- Rent the Runway Walks A New Path With Amazon
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, January 12, 2023
The partnership lets the circular fashion brand sell used luxury items a ...
- Retail Woes Can Even Catch Up With Lululemon
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2023
Holiday sales at the athleisure company came in lighter than expected, a ...
- Molson Coors Releases First D2C-Only Brand: Roxie Non-Alcohol Cocktails
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 10, 2023
VP Jamie Wideman said brand may go retail eventually, but now ai ...
- Microsoft, BigCommerce Launch Marketplace Ads And Listings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2023
The agreement allows BigCommerce customers to take their catalog of products so ...
- With Personalized Gummies, Neutrogena Turns To Inner Beauty
D2C Insider, Sarah Mahoney - Sunday, January 8, 2023
The D2C model may help the company change its approach to topic ...
- Not Just Branding: Roku Now Making TV Sets - Is That A Good Thing?
TV Watch, Wayne Friedman - Monday, January 9, 2023
Moving deeper into technology, Roku is designing and building its own sma ...
- Stitch Fix CEO Out As Company Axes 20% Of Staff
Marketing Daily, Sarah Mahoney - Thursday, January 5, 2023
Elizabeth Spaulding is leaving, as founder Katrina Lake steps back in t ...
- In Downbeat Moments, Clever Campaigns Are Irresistible
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 3, 2023
Readers just can't ignore great concepts, powerful executions and ideas that mig ...
- Women's Brands Dominate Year's D2C Focus
D2C Insider, Sarah Mahoney - Tuesday, January 3, 2023
Swimwear, footwear, lingerie and birth control captured readers' attention last year. ...
- Ouch: Blue Apron, Party City, Grove Collaborative Face NYSE Delisting
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 28, 2022
It's not a death sentence, but all three companies face serious consequenc ...
- Amazon Thanks Consumers After Holidays
Marketing Daily, Todd Wasserman - Tuesday, December 27, 2022
The official line is "Thank you for letting us be part ...
- NYX Deepens Metaverse Commitment With Spring Launch
D2C Insider, Sarah Mahoney - Tuesday, December 27, 2022
As digitally led beauty brands expand their virtual shopping worlds, NYX offe ...
- Eye Doctors Take The 'Abby' Road To D2C Contacts
Marketing Daily, Les Luchter - Sunday, December 25, 2022
Eye-care providers give their patients a prescription for contacts and tell th ...
- 5 Marketing Trends That Will Define Health Media In 2023
MediaDailyNews, Andrea Palmer - Tuesday, December 27, 2022
Five trends are sure to be disruptors in 2023. One has t ...
- 'Dear Badass Santa': Bring Me Gifts... And Barley Milk
Marketing Daily, Les Luchter - Thursday, December 22, 2022
To enter sweepstakes, consumers identify an unwanted present they received, as we ...
- With Pop-Ups And Perks, David's Bridal Looks For Prom Dates
Marketing Daily, Sarah Mahoney - Wednesday, December 21, 2022
A new loyalty program offers kids the chance to earn a scholarsh ...
- PeaTos Snacks Will Promote Next 'Teenage Mutant Ninja Turtles' Release
Marketing Daily, Steve Ellwanger - Wednesday, December 21, 2022
Known for featuring odd characters on its packaging, pea-based snack food PeaT ...
- Powered By D2C, Nike Trounces Sales Expectations
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 21, 2022
The company says strong revenue gains around the globe show its dire ...
- EBay Beefs Up Authentication Offers, Debuts Trust Campaign
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The online seller wants buyers to know its "fake stuff" experts a ...
- D2C's Fast-Vanishing Cool Factor
D2C Insider, Sarah Mahoney - Monday, December 19, 2022
Just 13% of consumers now think D2C brands have a trendy aesthet ...
- From 'Aunt Flo' To 'Strawberry Week': How Many Ways Can You Say 'Menstruation'?
Marketing Daily, Les Luchter - Sunday, December 18, 2022
A global look at euphemisms for "that time of the month" appea ...
- Away's Global Glimpse Campaign Supports 'Generation Travel'
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2022
The D2C luggage brand is helping diverse high-school kids take their fir ...
- Brilliant Earth Expands Stores, Adds Joy To Jewelry
D2C Insider, Sarah Mahoney - Tuesday, December 13, 2022
Millennial and Gen Z lovebirds value the company's sustainability, design skills a ...
- Therapy Notebooks Aims To Lessen Mental Health Crisis
Marketing Daily, Les Luchter - Monday, December 12, 2022
Company's offering an "Access For All" promotion in which online buyers c ...
- Viewer Cannibalization: Young Media Feeding On Linear TV-Based Content In Other Places
TV Watch, Wayne Friedman - Tuesday, December 13, 2022
Where exactly are those cord-cutters going when they drop their cable/satellite/virtual ...
- Consumers Still Loving Lululemon, Driving Share Gains
Marketing Daily, Sarah Mahoney - Friday, December 9, 2022
With its biggest Black Friday ever, the fitness brand's affluent fans aren ...
- Google Ads Feature Actors From 'Sex Lives of College Girls'
Marketing Daily, Todd Wasserman - Sunday, December 11, 2022
The ads show Amrit Kaur and Pauline Chalamet, both partially in charac ...
- 5 Things Every D2C Brand Should Consider When Expanding Into Europe
Marketing Insider, Rebekah Brooks - Monday, December 12, 2022
For one, know your audience. Don't assume all European countries hold t ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
RTBlog, Joe Mandese - Monday, December 12, 2022
"To you from failing hands we throw the torch for you ...
- Why Zappos: Keeping It Fresh (And A Bit Weird) After All These Years
Brand Insider Podcast, Steve Smith - Friday, December 9, 2022
Zappos was D2C before D2C was cool. Shortly after its launch ...