Radical Personalization: Humanizing the Digital Experience...With Data

  • February 2, 2023

A common data model has been critical to Whataburger’s radically personalized…and personal…approach to all aspects of the digital experience for customers. Whataburger's Digital & Strategy Director, Keith McLellan, explains how its deep profiles recognizes at all touchpoints who you are, what you like and buy, and how. And perhaps most …

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