- Tesla Tops In Level 2 Home EV Chargers
Marketing Daily, Tanya Gazdik - Thursday, March 16, 2023
"As the EV marketplace grows, brands that help owners take advantage ...
- Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
Email Insider, Ray Schultz - Wednesday, March 15, 2023
Companies are now focusing more on customer happiness than profits, IDC repo ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are Lagging
Email Insider, Ray Schultz - Tuesday, March 7, 2023
Most companies are increasing their martech spend, but not all are pleas ...
- Consumers Want Instant Task Completion In Marketing Emails, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 3, 2023
Netcore Cloud advises: "The best way to improve clicks is to a ...
- Gen X, Gen Z Vary Widely In Their Customer Service Demands, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Gen X shoppers demand channel choices and rewarding customer care experiences mo ...
- Folloze Launches ChatGPT Tool For B2B Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 28, 2023
The new offering allows B2B brands to create content for every digit ...
- Meta Offers 'Verified' Subscription Services
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, February 26, 2023
Meta is taking a page from Twitter and offering a subscription servic ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...
- Mini USA Offers Manual Driving School
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2023
In a survey commissioned by Engine's Caravan, more than two thirds ...
- The Sorry Customer Experience: What Annoys Shoppers The Most
Email Insider, Ray Schultz - Friday, February 24, 2023
Not many consumers are always pleasantly surprised by the marketing messages th ...
- In A Manner Of Speaking: Email Comments Less Heated Than Ones Given By Phone
Email Insider, Ray Schultz - Tuesday, February 21, 2023
This works in both directions -- both pro and con, a Whart ...
- Firm Identifies Attributes To Measure When Benchmarking The User Experience
Email Marketing Daily, Ray Schultz - Monday, February 13, 2023
Userlytics gathers 18 traits into eight constructs including Appeal and Usability. ...
- Why Infuriating Your Customers May Not Be a Great Business Strategy
Media Insider, Gord Hotchkiss - Tuesday, February 7, 2023
Well, duh. But many companies think they're much better at customer servi ...
- Audi Launches CX Digital Agency
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2023
Audi RED will be led by Marco Tomada and Stephan Strecker, wi ...
- Traditional Chatbots Fail To Make Sense, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
About 75% of customers said chatbots do not handle complex questions wel ...
- Soothing AI: Consumers Feel It Could Help The Customer Experience
Email Insider, Ray Schultz - Wednesday, February 1, 2023
Most consumers would welcome AI, a Redpoint Global study finds. Consumers ra ...
- H-E-B Passes Amazon As Grocery Favorite
Retail Insider, Sarah Mahoney - Wednesday, February 1, 2023
H-E-B is the new king, with Amazon falling to third place, ...
- Ford Expands Ownership Services
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2023
Customers who use remote experiences for vehicle repair are more likely ...
- Brands Often Embarrassed By Their Own Websites: Study
Email Marketing Daily, Ray Schultz - Wednesday, January 25, 2023
Although 48% of firms said they had recently been embarrassed by the ...
- How You're Set Up To Fail On Amazon, And What To Do About It
MediaDailyNews, Jared Belsky - Wednesday, January 25, 2023
Marketers can't afford to wait to get Amazon and retail media righ ...
- Page Rage: Consumers Are Easily Turned Off By Poor Digital Shopping Experiences
Email Insider, Ray Schultz - Wednesday, January 18, 2023
More than half of consumers will not return to a brand th ...
- Brands Differ In Their Levels Of Marketing Maturity
Email Marketing Daily, Ray Schultz - Monday, January 16, 2023
Smarter firms are using email, a source of first-party data, instead ...
- Marketing Chasm: Consumers And Retailers Have Different Ideas
Email Insider, Ray Schultz - Friday, January 13, 2023
Consumers and marketers differ when it comes to channels, message frequency a ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
The cost of social will rise the most, according to Criteo's repo ...
- The Case for Indulgence: Menu Is Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Finessing the tension between premium product and value takes imaginative development a ...
- Betting Big on Experiences | Cicis Turnaround Buffet
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Reigniting interest in buffet-style dining in the last year has been ...
- Radical Personalization: Humanizing the Digital Experience...With Data
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
A common data model has been critical to Whataburger's radically personalized...and personal...approa ...
- The Good and Bad and Ways to Avoid the Bad
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Personalization can be an email marketers' best friend or worst nightmare. Usi ...
- Punching Over Your Weight: Making the Most of Small Teams
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Delivering a relevant, timely and personalized experience to customers, but how ...
- Retention Road: Identifying In-Need and At-Risk Customers
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares detai ...