Unilever's Persil is trialling a three-month partnership with mobile dry cleaning and laundry startup ZipJet to gather data on changing consumer behaviour and market trends. The partnership, which
runs until October, offers consumers a new "Persil Wash & Fold" service that will see clothes washed with Persil washing powder. Customers can book through a Persil branded Web site or ZipJet
app.
Read the whole story at Marketing Week »