- As Sales Tumble, Stitch Fix Slashes Ad Spending
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
With a massive reduction in marketing expenditures, the D2C brand hopes ...
- Paramount's Bakish: Scatter Weaker Than Expected, D2C 'Decelerates'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
"We do now see the fourth quarter coming in a bit bel ...
- D2C Wine Platform Winc In Talks With Bidder Following Bankruptcy Filing
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 5, 2022
Santa Monica-based Winc said it would continue to operate while pursuing ...
- Why Visible by Verizon's CMO Never Just Phones It In
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 8, 2022
"It's good...to continually reassess what you're doing in your life, and ...
- Why Adore Me Keeps Investing In Livestream Commerce
D2C Insider, Sarah Mahoney - Monday, December 5, 2022
The inclusive lingerie brand says this new channel has plenty of potent ...
- How An Economic Slowdown Affects Pricing Strategy
Marketing Insider, Darwin Liu - Thursday, December 1, 2022
Here's how ecommerce brands can increase profits during a recession with t ...
- Disney's New Direction Under Iger: A Dramatic Change Of Course Ahead?
TV Watch, Wayne Friedman - Thursday, December 1, 2022
Should Walt Disney spin off its "General Entertainment" business -- ABC, non-ESPN/Disn ...
- TikTok Becomes Most Popular Social Channel For Influencer Marketing
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
In the analysis of brand-advertiser paid collaborations, Instagram was second with 39 ...
- Allbirds Bets On Boston In Stepped-Up Store Expansion
D2C Insider, Sarah Mahoney - Monday, November 28, 2022
Synergy between its own stores, digital sales and third-party retailers are drivi ...
- Love Your Melon Builds Beanies At Nordstrom
D2C Insider, Sarah Mahoney - Monday, November 21, 2022
In its latest customer-experience move, the hat brand brings its pompoms a ...
- Money-Losing Premium Streamers Will Look To Bundle With Others: Malone
Television News Daily, Wayne Friedman - Friday, November 18, 2022
High streaming programming costs and possible subscriber declines will force some unprofitab ...
- Shocking Disney Reversal: Iger Returns, Chapek Ousted
Television News Daily, Wayne Friedman - Sunday, November 20, 2022
In a dramatic industry move, Disney has ousted Bob Chapek as C ...
- Paramount's Chopra: Ad Market Weak, But Not Worse Than During Pandemic
Television News Daily, Wayne Friedman - Wednesday, November 16, 2022
"There are some who have suggested that the current environment is wor ...
- With Sales Strong, ThredUp Debuts Fran Drescher Holiday Collection
Marketing Daily, Sarah Mahoney - Tuesday, November 15, 2022
The new collection features 1,000 one-of-a-kind creations, priced from $10 to $ ...
- JCPenney, Urban Hydration In Beauty Push For Whitney Houston
Retail Insider, Sarah Mahoney - Wednesday, November 16, 2022
The retailer celebrates the legendary singer by collaborating with the "I Wan ...
- Bark's New Ad Speaks Directly To Your Dog
D2C Insider, Sarah Mahoney - Monday, November 14, 2022
The musical Dog-mas ad plays squeakers, snack bags and doorbells to g ...
- Disney Starts Hiring Freeze, Job Cuts Following Weak Earnings
Television News Daily, Wayne Friedman - Friday, November 11, 2022
Chapek sent a memo Friday saying the company is establishing a co ...
- Lifecycle of a Product - Lifecycle of Research
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Digital native brands are famously data-driven. But when it comes to developi ...
- Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As Grove Collaborative moved from a pure play D2C into broader reta ...
- Dr. Squatch Expands Into Lotion, Extends Retail Footprint
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2022
The D2C company is betting it can get men to pay bett ...
- Disney In The Dumps: How Many More Losses Can Its D2C Biz Endure?
TV Watch, Wayne Friedman - Thursday, November 10, 2022
Walt Disney just revealed the possibility of a more difficult near-term futu ...
- Blue Apron Cuts Marketing Spend As Customers, Orders Decline
Marketing Daily, Steve Ellwanger - Tuesday, November 8, 2022
As revenue declined by nearly 12% in Q3, Blue Apron decided ...
- Michelle Gass Leaves Kohl's, Heads To Levi Strauss
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 8, 2022
She is expected to succeed current CEO Chip Bergh in the ne ...
- Disney Earnings: More D2C Losses, Streaming Subscribers Rise
Television News Daily, Wayne Friedman - Tuesday, November 8, 2022
Disney posted $20.2 billion in latest quarter revenue, missing analyst market projectio ...
- Nosy Holiday Questions? Try HelloFresh's Pass Master
D2C Insider, Sarah Mahoney - Monday, November 7, 2022
The meal kit company is auctioning off a Lazy Susan-like device th ...
- Despite Losses, Some Say Peloton's 'Ship Is Turning'
Marketing Daily, Sarah Mahoney - Friday, November 4, 2022
The company is still losing money and customers. But observers see progre ...
- Sourced Craft Cocktails: Serving 'Chief Entertainment Officer' At Home And Work
CPG Insider, Steve Ellwanger - Friday, November 4, 2022
What do you get when you mix B2B, D2C and alcohol? "Sampli ...
- 'Some Laws Are Stupid,' So LegalShield Offers Help
Marketing Daily, Les Luchter - Thursday, November 3, 2022
"In Washington, it's illegal to harass a Sasquatch," says one spot. "So ...
- Wayfair Losing Sales, With Customer Count Down 23%
Marketing Daily, Sarah Mahoney - Thursday, November 3, 2022
The ecommerce company is planning massive cuts to combat losses. ...
- Paramount Global Q3: Advertising Down 2%, D2C Subs Add 4.6M, Revenues Up 38%
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
Paramount's TV media unit saw advertising decline 3% in Q3, despite stro ...