Radical Personalization: Humanizing the Digital Experience...With Data
- February 2, 2023
A common data model has been critical to Whataburger’s radically personalized…and personal…approach to all aspects of the digital experience for customers. Whataburger's Digital & Strategy Director, Keith McLellan, explains how its deep profiles recognizes at all touchpoints who you are, what you like and buy, and how. And perhaps most …
