- AI Rift: Consumers Are Less Likely Than Brands To Expect A Positive Impact: Study
Email Marketing Daily, Ray Schultz - Friday, June 23, 2023
Few consumers feel they receive a personal experience most of the tim ...
- Masters Of The Fine Art Of Programmatic Exploitation
RTBlog, Joe Mandese - Monday, June 19, 2023
Blue-chip advertisers spend $13 billion annually funding "MFAs" (made-for-advertising websites) publishing fa ...
- Email Rated A Key Customer Experience Tool: Study
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
A minority of companies have mapped out their customer journey, Netigate repo ...
- Amazon Prime Video Leads In ACSI Customer Satisfaction Survey
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Prime Video surpasses Disney+, which lost ground after ranking #1 last y ...
- Waiting On Email: Channel Is Last In Providing Customer Satisfaction
Email Insider, Ray Schultz - Tuesday, June 6, 2023
Email falls far behind live chat or phone conversation with an agen ...
- Automation Shellout: Marketing Is Key Part Of Customer Experience Spend
Email Insider, Ray Schultz - Friday, June 2, 2023
Most companies have difficulty automating the customer experience, Jitterbit reports. ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- Levi's Offers 501 Popup Experience In San Francisco
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 19, 2023
Levi’s is taking over San Francisco’s historic Skylight at the Armory fr ...
- Mark Connon Appointed As Bombora's First President
Email Marketing Daily, Ray Schultz - Thursday, May 18, 2023
Connon will lead sales, marketing and customer experience activities at the fir ...
- Zendesk Offers Platform To Provide A Personalized Shopping Experience
Email Marketing Daily, Ray Schultz - Thursday, May 11, 2023
The new offering helps agents address abandoned carts and share promotions, t ...
- Company Offers Free B2B Email Contacts To SMBs
Email Marketing Daily, Ray Schultz - Tuesday, May 9, 2023
Demand Science has debuted a tool to help small and mid-sized business ...
- CMO Moves SmileDirectClub Into AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 9, 2023
Using AI in the app, the platform scans the person's teeth a ...
- Ford Releases Trail App For Bronco Owners
Marketing Daily, Tanya Gazdik - Tuesday, May 2, 2023
The app was unveiled at Bronco Safari 2023 in Utah, where hundre ...
- American Express's Resy Focuses On Customer Experience In First Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
The global campaign intends to help diners find and book tables ...
- Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
Yelp has updated the way consumers experience content on the site a ...
- Having The Most Fun You'll Ever Make With Build-A-Bear's CEO
Brand Insider: Behind The Scenes, Lisa Singer - Sunday, April 30, 2023
"A lot of success comes to people in their youth because th ...
- Generative AI Most Transformative Technology On Par With The Internet
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Moves by Google and Microsoft to integrate generative AI into their respecti ...
- Mitsubishi Launches Real-Time Vehicle Configurator
Marketing Daily, Tanya Gazdik - Wednesday, April 19, 2023
The technology allows customers to configure their 2023 Outlander PHEV and s ...
- Sales And Marketing Want Better Collaboration, CMO Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Some 60% of marketing and sales professionals participating in a CMO Counc ...
- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
Data & Programmatic Insider, Laurie Sullivan - Monday, April 17, 2023
Winterberry Group research aims to provide greater insight into the analytics marke ...
- Yelp Data Shows Success Comes More Easily When Brands Build Community
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Yelp debuted its first Most Loved Brands list Thursday based on t ...
- The CX Effect: Email Is Key As Young Consumers Turn To Digital
Email Insider, Ray Schultz - Friday, April 7, 2023
A majority of firms do not monitor quality, and even fewer tra ...
- Emplifi Upgrades Its Customer Engagement Tool Set
Email Marketing Daily, Ray Schultz - Friday, April 7, 2023
Fueled by its acquisition of Pixlee TurnTo, Emplifi supports user-generated content creat ...
- Cadillac House Offers Bespoke Customer Experience
Marketing Daily, Tanya Gazdik - Sunday, April 2, 2023
The original Cadillac House, which closed in April 2019, was located ...
- Adobe AI Tech For Prudential Financial Means Personalization For Clients
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
Prudential is leveraging Adobe technology -- AI and data -- to devel ...
- Cisco Debuts AI Tools For Enhanced CX And Hybrid Work Collaboration
Email Marketing Daily, Ray Schultz - Tuesday, March 28, 2023
The AI capabilities are designed to provide more personalized experiences. ...
- BMW Adds EVs To Ultimate Driving Experience
Marketing Daily, Tanya Gazdik - Sunday, March 26, 2023
The 26-stop nationwide tour includes the all-electric BMW iX and BMW i ...
- Conversation Analytics Firm Debuts AI Tool For Listening To Customer Interactions
Email Marketing Daily, Ray Schultz - Thursday, March 23, 2023
Insights gained by use of the new tool can be used ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- Customer Chemistry: How To Build Rapport With B2B Clients
Email Insider, Ray Schultz - Friday, March 17, 2023
Email is the top channel for communicating with customers. But don't inclu ...