- H-E-B Passes Amazon As Grocery Favorite
Retail Insider, Sarah Mahoney - Wednesday, February 1, 2023
H-E-B is the new king, with Amazon falling to third place, ...
- Ford Expands Ownership Services
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2023
Customers who use remote experiences for vehicle repair are more likely ...
- Brands Often Embarrassed By Their Own Websites: Study
Email Marketing Daily, Ray Schultz - Wednesday, January 25, 2023
Although 48% of firms said they had recently been embarrassed by the ...
- How You're Set Up To Fail On Amazon, And What To Do About It
MediaDailyNews, Jared Belsky - Wednesday, January 25, 2023
Marketers can't afford to wait to get Amazon and retail media righ ...
- Page Rage: Consumers Are Easily Turned Off By Poor Digital Shopping Experiences
Email Insider, Ray Schultz - Wednesday, January 18, 2023
More than half of consumers will not return to a brand th ...
- Brands Differ In Their Levels Of Marketing Maturity
Email Marketing Daily, Ray Schultz - Monday, January 16, 2023
Smarter firms are using email, a source of first-party data, instead ...
- Marketing Chasm: Consumers And Retailers Have Different Ideas
Email Insider, Ray Schultz - Friday, January 13, 2023
Consumers and marketers differ when it comes to channels, message frequency a ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
The cost of social will rise the most, according to Criteo's repo ...
- The Case for Indulgence: Menu Is Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Finessing the tension between premium product and value takes imaginative development a ...
- Betting Big on Experiences | Cicis Turnaround Buffet
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Reigniting interest in buffet-style dining in the last year has been ...
- Radical Personalization: Humanizing the Digital Experience...With Data
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
A common data model has been critical to Whataburger's radically personalized...and personal...approa ...
- The Good and Bad and Ways to Avoid the Bad
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Personalization can be an email marketers' best friend or worst nightmare. Usi ...
- Punching Over Your Weight: Making the Most of Small Teams
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Delivering a relevant, timely and personalized experience to customers, but how ...
- Retention Road: Identifying In-Need and At-Risk Customers
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares detai ...
- Goodbye Good Will: Consumers Who Love The Brand May Be More Loyal, But Don't Push Them
Email Insider, Ray Schultz - Wednesday, December 28, 2022
Loyalty members with an emotional bond with a brand are much mo ...
- SEO Tips To Offset Inflation In 2023
Performance Marketing Insider, Laurie Sullivan - Friday, December 23, 2022
As traditional and paid-media costs rise, SEO in particular has become t ...
- Study: Email Is The Top Customer Feedback Channel
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Websites are second and customer calls are third, GetFeedback reports. ...
- Companies Focus On Outreach And User Experience, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Many companies are aiming toward inclusiveness of user experience, Customer Engagement Insid ...
- Subaru, Powdr Bring Back WinterFest
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2022
The annual event, which was first held in 1995, was cancelled ...
- Poor Site Design Is Driving Consumers Away, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, December 20, 2022
Most of those who abandon purchases cite a disappointing user experience, conte ...
- People Welcome the Metaverse, But Have Concerns: Study
Email Marketing Daily, Ray Schultz - Friday, December 16, 2022
Many consumers are worried about safety, Telus International reports. ...
- Consumers Want To Feel Valued By Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
Almost two-thirds of consumers would leave companies that did not make th ...
- Kendra Scott Helps Hapless Men Buy Better Gifts
Retail Insider, Sarah Mahoney - Wednesday, December 14, 2022
Tom Nolan, CEO of the Austin, Texas-based jewelry brand, explains the strate ...
- The Single Touch: Consumers Want Good News From People, Not Algorithms
Email Insider, Ray Schultz - Tuesday, December 13, 2022
But consumers aren't as particular about how they get bad news ...
- Starbucks Invites U.S. Beta Testers To Try 'Odyssey' Web3 Rewards Program
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stam ...
- Miami Art Week Attracts Automakers Including Porsche, Lincoln
Drive Time, Tanya Gazdik - Monday, December 5, 2022
Porsche launched a brand experience in the digital world and unveiled i ...
- I Want: Customers Demand Faster Service, Instant Resolution Of Issues
Email Insider, Ray Schultz - Monday, December 5, 2022
Email is the third-most popular channel for dealing with problems, the Northrid ...
- Love Your Melon Builds Beanies At Nordstrom
D2C Insider, Sarah Mahoney - Monday, November 21, 2022
In its latest customer-experience move, the hat brand brings its pompoms a ...
- 20% Of Media Buyers Report Investing In The Metaverse
Digital News Daily, Karlene Lukovitz - Friday, November 18, 2022
The 44% of media buyers not even considering such investments cite t ...
- Email Ranks High In Customer Service Usage, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, November 16, 2022
But consumers are not happy with the service they are getting, Zenara ...