- 3 Marketing Innovations Introduced In The 2020s Amidst A Pandemic
Marketing Daily - Top of the News, Todd Wasserman - Tuesday, July 5, 2022
The pace of innovation has slowed down due to the pandemic, b ...
- CMOs Worry Most About Privacy Issues, Complex Media Landscape
Research Intelligencer, - Monday, June 20, 2022
Amid the changes in media and technology, marketing executives are looking ...
- Omnichannel Wow - Optimizing for Delight Across Live and Online Experiences
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The soft-serve shop 16 Handles has always been about the on-premise experien ...
- Data-Driven Human Engagement: Fazoli's 360 Data Strategy
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Through a combination of app and loyalty program usage along with loc ...
- Targeting Value In Inflationary Times
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
As inflation drove up costs and pricing, the Checkers brands felt ...
- Simpli.fi Adds Google Ads, YouTube Advertising, Consolidating Media Buys Under One Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
The addition of Google Ads and YouTube advertising is expected to chan ...
- Oracle Integrates CDP, Service Platform To Help Agents Target Customers
Email Marketing Daily, Ray Schultz - Monday, May 16, 2022
The upgrade includes personalized agent routing based on customer history and loyal ...
- Just Eat Takeaway Considers Grubhub Sale
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 5, 2022
With the food delivery business declining from its high during the heig ...
- Publix Offers Rapid Delivery In Miami
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 2, 2022
Publix Super Markets has begun offering rapid grocery delivery in the Mia ...
- Consumers Dislike No-Reply Transactional Emails, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 3, 2022
A study by ActiveCampaign finds 49% of consumers surveyed have responded ...
- DoorDash Offers DashPash For Students
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, April 16, 2022
The DoorPass for Students from DoorDash is a lower-cost membership plan availab ...
- Chick-fil-A Borrows Tactic From Ritz-Carlton
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 10, 2022
It may seem like the two brands have little in common, b ...
- BJ's Launches Same-Day Delivery
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 31, 2022
After testing the program for six months, BJ’s Wholesale Club is rolli ...
- Genesis Opens First Standalone Dealership
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2022
Six more Genesis locations are currently under construction, with an additional ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- Former Progressive CMO Launches Marketing Company
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2022
Jeff Charney's new company will focus on idea-first marketing instead of t ...
- Hiver Adds Live Chat Option For Use in Gmail
Email Marketing Daily, Ray Schultz - Friday, March 25, 2022
Users can work within Gmail and avoid the need to switch too ...
- Kia Partners With Currently For Concierge EV Charging
Marketing Daily, Tanya Gazdik - Wednesday, March 16, 2022
The service is being piloted in Los Angeles, San Francisco and S ...
- Revenue Lost By Poor Digital Experience Can Now Be Measured
Search & Performance Insider, Laurie Sullivan - Thursday, March 17, 2022
Developers at Qualtrics XM believe they have developed a process to t ...
- I'm Outta Here: Customers Are Quick To Jump After Bad Service Experience
Email Insider, Ray Schultz - Thursday, March 10, 2022
Inaccurate information causes many problems for service teams. And almost half ...
- The Grand Illusion: Brands Think They're Doing Well On CX, Consumers Disagree
Email Insider, Ray Schultz - Wednesday, February 16, 2022
Sixty-two percent of businesses think they're doing well on respecting consumer priva ...
- Shoppers Quick To Dump A Brand, But Also Willing To Pay More For Better Service
Email Marketing Daily, Ray Schultz - Wednesday, February 9, 2022
A rapid response to queries is essential -- preferably by social ...
- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- Instacart Partners With Chase, Mastercard For Credit Card
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 20, 2022
Grocery delivery company Instacart will be the first of its kind wi ...
- Few Consumers Think Brands Know Them Well, Merkle Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 18, 2022
Only a third of consumers feel personalized email recommendations are important, a ...
- Over Half Of Consumers Say Customer Service Is An Afterthought At Brands, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, January 18, 2022
Ninety percent of shoppers will buy from brands that personalize service, Zende ...
- Personalized Email Offers Aren't A Big Priority For Consumers
Research Intelligencer, - Monday, January 17, 2022
Consumers "don't seem to trust brands" to make product discovery easier, Merk ...
- Rivian Snags Nissan Exec For Product Feedback Manager
Marketing Daily, Tanya Gazdik - Wednesday, January 12, 2022
Williams' duties include reviewing, prioritizing and implementing customer product feedback to ensu ...
- Working Through The Pain: How Top Brands Say Marketing Will Change In 2022
Email Insider, Ray Schultz - Thursday, January 6, 2022
Amazon, PepsiCo and other brands weigh in on customer-centricity and other issu ...
- Instacart President Announces Departure
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 13, 2021
Former Facebook executive Carolyn Everyone is resigning after just three months ...