- Selling Self-Expression: EyeBuyDirect Sees Beyond Discount Identity
Brand Insider Podcast, Steve Smith - Friday, November 4, 2022
Me-too brands have cluttered and confused the DTC eyewear marketplace in rece ...
- Beardbrand's $10,000 Content Reset
D2C Insider, Sarah Mahoney - Monday, October 31, 2022
A retreat for select influencers is helping this men's grooming company ada ...
- After Data Breaches, FTC Proposes Restrictions On Alcohol-Platform Drizly And Its CEO
Marketing Daily, Steve Ellwanger - Wednesday, October 26, 2022
FTC would restrict personal information Drizly can retain about its customers, a ...
- How Strong Is Consumer Trust in Your Brand? Q&A With Jebbit's Taylor Donnell
MediaDailyNews, Charlene Weisler - Wednesday, October 26, 2022
While legacy brands may have the advantage of brand recognition, many D ...
- Mattress Firm Contest Seeks America's 'Worst Snorers'
Marketing Daily, Les Luchter - Tuesday, October 25, 2022
TikTokkers who post videos of snoring "mattress companions" receive mattress discounts, whi ...
- Purple Taps New CMO
Marketing Daily, Sarah Mahoney - Monday, October 24, 2022
Keira Krausz joins the struggling mattress company from Health Plan One. ...
- Taylor Swift's Casket Scene Boosts Titan's Brand
D2C Insider, Sarah Mahoney - Monday, October 24, 2022
Titan Casket gets an unexpected star turn in the pop star's late ...
- From Enchanted Forests To Disco Balls, Etsy Forecasts A Decidedly Different Gifting Season
Marketing Daily, Sarah Mahoney - Thursday, October 20, 2022
People will buy fewer gifts this year, which makes them mean mor ...
- Quest Launches Push For D2C Tests With Major Campaign
Pharma & Health Insider, Les Luchter - Thursday, October 20, 2022
"What we endeavor to become is a consumer lifestyle brand," said Ry ...
- With 'Brand Revolution,' Victoria's Secret Battles D2C Bra Blitz
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 18, 2022
The retailer says its new brand image -- diverse and inclusive ...
- BK Beauty: YouTube's Influencer Evolution
D2C Insider, Sarah Mahoney - Monday, October 17, 2022
How this D2C brand is keeping up with people's changing video preferen ...
- Fighting Censorship, Natalist's Brand Campaign Insists Pregnancy Is Awe-Inspiring
Marketing Daily, Sarah Mahoney - Wednesday, October 12, 2022
With "Always in Awe," the fertility brand wants to honor the compl ...
- Shutterfly Taps Kris Jenner For 'Performance Storytelling'
Marketing Daily, Sarah Mahoney - Thursday, October 13, 2022
The new holiday campaign combines celebrity, personalization, brand awareness and performance metr ...
- Seeking Profitability, Blue Apron Offers Non-Subscription Meal Delivery On Amazon
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, October 12, 2022
The money-losing company said on Monday that the move is designed ...
- IAB: Why Original Content Creation Is Outpacing TV Production Investment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Key themes in the study include ecommerce growth, privacy policies, the creat ...
- Grove: 'How We Built Our Internal Agency'
Marketing Daily, Sarah Mahoney - Monday, October 10, 2022
Samantha Howe explains how moving from D2C to retail required a n ...
- Revivv Themes Ad Around Relatability Of Hair Loss
Marketing Daily, Les Luchter - Monday, October 10, 2022
"The message is that it's OK to talk about hair loss, a ...
- MeUndies: How Research Fuels Newness
D2C Insider, Sarah Mahoney - Monday, October 10, 2022
A disciplined four-step process guides this brand's light-hearted and playful launches. ...
- Tinder: Get A Date, Learn To Vote
Marketing Daily, Sarah Mahoney - Friday, October 7, 2022
The popular dating app has new tools to help Gen Z naviga ...
- Allbirds Sashays Into REI
Marketing Daily, Sarah Mahoney - Wednesday, October 5, 2022
Even as it expands its store network, the eco-friendly brand is steppi ...
- SimpliSafe Rebrands, Ditching 'Robbert' For Performance Focus
D2C Insider, Sarah Mahoney - Monday, October 3, 2022
The home security company is rebranding, touting its advanced security features mo ...
- Too Many Shoes: Nike Takes A Hit On Inventory Woes
Marketing Daily, Sarah Mahoney - Friday, September 30, 2022
Nike says supply-chain snarls have created a short-term glut, spurring it ...
- Lululemon Moves Into Peloton Territory
Marketing Daily, Sarah Mahoney - Sunday, October 2, 2022
Lululemon's new digital membership hinges on Mirror, its connected-fitness offer. ...
- With New D2C Platform, Kevin's Natural Foods Seeks 'Chief Health Hacker'
Marketing Daily, Steve Ellwanger - Thursday, September 29, 2022
In one spot, company co-founder mingles with woman whose health hack ...
- Can Its New Partnership With Dick's Fix Peloton?
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 29, 2022
Even as it shuts down its own stores, the struggling D2C bra ...
- Eleven Revisions Later, Planetoids Align
MediaPost Weekend, Joe Mandese - Thursday, September 29, 2022
While 2022 and 2023 may not experience the kind of "planetary realignmen ...
- Hims: Americans Want Different Kinds Of Sex
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2022
It's not really that people want more sex. (OK, some do.) Wh ...
- Therabody Massages Capital Potential With $165M, New Products
Marketing Daily, Les Luchter - Tuesday, September 27, 2022
Maker of Theragun massage therapy device launches eight products that expand t ...
- Columbia Sportswear CMO: Three Steps To A Future-Proof Brand
Marketing Daily, Sarah Mahoney - Tuesday, September 27, 2022
Look for more emotional connections, community and richer digital experiences as t ...
- Eloquii Says 'I Do' To Plus-Size Bridal
D2C Insider, Sarah Mahoney - Monday, September 26, 2022
The popular fashion brand is angling for a slice of the fast-growi ...