- Paramount's Chopra: Ad Market Weak, But Not Worse Than During Pandemic
Television News Daily, Wayne Friedman - Wednesday, November 16, 2022
"There are some who have suggested that the current environment is wor ...
- With Sales Strong, ThredUp Debuts Fran Drescher Holiday Collection
Marketing Daily, Sarah Mahoney - Tuesday, November 15, 2022
The new collection features 1,000 one-of-a-kind creations, priced from $10 to $ ...
- JCPenney, Urban Hydration In Beauty Push For Whitney Houston
Retail Insider, Sarah Mahoney - Wednesday, November 16, 2022
The retailer celebrates the legendary singer by collaborating with the "I Wan ...
- Bark's New Ad Speaks Directly To Your Dog
D2C Insider, Sarah Mahoney - Monday, November 14, 2022
The musical Dog-mas ad plays squeakers, snack bags and doorbells to g ...
- Disney Starts Hiring Freeze, Job Cuts Following Weak Earnings
Television News Daily, Wayne Friedman - Friday, November 11, 2022
Chapek sent a memo Friday saying the company is establishing a co ...
- Lifecycle of a Product - Lifecycle of Research
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Digital native brands are famously data-driven. But when it comes to developi ...
- Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As Grove Collaborative moved from a pure play D2C into broader reta ...
- Dr. Squatch Expands Into Lotion, Extends Retail Footprint
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2022
The D2C company is betting it can get men to pay bett ...
- Disney In The Dumps: How Many More Losses Can Its D2C Biz Endure?
TV Watch, Wayne Friedman - Thursday, November 10, 2022
Walt Disney just revealed the possibility of a more difficult near-term futu ...
- Blue Apron Cuts Marketing Spend As Customers, Orders Decline
Marketing Daily, Steve Ellwanger - Tuesday, November 8, 2022
As revenue declined by nearly 12% in Q3, Blue Apron decided ...
- Michelle Gass Leaves Kohl's, Heads To Levi Strauss
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 8, 2022
She is expected to succeed current CEO Chip Bergh in the ne ...
- Disney Earnings: More D2C Losses, Streaming Subscribers Rise
Television News Daily, Wayne Friedman - Tuesday, November 8, 2022
Disney posted $20.2 billion in latest quarter revenue, missing analyst market projectio ...
- Nosy Holiday Questions? Try HelloFresh's Pass Master
D2C Insider, Sarah Mahoney - Monday, November 7, 2022
The meal kit company is auctioning off a Lazy Susan-like device th ...
- Despite Losses, Some Say Peloton's 'Ship Is Turning'
Marketing Daily, Sarah Mahoney - Friday, November 4, 2022
The company is still losing money and customers. But observers see progre ...
- Sourced Craft Cocktails: Serving 'Chief Entertainment Officer' At Home And Work
CPG Insider, Steve Ellwanger - Friday, November 4, 2022
What do you get when you mix B2B, D2C and alcohol? "Sampli ...
- 'Some Laws Are Stupid,' So LegalShield Offers Help
Marketing Daily, Les Luchter - Thursday, November 3, 2022
"In Washington, it's illegal to harass a Sasquatch," says one spot. "So ...
- Wayfair Losing Sales, With Customer Count Down 23%
Marketing Daily, Sarah Mahoney - Thursday, November 3, 2022
The ecommerce company is planning massive cuts to combat losses. ...
- Paramount Global Q3: Advertising Down 2%, D2C Subs Add 4.6M, Revenues Up 38%
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
Paramount's TV media unit saw advertising decline 3% in Q3, despite stro ...
- Selling Self-Expression: EyeBuyDirect Sees Beyond Discount Identity
Brand Insider Podcast, Steve Smith - Friday, November 4, 2022
Me-too brands have cluttered and confused the DTC eyewear marketplace in rece ...
- Beardbrand's $10,000 Content Reset
D2C Insider, Sarah Mahoney - Monday, October 31, 2022
A retreat for select influencers is helping this men's grooming company ada ...
- After Data Breaches, FTC Proposes Restrictions On Alcohol-Platform Drizly And Its CEO
Marketing Daily, Steve Ellwanger - Wednesday, October 26, 2022
FTC would restrict personal information Drizly can retain about its customers, a ...
- How Strong Is Consumer Trust in Your Brand? Q&A With Jebbit's Taylor Donnell
MediaDailyNews, Charlene Weisler - Wednesday, October 26, 2022
While legacy brands may have the advantage of brand recognition, many D ...
- Mattress Firm Contest Seeks America's 'Worst Snorers'
Marketing Daily, Les Luchter - Tuesday, October 25, 2022
TikTokkers who post videos of snoring "mattress companions" receive mattress discounts, whi ...
- Purple Taps New CMO
Marketing Daily, Sarah Mahoney - Monday, October 24, 2022
Keira Krausz joins the struggling mattress company from Health Plan One. ...
- Taylor Swift's Casket Scene Boosts Titan's Brand
D2C Insider, Sarah Mahoney - Monday, October 24, 2022
Titan Casket gets an unexpected star turn in the pop star's late ...
- From Enchanted Forests To Disco Balls, Etsy Forecasts A Decidedly Different Gifting Season
Marketing Daily, Sarah Mahoney - Thursday, October 20, 2022
People will buy fewer gifts this year, which makes them mean mor ...
- Quest Launches Push For D2C Tests With Major Campaign
Pharma & Health Insider, Les Luchter - Thursday, October 20, 2022
"What we endeavor to become is a consumer lifestyle brand," said Ry ...
- With 'Brand Revolution,' Victoria's Secret Battles D2C Bra Blitz
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 18, 2022
The retailer says its new brand image -- diverse and inclusive ...
- BK Beauty: YouTube's Influencer Evolution
D2C Insider, Sarah Mahoney - Monday, October 17, 2022
How this D2C brand is keeping up with people's changing video preferen ...
- Fighting Censorship, Natalist's Brand Campaign Insists Pregnancy Is Awe-Inspiring
Marketing Daily, Sarah Mahoney - Wednesday, October 12, 2022
With "Always in Awe," the fertility brand wants to honor the compl ...