- Marketers Need To Focus On Mobile Moments When Designing Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 6, 2014
Marketers need to stop viewing mobile as another channel like the W ...
- Dish Network Ups Revs But Lowers Subscriber Base
MediaDailyNews, Wayne Friedman - Tuesday, November 4, 2014
Dish Network posted higher revenue but fewer subscribers and sharply lower n ...
- What Are Your (Customer) Priorities?
Online Spin, Cory Treffiletti - Wednesday, November 5, 2014
Remember back in high school, when you got in trouble and th ...
- Marketers Fail To Add Mobile Insights To Customer Profiles
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
Forrester has found that just 27 percent of marketers have holistic custom ...
- Apple Pay Activates 1 Million Cards, But How Many Users?
MoBlog, Mark Walsh - Tuesday, October 28, 2014
Since Apple launched its mobile payments service Apple Pay last week, vario ...
- Nicholas Charles Tyrwhitt Wheeler, The Funnel Flipper
Online Spin, Joseph Jaffe - Monday, October 27, 2014
Last week I received a letter from the United Kingdom sent ...
- Rosetta Names Drew Kurth Partner For Consumer Products, Retail Industry Group
MAD, Larissa Faw - Thursday, October 23, 2014
Publicis Groupe customer engagement agency Rosetta continues to beef up its executi ...
- John Lewis Up Digital Innovation Spend To Simplify View Of Customers
Around the Net In MAD London, Sean Hargrave - Friday, October 17, 2014
John Lewis is to up its digital innovation spend by 25% ne ...
- Ryanair CMO Advises Brands To Go It Alone On Customer Experience Improvements
Around the Net In MAD London, Sean Hargrave - Friday, October 17, 2014
Ryanair's chief marketing officer Kenny Jacobs has revealed that customer experience improvemen ...
- How Undigital Can You Be - As Bad As 'The Times,' Perhaps?
London Blog, Sean Hargrave - Tuesday, October 7, 2014
If you want to get an idea of how undigital a digit ...
- Capital One Acquires Design Firm Adaptive Path
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2014
What's in your wallet? Perhaps something designed by the creative team ...
- The Future Of Engagement: What Customers Want Is Invisible To The Eye
Online Spin, Kaila Colbin - Friday, October 3, 2014
In 1961, Ray Kroc bought a small restaurant chain from the McDona ...
- A Prospect Ignored Isn't Really A Prospect
Performance Marketing Insider, Gord Hotchkiss - Friday, September 19, 2014
I've ranted about this before -- and, oh yes, I shall ra ...
- Anheuser-Busch Offers 'Buds For Buds' Promo
Marketing Daily, Tanya Gazdik - Sunday, September 14, 2014
"We chose our launch markets based on market readiness and because th ...
- When Emotion Trumps Rationality (And That's OK)
Marketing Daily, Dave Fish - Friday, September 12, 2014
Car companies could learn a thing or two about passion. Yes, ...
- Southwest Airlines Launches New Look
Marketing Daily, Tanya Gazdik - Tuesday, September 9, 2014
"Our job was to crystalize the personality and voice of the bra ...
- More Devices, More (Data) Problems
Marketing Daily, Aaron Baar - Thursday, August 28, 2014
The incidence of data quality problems is increasing, largely due to t ...
- Satisfaction Dips; Imports Vs. Domestics Gap Narrows
Marketing Daily, Karl Greenberg - Wednesday, August 27, 2014
When it comes to customer satisfaction with new vehicles, Asian and Europe ...
- Using Data, Personalization To Improve Call Center Customer Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 20, 2014
The two trends driving the partnership between Whitepages Pro, the company's directo ...
- Making Your Airline Experience Exceptional
Marketing: Travel, Todd Wilson - Monday, August 11, 2014
Ah, the glamour of air travel. Wide, spacious seats and aisles wi ...
- How The Help Is Killing Retail
Online Media Daily, George Simpson - Thursday, August 7, 2014
I read earlier in the week that aside from a small upti ...
- Guitar Center Going Big Into Media, Expanding Retail
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
The retailer, which has marketing partnerships with QuestLove as part of t ...
- Hyundai Looks For Customer Experience Agency
Around the Net In MAD London, Sean Hargrave - Thursday, July 31, 2014
Hyundai is looking for a customer experience agency. The car manufacturer h ...
- Best-Loved Grocers: Hy-Vee, Publix, Wegmans, Costco
Marketing Daily, Sarah Mahoney - Thursday, July 24, 2014
Despite declining traffic and spending, most Americans say traditional grocery stores a ...
- Acura Ranks Highest In Web Site Satisfaction
Marketing Daily, Karl Greenberg - Friday, July 25, 2014
The kinds of vehicles that car shoppers want, and the age a ...
- Hyundai First Ever To Top J.D. Power's IQS and APEAL In Same Year
Marketing Daily, Karl Greenberg - Wednesday, July 23, 2014
Maybe cars need tricorders and teleporters because consumers just aren't all th ...
- Lure Customers To 4G With Seamless Demos
Marketing Daily, Aaron Baar - Wednesday, July 23, 2014
"They don't understand what [4G] is. It's a new technology for so ...
- TargetExpress Test Takes Aim At Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, July 23, 2014
Target, struggling to attract customers, has taken the wraps off its fir ...
- A Different View Of The Customer Lifecycle
Online Spin, Cory Treffiletti - Wednesday, July 23, 2014
The customer lifecycle is almost as hot a buzzword as "big dat ...
- CRM Needs A Makeover; Marketing And Sales Need To Share Skills
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 18, 2014
Some 57% of the buying process -- marketing's territory -- gets do ...