- In Between Two Business Models, Stitch Fix Hopes New Campaign Can Help
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2022
Its first multinational brand effort aims to show off its fashionable flexibil ...
- Live Tastings Help Drive D2C Growth At Vintage Wine Estates
Marketing Daily, Steve Ellwanger - Monday, September 19, 2022
The company is working on "a complete repositioning and a whole n ...
- Nutrafol Wants Women Talking About Thinning Hair
D2C Insider, Sarah Mahoney - Monday, September 19, 2022
The supplement brand launches its first campaign since joining the Unilever f ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Brands with in-house teams are 82% more likely to use AR th ...
- Quest Talks D2C, Retailers; Labcorp Talks Hospitals
Marketing Daily, Les Luchter - Wednesday, September 14, 2022
Quest Diagnostics will relaunch its growing direct-to-consumer platform during the next f ...
- Dr. Squatch Keeps Justin Herbert's End Zone Fresh
D2C Insider, Sarah Mahoney - Saturday, September 10, 2022
The fast-growing natural soap company details its growth-and NFL-ambitions. ...
- Shapermint Moves Into Nordstrom, Belk
Marketing Daily, Sarah Mahoney - Friday, September 9, 2022
The D2C company is making its first move into physical retail, ju ...
- Nick Kroll Tries On '70s Camp For New Bonobos Ads
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2022
The comedian is pretty sure you want to get into his pa ...
- Eyebuydirect Rebrands, Focuses On Individuality
D2C Insider, Sarah Mahoney - Tuesday, September 6, 2022
The CEO of this fast-growing company explains how a reframed purpose c ...
- Non-Fungible Whisky: Johnnie Walker Releases NFT You Can Drink
MediaDailyNews, Colin Kirkland - Friday, September 2, 2022
The NFTs are stand-ins for an opportunity to buy future limited editio ...
- Paw Prints: Chewy Results Reflect Lower Discretionary Spend
Marketing Daily, Steve Ellwanger - Wednesday, August 31, 2022
Still, quarterly sales rose 13% to $2.43 billion in the period end ...
- Welly Launches Remedies In Target
Marketing Daily, Sarah Mahoney - Monday, August 29, 2022
The co-founder of Method home cleaning products and Olly vitamins explains h ...
- Why Adore Me Keeps Investing In Livestream Commerce
D2C Insider, Sarah Mahoney - Monday, August 29, 2022
The inclusive lingerie brand says this new channel has plenty of potent ...
- As Losses Top $1.2 Billion, Peloton Turns To Amazon For Help
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2022
As losses keep piling up, the struggling company says it will beg ...
- BrightEdge Data Identifies Search And Optimization Patterns For Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
As brands grab real estate and keyword rankings in organic search, BrightEd ...
- 4th Ave. Market's Value Exchange Is About Empowerment, Not Just Transaction
Brand Insider Podcast, Steve Smith - Friday, August 26, 2022
Community has become such a throwaway phrase, and just another check b ...
- Insecure Plant Parent? Costa Farms Has You Covered
D2C Insider, Sarah Mahoney - Monday, August 22, 2022
An intensified content strategy and rebranding is helping this 61-year-old company recru ...
- Frenemy Action: Google News To Help Local Broadcasters Master First-Party Data, D2C
Digital News Daily, Karlene Lukovitz - Monday, August 22, 2022
NAB has accused Google of unfair practices in advertising, but its membe ...
- Google Dedicates $15M To Digital, Print Ad Campaign To Run With Local News Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 16, 2022
Google launched a digital and print ad campaign Tuesday to run wi ...
- Good News? Peloton, Warby Parker And Allbirds Slash Jobs
D2C Insider, Sarah Mahoney - Monday, August 15, 2022
Leading D2C names are cutting jobs and marketing budgets in search ...
- Any Other Ad Categories For Streaming TV Platforms? Retailers.. Autos.. Pharma?
TV Watch, Wayne Friedman - Friday, August 12, 2022
The focus comes down to the most important business idea for conte ...
- Arcana Creative Agency Creates Vitabots, Kids' Vitamin Brand
Marketing Daily, Les Luchter - Wednesday, August 10, 2022
Vitabots, a "team of super robots," help market the brand, which pla ...
- Disney Raises Streaming Prices, Disney+ Ad Option To Start Dec. 8
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
The ad-supported streaming option will start Dec. 8 and be priced ...
- Wisp Becomes Largest Telehealth Brand To Offer Medical Abortions
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
The CMO of Wisp, a leading women's telehealth brand, explains the rollo ...
- Delicious Data: Bark Debuts Breed-Specific Chow
D2C Insider, Sarah Mahoney - Monday, August 8, 2022
Based on almost a decade of data, Bark is cooking up mea ...
- New Retail Ranking: Malls Are Back, Led By Discounters
Marketing Daily, Sarah Mahoney - Thursday, August 4, 2022
Zara, Burlington, TJMaxx and Ross Stores are among the hottest names ...
- In Changed Dating Game, Match Hopes To Re-Spark Tinder With A New CMO
Marketing Daily, Sarah Mahoney - Wednesday, August 3, 2022
Match Group moves Melissa Hobley to Tinder CMO, looking to increase grow ...
- As Pure D2Cs Wither, Glossier Heads To Sephora
D2C Insider, Sarah Mahoney - Monday, August 1, 2022
Glossier, D2C's beauty dominatrix, is entering Sephora for its first retail partnersh ...
- SoulCycle Wants You To Scrap Your Peloton
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2022
SoulCycle wants to coax home exercisers back to the studio. It's givi ...
- Impressive Gains At Amazon Mask Slowing Customer Demand
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2022
Amazon's ad business jumped 18% to $8.7 billion, but its core ecommer ...