights and Pebble Beach Concours d'Elegance attract very different consumer ...
- Triggering Kindness in the AI Neighborhood
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
Can generative AI make us better neighbors...and a stronger neighborhood platform? T ...
- Driving Retention Through Shopping Experiences: Adore Me Meets Consumer's Diverse Needs via Multiple Shopping Models
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
The direct-to-consumer acquisition landscape is not what it used to be. It ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- Babies R Us Reborn: Smaller, Experiential
Marketing Daily, Sarah Mahoney - Thursday, July 20, 2023
WHP Global is reviving the retail banner in New Jersey's American Drea ...
- GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Gartner data released Thursday shows the top barriers to the adoption ...
- Qualtrics Unveils AI Tool, Says It Will Invest $500M In AI
Email Marketing Daily, Ray Schultz - Wednesday, July 19, 2023
The new solution, XM/os2, leverages the firm's database of human emotion ...
- Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping
Digital News Daily, Colin Kirkland - Monday, July 3, 2023
AI-powered payments platform Klarna and retail experience agency Stellar Global will devel ...
- Deloitte Digital And Salesforce Team Up On AI For CRM
Email Marketing Daily, Ray Schultz - Thursday, June 29, 2023
Clients can use the tools to deliver tailored experience in a trustwort ...
- Marketing Mood: CMOs Are Upbeat, But Cautious About Spending
Email Insider, Ray Schultz - Tuesday, June 27, 2023
Some say they are unable to convince their CFOs to invest ...