- Progress In Leveraging Consumer Insights Remains 'Glacial'
Marketing Daily, Karlene Lukovitz - Tuesday, August 16, 2016
In a 2009 benchmark study, the Boston Consulting Group found just 1 ...
- Persil Launches Mobile Trial To Peak At Customer Trends
Around the Net In MAD London, Sean Hargrave - Friday, August 12, 2016
Unilever's Persil is trialling a three-month partnership with mobile dry cleaning a ...
- 85% Of Shoppers Unlikely To Go Back After A Bad Mobile Experience; 95% Want Issues Resolved On First Try
Mobile Insider, Chuck Martin - Thursday, August 11, 2016
More shoppers are looking for direct help from the companies they a ...
- Tesco Launches Pop Up Shop To Promote Finest Range
Around the Net In MAD London, Sean Hargrave - Friday, August 5, 2016
Tesco hopes to capture the flag of premium supermarket ranges by addi ...
- Advertising Isn't Creepy -- But You Might Be
Online Spin, Cory Treffiletti - Wednesday, August 3, 2016
The word "creepy" gets thrown around a lot when it comes ...
- 85% Of Shoppers Unlikely To Go Back After A Bad Mobile Experience; 95% Want Issues Resolved On First Try
MobileShopTalk, Chuck Martin - Tuesday, July 26, 2016
As more people research and purchase via mobile, an increasing number ...
- Forget Who Owns Openreach --The Real Issue Is BT's Woeful Customer Service
London Blog, Sean Hargrave - Tuesday, July 26, 2016
Rivals have not promised to roll out fibre sooner, so the b ...
- Lincoln Opens 'Experience Center'
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
Ford Motor Company's Lincoln brand has made its "largest investment ever" ...
- How Did We Do? (Other Than Taking Your Money And Going Bust!)
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 20, 2016
A furious lowcostholidays customer was astonished to receive an insensitive email fr ...
- Working Through Apple's Channels For A Simple Plug
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, July 18, 2016
It wasn't until I lost the power adapter to my MacBook A ...
- 44% Of Businesses Using IoT See Customer Experience As Top Benefit
AI & IoT Daily, Chase Martin - Thursday, July 14, 2016
Consumers can expect to see more of the impact of the Intern ...
- Chat Bot Tech To Answer Customer Queries Over Email
Around the Net In MAD London, Sean Hargrave - Friday, July 15, 2016
Chat bots have ballooned in popularity in recent months, and now we' ...
- Automation Is Great If It Helps, Awful When It Hinders
EuroMail, Sean Hargrave - Wednesday, July 13, 2016
Automation is email marketing's top priority but too many are rushing o ...
- CMOs Take Responsibility For Customer Experience
Marketing Daily, Laurie Sullivan - Thursday, July 7, 2016
Two-thirds of CMOs are now responsible for customer experience -- keeping consume ...
- Tech Issues Impact Streaming Subscriptions
Television News Daily, Wayne Friedman - Thursday, July 7, 2016
Overall quality issues affected 15% of viewers. One in five consider t ...
- Mazda Launches Redesigned Web Site
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2016
"The introduction of the redesigned Web site provides a platform that ...
- Sending Too Many Emails Can Scare Off Customers
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 6, 2016
It's tempting to assume that sending more emails will increase the chanc ...
- One In Four More Willing To Trust Chatbots Than Humans
Around the Net In MAD London, Sean Hargrave - Friday, July 1, 2016
One in four people are more willing to trust customer service chatbo ...
- Email Proven To Be Consumers' Marketing Channel Of Choice, As Long As There Is Control
EuroMail, Sean Hargrave - Wednesday, June 29, 2016
People are nearly ten times as willing to swap an email addre ...
- Relevancy Is A Mobile Display Myth -- It's User Control That Will Stop The Blocking
London Blog, Sean Hargrave - Wednesday, June 29, 2016
Hate to break it to you -- but nobody picks up ...
- Lincoln Upgrades Customer Experience
Marketing Daily, Tanya Gazdik - Tuesday, June 28, 2016
"Our dealers view this as a way to differentiate the client experien ...
- Save Us From Chat Bots -- Digital's Wizard Of Oz
London Blog, Sean Hargrave - Thursday, June 23, 2016
They're just search boxes in disguise, aren't they? Like the old m ...
- Google Is Right On VR Bandwagon Jumping -- And Cardboard Fans Are The Worst
London Blog, Sean Hargrave - Wednesday, June 22, 2016
Google has called out brands doing VR for the sake of ...
- How Influential Is An Influencer?
Research Brief, Jack Loechner - Wednesday, June 15, 2016
...how marketers can incorporate influencer marketing into their toolbox, more people we ...
- Is VR The New 3D TV? Marketers, Excited -- The Public, Passive
London Blog, Sean Hargrave - Monday, June 13, 2016
New research shows little appetite or understanding for VR at home. Cou ...
- E-Receipts: Deeper Cross-Channel Insight, Better Customer Service -- What's Not To Like?
EuroMail, Sean Hargrave - Wednesday, June 8, 2016
E-receipts have to be one of the biggest cross-channel quick wins f ...
- Halfords To Focus On Emotional Connection To Drive Loyalty
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
Halfords has totally overhauled its marketing to put the focus on dat ...
- How REI Makes A Camper Happy
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, June 6, 2016
With all the blather about touchpoints, channels, intent and data, making t ...
- Wireless, Cable/Internet Providers Struggling With Customer Experience
Marketing Daily, Aaron Baar - Wednesday, May 25, 2016
"While the ratings for the wireless industry declined this year, it w ...
- What Online Marketers Can Learn From Coffee Shops
Online Spin, Cory Treffiletti - Wednesday, May 25, 2016
Do consumers at this point expect a personalized experience with brands? ...