- Eye Doctors Take The 'Abby' Road To D2C Contacts
Marketing Daily, Les Luchter - Sunday, December 25, 2022
Eye-care providers give their patients a prescription for contacts and tell th ...
- 5 Marketing Trends That Will Define Health Media In 2023
MediaDailyNews, Andrea Palmer - Tuesday, December 27, 2022
Five trends are sure to be disruptors in 2023. One has t ...
- 'Dear Badass Santa': Bring Me Gifts... And Barley Milk
Marketing Daily, Les Luchter - Thursday, December 22, 2022
To enter sweepstakes, consumers identify an unwanted present they received, as we ...
- With Pop-Ups And Perks, David's Bridal Looks For Prom Dates
Marketing Daily, Sarah Mahoney - Wednesday, December 21, 2022
A new loyalty program offers kids the chance to earn a scholarsh ...
- PeaTos Snacks Will Promote Next 'Teenage Mutant Ninja Turtles' Release
Marketing Daily, Steve Ellwanger - Wednesday, December 21, 2022
Known for featuring odd characters on its packaging, pea-based snack food PeaT ...
- Powered By D2C, Nike Trounces Sales Expectations
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 21, 2022
The company says strong revenue gains around the globe show its dire ...
- EBay Beefs Up Authentication Offers, Debuts Trust Campaign
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The online seller wants buyers to know its "fake stuff" experts a ...
- D2C's Fast-Vanishing Cool Factor
D2C Insider, Sarah Mahoney - Monday, December 19, 2022
Just 13% of consumers now think D2C brands have a trendy aesthet ...
- From 'Aunt Flo' To 'Strawberry Week': How Many Ways Can You Say 'Menstruation'?
Marketing Daily, Les Luchter - Sunday, December 18, 2022
A global look at euphemisms for "that time of the month" appea ...
- Away's Global Glimpse Campaign Supports 'Generation Travel'
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2022
The D2C luggage brand is helping diverse high-school kids take their fir ...
- Brilliant Earth Expands Stores, Adds Joy To Jewelry
D2C Insider, Sarah Mahoney - Tuesday, December 13, 2022
Millennial and Gen Z lovebirds value the company's sustainability, design skills a ...
- Therapy Notebooks Aims To Lessen Mental Health Crisis
Marketing Daily, Les Luchter - Monday, December 12, 2022
Company's offering an "Access For All" promotion in which online buyers c ...
- Viewer Cannibalization: Young Media Feeding On Linear TV-Based Content In Other Places
TV Watch, Wayne Friedman - Tuesday, December 13, 2022
Where exactly are those cord-cutters going when they drop their cable/satellite/virtual ...
- Consumers Still Loving Lululemon, Driving Share Gains
Marketing Daily, Sarah Mahoney - Friday, December 9, 2022
With its biggest Black Friday ever, the fitness brand's affluent fans aren ...
- Google Ads Feature Actors From 'Sex Lives of College Girls'
Marketing Daily, Todd Wasserman - Sunday, December 11, 2022
The ads show Amrit Kaur and Pauline Chalamet, both partially in charac ...
- 5 Things Every D2C Brand Should Consider When Expanding Into Europe
Marketing Insider, Rebekah Brooks - Monday, December 12, 2022
For one, know your audience. Don't assume all European countries hold t ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
RTBlog, Joe Mandese - Monday, December 12, 2022
"To you from failing hands we throw the torch for you ...
- Why Zappos: Keeping It Fresh (And A Bit Weird) After All These Years
Brand Insider Podcast, Steve Smith - Friday, December 9, 2022
Zappos was D2C before D2C was cool. Shortly after its launch ...
- As Sales Tumble, Stitch Fix Slashes Ad Spending
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
With a massive reduction in marketing expenditures, the D2C brand hopes ...
- Paramount's Bakish: Scatter Weaker Than Expected, D2C 'Decelerates'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
"We do now see the fourth quarter coming in a bit bel ...
- D2C Wine Platform Winc In Talks With Bidder Following Bankruptcy Filing
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 5, 2022
Santa Monica-based Winc said it would continue to operate while pursuing ...
- Why Visible by Verizon's CMO Never Just Phones It In
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 8, 2022
"It's good...to continually reassess what you're doing in your life, and ...
- Why Adore Me Keeps Investing In Livestream Commerce
D2C Insider, Sarah Mahoney - Monday, December 5, 2022
The inclusive lingerie brand says this new channel has plenty of potent ...
- How An Economic Slowdown Affects Pricing Strategy
Marketing Insider, Darwin Liu - Thursday, December 1, 2022
Here's how ecommerce brands can increase profits during a recession with t ...
- Disney's New Direction Under Iger: A Dramatic Change Of Course Ahead?
TV Watch, Wayne Friedman - Thursday, December 1, 2022
Should Walt Disney spin off its "General Entertainment" business -- ABC, non-ESPN/Disn ...
- TikTok Becomes Most Popular Social Channel For Influencer Marketing
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
In the analysis of brand-advertiser paid collaborations, Instagram was second with 39 ...
- Allbirds Bets On Boston In Stepped-Up Store Expansion
D2C Insider, Sarah Mahoney - Monday, November 28, 2022
Synergy between its own stores, digital sales and third-party retailers are drivi ...
- Love Your Melon Builds Beanies At Nordstrom
D2C Insider, Sarah Mahoney - Monday, November 21, 2022
In its latest customer-experience move, the hat brand brings its pompoms a ...
- Money-Losing Premium Streamers Will Look To Bundle With Others: Malone
Television News Daily, Wayne Friedman - Friday, November 18, 2022
High streaming programming costs and possible subscriber declines will force some unprofitab ...
- Shocking Disney Reversal: Iger Returns, Chapek Ousted
Television News Daily, Wayne Friedman - Sunday, November 20, 2022
In a dramatic industry move, Disney has ousted Bob Chapek as C ...