- Shutterfly Taps Kris Jenner For 'Performance Storytelling'
Marketing Daily, Sarah Mahoney - Thursday, October 13, 2022
The new holiday campaign combines celebrity, personalization, brand awareness and performance metr ...
- Seeking Profitability, Blue Apron Offers Non-Subscription Meal Delivery On Amazon
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, October 12, 2022
The money-losing company said on Monday that the move is designed ...
- IAB: Why Original Content Creation Is Outpacing TV Production Investment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Key themes in the study include ecommerce growth, privacy policies, the creat ...
- Grove: 'How We Built Our Internal Agency'
Marketing Daily, Sarah Mahoney - Monday, October 10, 2022
Samantha Howe explains how moving from D2C to retail required a n ...
- Revivv Themes Ad Around Relatability Of Hair Loss
Marketing Daily, Les Luchter - Monday, October 10, 2022
"The message is that it's OK to talk about hair loss, a ...
- MeUndies: How Research Fuels Newness
D2C Insider, Sarah Mahoney - Monday, October 10, 2022
A disciplined four-step process guides this brand's light-hearted and playful launches. ...
- Tinder: Get A Date, Learn To Vote
Marketing Daily, Sarah Mahoney - Friday, October 7, 2022
The popular dating app has new tools to help Gen Z naviga ...
- Allbirds Sashays Into REI
Marketing Daily, Sarah Mahoney - Wednesday, October 5, 2022
Even as it expands its store network, the eco-friendly brand is steppi ...
- SimpliSafe Rebrands, Ditching 'Robbert' For Performance Focus
D2C Insider, Sarah Mahoney - Monday, October 3, 2022
The home security company is rebranding, touting its advanced security features mo ...
- Too Many Shoes: Nike Takes A Hit On Inventory Woes
Marketing Daily, Sarah Mahoney - Friday, September 30, 2022
Nike says supply-chain snarls have created a short-term glut, spurring it ...
- Lululemon Moves Into Peloton Territory
Marketing Daily, Sarah Mahoney - Sunday, October 2, 2022
Lululemon's new digital membership hinges on Mirror, its connected-fitness offer. ...
- With New D2C Platform, Kevin's Natural Foods Seeks 'Chief Health Hacker'
Marketing Daily, Steve Ellwanger - Thursday, September 29, 2022
In one spot, company co-founder mingles with woman whose health hack ...
- Can Its New Partnership With Dick's Fix Peloton?
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 29, 2022
Even as it shuts down its own stores, the struggling D2C bra ...
- Eleven Revisions Later, Planetoids Align
MediaPost Weekend, Joe Mandese - Thursday, September 29, 2022
While 2022 and 2023 may not experience the kind of "planetary realignmen ...
- Hims: Americans Want Different Kinds Of Sex
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2022
It's not really that people want more sex. (OK, some do.) Wh ...
- Therabody Massages Capital Potential With $165M, New Products
Marketing Daily, Les Luchter - Tuesday, September 27, 2022
Maker of Theragun massage therapy device launches eight products that expand t ...
- Columbia Sportswear CMO: Three Steps To A Future-Proof Brand
Marketing Daily, Sarah Mahoney - Tuesday, September 27, 2022
Look for more emotional connections, community and richer digital experiences as t ...
- Eloquii Says 'I Do' To Plus-Size Bridal
D2C Insider, Sarah Mahoney - Monday, September 26, 2022
The popular fashion brand is angling for a slice of the fast-growi ...
- In Between Two Business Models, Stitch Fix Hopes New Campaign Can Help
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2022
Its first multinational brand effort aims to show off its fashionable flexibil ...
- Live Tastings Help Drive D2C Growth At Vintage Wine Estates
Marketing Daily, Steve Ellwanger - Monday, September 19, 2022
The company is working on "a complete repositioning and a whole n ...
- Nutrafol Wants Women Talking About Thinning Hair
D2C Insider, Sarah Mahoney - Monday, September 19, 2022
The supplement brand launches its first campaign since joining the Unilever f ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Brands with in-house teams are 82% more likely to use AR th ...
- Quest Talks D2C, Retailers; Labcorp Talks Hospitals
Marketing Daily, Les Luchter - Wednesday, September 14, 2022
Quest Diagnostics will relaunch its growing direct-to-consumer platform during the next f ...
- Dr. Squatch Keeps Justin Herbert's End Zone Fresh
D2C Insider, Sarah Mahoney - Saturday, September 10, 2022
The fast-growing natural soap company details its growth-and NFL-ambitions. ...
- Shapermint Moves Into Nordstrom, Belk
Marketing Daily, Sarah Mahoney - Friday, September 9, 2022
The D2C company is making its first move into physical retail, ju ...
- Nick Kroll Tries On '70s Camp For New Bonobos Ads
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2022
The comedian is pretty sure you want to get into his pa ...
- Eyebuydirect Rebrands, Focuses On Individuality
D2C Insider, Sarah Mahoney - Tuesday, September 6, 2022
The CEO of this fast-growing company explains how a reframed purpose c ...
- Non-Fungible Whisky: Johnnie Walker Releases NFT You Can Drink
MediaDailyNews, Colin Kirkland - Friday, September 2, 2022
The NFTs are stand-ins for an opportunity to buy future limited editio ...
- Paw Prints: Chewy Results Reflect Lower Discretionary Spend
Marketing Daily, Steve Ellwanger - Wednesday, August 31, 2022
Still, quarterly sales rose 13% to $2.43 billion in the period end ...
- Welly Launches Remedies In Target
Marketing Daily, Sarah Mahoney - Monday, August 29, 2022
The co-founder of Method home cleaning products and Olly vitamins explains h ...