- CX Mix And Mingle: Consumers Prefer Phone And Email
Email Insider, Ray Schultz - Friday, October 28, 2022
And email is the dominant choice for follow-up notifications and promotions, Vona ...
- Private Equity Firms Invest In Death Business
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 27, 2022
Private equity firms are investing in all aspect of health care, includi ...
- 22% Of Consumers Would Rather Spend A Night In Jail Than Contact Customer Service, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, September 28, 2022
One bad experience is enough to turn 62% away from a bran ...
- Salesforce Says New Features Help B2B Marketers Drive Personalized Experiences
Email Marketing Daily, Ray Schultz - Wednesday, September 14, 2022
Salesforce has unveiled its Customer 360 platform, which it says can he ...
- Kyncl Steps Down At YouTube, Succeeded By Google's Coe
MediaDailyNews, Joe Mandese - Tuesday, August 30, 2022
Coe, who began her career as an account executive at Leo Burnet ...
- Walmart, DoorDash Partnership Draws To Close
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 24, 2022
DoorDash is calling it quits with Walmart, giving the major retailer ...
- Consumers Lack Brand Loyalty And Are Quick To Churn: Study
Email Marketing Daily, Ray Schultz - Tuesday, August 16, 2022
Some consumers will leave brands due to anger and frustration, but mo ...
- Opt-Outs From Marketing Messages Hinder Customer Engagement Efforts
Research Intelligencer, - Friday, August 12, 2022
Many customer engagement leaders at banks said re-engaging customers has become mo ...
- Past-Due Consumers Would Welcome Personalized Email Collection Messages, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, August 9, 2022
Only 27% of consumers have ever been contacted via email or S ...
- Building the Post-COVID Social Listening Post
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
To better serve patient and customer needs, GSK needed to move beyo ...
- General Motors Defends 'Ambassador' Program
Marketing Daily, Tanya Gazdik - Friday, July 22, 2022
GM will send a written communication to the ambassadors to emphasize th ...
- GM's OnStar Intro's New Logo, Brand Identity
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2022
Owners of any vehicle can now download OnStar Guardian and sign ...
- How To Define The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, July 13, 2022
Brands talk about providing a meaningful customer experience, but often have troub ...
- A Third Of Consumers Say Customer Experience Has Improved, A Third Say It's Worse
Email Marketing Daily, Ray Schultz - Friday, July 8, 2022
Personalized service is lacking, many shoppers say, and 60% would jump aft ...
- 3 Marketing Innovations Introduced In The 2020s Amidst A Pandemic
Marketing Daily - Top of the News, Todd Wasserman - Tuesday, July 5, 2022
The pace of innovation has slowed down due to the pandemic, b ...
- CMOs Worry Most About Privacy Issues, Complex Media Landscape
Research Intelligencer, - Monday, June 20, 2022
Amid the changes in media and technology, marketing executives are looking ...
- Omnichannel Wow - Optimizing for Delight Across Live and Online Experiences
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The soft-serve shop 16 Handles has always been about the on-premise experien ...
- Data-Driven Human Engagement: Fazoli's 360 Data Strategy
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Through a combination of app and loyalty program usage along with loc ...
- Targeting Value In Inflationary Times
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
As inflation drove up costs and pricing, the Checkers brands felt ...
- Simpli.fi Adds Google Ads, YouTube Advertising, Consolidating Media Buys Under One Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
The addition of Google Ads and YouTube advertising is expected to chan ...
- Oracle Integrates CDP, Service Platform To Help Agents Target Customers
Email Marketing Daily, Ray Schultz - Monday, May 16, 2022
The upgrade includes personalized agent routing based on customer history and loyal ...
- Just Eat Takeaway Considers Grubhub Sale
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 5, 2022
With the food delivery business declining from its high during the heig ...
- Publix Offers Rapid Delivery In Miami
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 2, 2022
Publix Super Markets has begun offering rapid grocery delivery in the Mia ...
- Consumers Dislike No-Reply Transactional Emails, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 3, 2022
A study by ActiveCampaign finds 49% of consumers surveyed have responded ...
- DoorDash Offers DashPash For Students
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, April 16, 2022
The DoorPass for Students from DoorDash is a lower-cost membership plan availab ...
- Chick-fil-A Borrows Tactic From Ritz-Carlton
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 10, 2022
It may seem like the two brands have little in common, b ...
- BJ's Launches Same-Day Delivery
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 31, 2022
After testing the program for six months, BJ’s Wholesale Club is rolli ...
- Genesis Opens First Standalone Dealership
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2022
Six more Genesis locations are currently under construction, with an additional ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- Former Progressive CMO Launches Marketing Company
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2022
Jeff Charney's new company will focus on idea-first marketing instead of t ...