- Ad Builder For HTML5
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 23, 2015
Sizmek made general availability Wednesday its Ad Builder for HTML5, a web-based rich med ...
- OgilvyOne Wins Global Ikea Brief
Around the Net In MAD London, Sean Hargrave - Monday, April 20, 2015
OgilvyOne UK has been appointed by Inter Ikea Systems to work ...
- Owning Data Is The Key For Making Good Customer Experiences Even Better
MAD London, Josh Manion - Monday, April 20, 2015
Online retail is a highly competitive market, and Web site-only experiences a ...
- Retailers Have A Twelve-Minute Opportunity To Make A Sale
Around the Net In MAD London, Sean Hargrave - Monday, April 13, 2015
Brands have just 12 minutes to win over consumers and usher th ...
- Don't Let Customer Service Be An After-Thought
Marketing Daily, Karl Greenberg - Friday, April 3, 2015
My wife is the acid test for customer experience. She is he ...
- This Bud's For Me? Really!?! Just Me?
Online Media Daily, George Simpson - Thursday, March 19, 2015
If I read one more story where someone claims that today's consum ...
- In New J.D. Power Study, GM Brands Dominate In Dealership Customer Service
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2015
J.D. Power and Associates in a new study says that while t ...
- And The Winner For Best Mobile In-Store Experience Is...
Mobile Insider, Melinda Krueger - Thursday, March 19, 2015
My quest to find a truly great mobile enhanced retail experience ...
- Amazon Tops Computer/Tablet Experiences
Marketing Daily, Aaron Baar - Thursday, March 12, 2015
In a ranking of customer experiences within the computer and tablet indust ...
- Visa, Pizza Hut And Accenture Plan Connected-Car Pizza
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 3, 2015
Visa and Pizza Hut, at the Mobile World Congress in Barcelona, introduc ...
- More Face Time Yields Higher Wireless Satisfaction
Marketing Daily, Aaron Baar - Friday, February 20, 2015
According to J.D. Power, customers who purchased tablets were more satisfied th ...
- Nordstrom, Trader Joe's And Lowe's Rise, But Overall Retail Customer Satisfaction Declines
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The economy may be buzzing along, and Americans may be spending mo ...
- Customer Experience (CX) Top Strategic Choice For Retail Marketers
Research Brief, Jack Loechner - Tuesday, February 17, 2015
With customers' ability to easily search and compare prices and products onlin ...
- Brands Must Redirect Budgets To Customers Before Capitalizing On Technology
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 13, 2015
As marketing departments increase revenue-generating strategies to become a profit center, markete ...
- Engage Merges Fantastic Thinking Into PAA
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
The 25 Fantastic Thinking staff will become part of PAA, boosting i ...
- Online Chat Leads To Higher Wireless Satisfaction
Marketing Daily, Aaron Baar - Thursday, February 5, 2015
"It's become a lot easier to chat online than it has be ...
- BA Puts Split Marketing Team At Centre Of New Strategy
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
British Airways' recent marketing restructure will put marketing at the centre ...
- Consistent Customer-Centric Marketing Messaging Creates Urgency
Research Brief, Jack Loechner - Wednesday, January 21, 2015
According to a new survey by Corporate Visions, Inc., nearly three-quarters ...
- Google Glass Exit Should Focus Brands On Connecting Smartphones And Beacons
London Blog, Sean Hargrave - Friday, January 16, 2015
It was an interesting distraction, but a distraction nonetheless. With Google Gla ...
- Burberry Attributes Strong Christmas Quarter To 'Commitment To Customer Experience'
Around the Net In MAD London, Sean Hargrave - Thursday, January 15, 2015
Fashion house Burberry enjoyed strong third-quarter sales as its first Christmas campai ...
- Jankowski: Marketers Don't Understand The New Heartland
MediaDailyNews, Maya Abulashvili - Wednesday, January 14, 2015
Speaking the same language as your American customers might not be enoug ...
- Dear Advertiser, What Is It Exactly You Want From Us?
London Blog, Sean Hargrave - Friday, January 9, 2015
Three in four campaigns are underperforming for two main reasons. Not on ...
- Do We Need A Chief Customer Officer?
Marketing Daily, Chris Stark - Wednesday, December 24, 2014
Combined with the growing expectation among customers that they should be address ...
- This Story Will Restore Your Faith...But Not Your Phone Service
Garfield at Large, Bob Garfield - Monday, December 22, 2014
If you're going to choose a customer to be unavoidably detained fr ...
- Brand UPS Says This Year It's Ready
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 16, 2014
After facing criticism last year for failing to deliver thousands of packag ...
- 'How 'm I Doin'?' Not So Great When It Comes To Customer Care, Says Millward-Brown
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
Most consumers want brands from which they purchase products and services ...
- Tesco To Link Up Services To Improve Customer Offering
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
Tesco chief executive Dave Lewis says he sees a big opportunity f ...
- Customer Service? Your Business Is Important To Us, So Please Hold While We Figure It Out
Online Spin, Maarten Albarda - Monday, December 1, 2014
Over the last few weeks I have had to deal with ...
- CMOs To Remain In Post For 5 Years As Brands Think Long Term
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Next year will see chief marketing officers (CMOs) begin to remain ...
- A Relationship Is More Than A Moment
Mobile Insider, Paul Krasinski - Thursday, November 6, 2014
The best marketing is based on relationships, which can truly encourage behavi ...