• by Ray Schultz , March 3, 2023

Few people click on website links in marketing emails, according to a study by Netcore Cloud. The study shows that 95% do not click, and concludes that “static emails with CTA links are a thing of the past. Most users look for instant task completion with minimal effort.”

Brands seeking to increase their opens should keep their subject lines short to accommodate mobile. The optimal line length is 30-35 characters.

Lines beyond that length “get automatically truncated and abruptly break the description," the study finds.

The best way to improve clicks is to add images, GIFs or videos, according to the report.

“Despite the rise of other messaging platforms, email is still the real deal for reaching and meaningfully connecting with your audience,” says Kalpit Jain, group CEO of Netcore Cloud. 

Jain adds that “2022 witnessed a global rise in adopting AMP (accelerated mobile pages) emails that work as powerfully as a website or an app. The wave will continue and interactive AMP emails, hyper-personalized by the power of zero-party data, will take center stage.”

Netcore Cloud analyzed over 100 billion emails to conduct the study.