Maserati Revamps Website To Ease Online Purchasing

Maserati North America has redesigned its website with an eye toward appealing to customers who are doing more auto shopping online. 

The customer journey online has changed purchasing behavior dramatically, especially in the luxury segment, where digital services have become key elements, per the automaker. 

The new site aims to make digital the “linchpin” of the sales and ownership experience, especially with services like the new OTO Retail Project ("OTO" stands for "online to offline," and vice versa) and Maserati Membership.

The new consists of three main sections.

“Models" features a new design-forward layout, offering detailed information on all Maserati product ranges and trim options.



The “Brand” section takes customers through the Trident Brand’s values and history. The “Stories of Audacity” page includes a live feed of the latest Maserati news and events.

The “Ownership” section, which is linked directly to a suite of Maserati Owner Apps, is a content-packed library focused on education.

In the coming months, the new site will continue to implement new features. 

Owners are encouraged to download the Maserati Connect and Maserati Owner apps. Maserati owners can now use the Owner App to chat with a concierge expert who can handle requests or answer questions.

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