- The Case for Indulgence: Menu Is Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Finessing the tension between premium product and value takes imaginative development a ...
- Betting Big on Experiences | Cicis Turnaround Buffet
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Reigniting interest in buffet-style dining in the last year has been ...
- Radical Personalization: Humanizing the Digital Experience...With Data
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
A common data model has been critical to Whataburger's radically personalized...and personal...approa ...
- The Good and Bad and Ways to Avoid the Bad
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Personalization can be an email marketers' best friend or worst nightmare. Usi ...
- Punching Over Your Weight: Making the Most of Small Teams
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Delivering a relevant, timely and personalized experience to customers, but how ...
- Retention Road: Identifying In-Need and At-Risk Customers
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares detai ...
- Goodbye Good Will: Consumers Who Love The Brand May Be More Loyal, But Don't Push Them
Email Insider, Ray Schultz - Wednesday, December 28, 2022
Loyalty members with an emotional bond with a brand are much mo ...
- SEO Tips To Offset Inflation In 2023
Performance Marketing Insider, Laurie Sullivan - Friday, December 23, 2022
As traditional and paid-media costs rise, SEO in particular has become t ...
- Study: Email Is The Top Customer Feedback Channel
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Websites are second and customer calls are third, GetFeedback reports. ...
- Companies Focus On Outreach And User Experience, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Many companies are aiming toward inclusiveness of user experience, Customer Engagement Insid ...
- Subaru, Powdr Bring Back WinterFest
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2022
The annual event, which was first held in 1995, was cancelled ...
- Poor Site Design Is Driving Consumers Away, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, December 20, 2022
Most of those who abandon purchases cite a disappointing user experience, conte ...
- People Welcome the Metaverse, But Have Concerns: Study
Email Marketing Daily, Ray Schultz - Friday, December 16, 2022
Many consumers are worried about safety, Telus International reports. ...
- Consumers Want To Feel Valued By Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
Almost two-thirds of consumers would leave companies that did not make th ...
- Kendra Scott Helps Hapless Men Buy Better Gifts
Retail Insider, Sarah Mahoney - Wednesday, December 14, 2022
Tom Nolan, CEO of the Austin, Texas-based jewelry brand, explains the strate ...
- The Single Touch: Consumers Want Good News From People, Not Algorithms
Email Insider, Ray Schultz - Tuesday, December 13, 2022
But consumers aren't as particular about how they get bad news ...
- Starbucks Invites U.S. Beta Testers To Try 'Odyssey' Web3 Rewards Program
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stam ...
- Miami Art Week Attracts Automakers Including Porsche, Lincoln
Drive Time, Tanya Gazdik - Monday, December 5, 2022
Porsche launched a brand experience in the digital world and unveiled i ...
- I Want: Customers Demand Faster Service, Instant Resolution Of Issues
Email Insider, Ray Schultz - Monday, December 5, 2022
Email is the third-most popular channel for dealing with problems, the Northrid ...
- Love Your Melon Builds Beanies At Nordstrom
D2C Insider, Sarah Mahoney - Monday, November 21, 2022
In its latest customer-experience move, the hat brand brings its pompoms a ...
- 20% Of Media Buyers Report Investing In The Metaverse
Digital News Daily, Karlene Lukovitz - Friday, November 18, 2022
The 44% of media buyers not even considering such investments cite t ...
- Email Ranks High In Customer Service Usage, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, November 16, 2022
But consumers are not happy with the service they are getting, Zenara ...
- New MoEngage Platform Helps Brands Manage Transactional Alerts, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, November 16, 2022
Customer engagement platform MoEngage has debuted a product that it says allo ...
- Drugstores Struggle To Fight Crime, Maintain Customer Experience
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 13, 2022
Drug stores like CVS, Walgreens and Rite Aid were once regarded ...
- Twilio Launches CDP For Healthcare Providers
Email Marketing Daily, Ray Schultz - Monday, November 14, 2022
Twilio Segment for Healthcare & Life Sciences is a HIPAA-compliant platform, t ...
- Salesforce And Sprinklr Partner To Unify CXM And CRM
Email Marketing Daily, Ray Schultz - Thursday, November 10, 2022
Accenture is helping Salesforce and Sprinklr identify mutual clients. ...
- Twilio Adds Password-Less Onboarding And Other Tools To Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, November 4, 2022
Twilio has partnered with mobile providers to verify devices and phone numb ...
- Mini USA Launches Manual Driving School
Marketing Daily, Tanya Gazdik - Thursday, November 3, 2022
The school will incorporate both a classroom portion and a hands-on drivi ...
- Rising Inflation, Lack Of Sensitivity Impact Consumer Loyalty, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 2, 2022
A national study from Treasure Data reveals how much rising costs impa ...
- Maserati Revamps Website To Ease Online Purchasing
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2022
The customer journey online has changed purchasing behavior dramatically, especially in t ...