- Why Adore Me Keeps Investing In Livestream Commerce
D2C Insider, Sarah Mahoney - Monday, August 29, 2022
The inclusive lingerie brand says this new channel has plenty of potent ...
- As Losses Top $1.2 Billion, Peloton Turns To Amazon For Help
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2022
As losses keep piling up, the struggling company says it will beg ...
- BrightEdge Data Identifies Search And Optimization Patterns For Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
As brands grab real estate and keyword rankings in organic search, BrightEd ...
- 4th Ave. Market's Value Exchange Is About Empowerment, Not Just Transaction
Brand Insider Podcast, Steve Smith - Friday, August 26, 2022
Community has become such a throwaway phrase, and just another check b ...
- Insecure Plant Parent? Costa Farms Has You Covered
D2C Insider, Sarah Mahoney - Monday, August 22, 2022
An intensified content strategy and rebranding is helping this 61-year-old company recru ...
- Frenemy Action: Google News To Help Local Broadcasters Master First-Party Data, D2C
Digital News Daily, Karlene Lukovitz - Monday, August 22, 2022
NAB has accused Google of unfair practices in advertising, but its membe ...
- Google Dedicates $15M To Digital, Print Ad Campaign To Run With Local News Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 16, 2022
Google launched a digital and print ad campaign Tuesday to run wi ...
- Good News? Peloton, Warby Parker And Allbirds Slash Jobs
D2C Insider, Sarah Mahoney - Monday, August 15, 2022
Leading D2C names are cutting jobs and marketing budgets in search ...
- Any Other Ad Categories For Streaming TV Platforms? Retailers.. Autos.. Pharma?
TV Watch, Wayne Friedman - Friday, August 12, 2022
The focus comes down to the most important business idea for conte ...
- Arcana Creative Agency Creates Vitabots, Kids' Vitamin Brand
Marketing Daily, Les Luchter - Wednesday, August 10, 2022
Vitabots, a "team of super robots," help market the brand, which pla ...
- Disney Raises Streaming Prices, Disney+ Ad Option To Start Dec. 8
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
The ad-supported streaming option will start Dec. 8 and be priced ...
- Wisp Becomes Largest Telehealth Brand To Offer Medical Abortions
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
The CMO of Wisp, a leading women's telehealth brand, explains the rollo ...
- Delicious Data: Bark Debuts Breed-Specific Chow
D2C Insider, Sarah Mahoney - Monday, August 8, 2022
Based on almost a decade of data, Bark is cooking up mea ...
- New Retail Ranking: Malls Are Back, Led By Discounters
Marketing Daily, Sarah Mahoney - Thursday, August 4, 2022
Zara, Burlington, TJMaxx and Ross Stores are among the hottest names ...
- In Changed Dating Game, Match Hopes To Re-Spark Tinder With A New CMO
Marketing Daily, Sarah Mahoney - Wednesday, August 3, 2022
Match Group moves Melissa Hobley to Tinder CMO, looking to increase grow ...
- As Pure D2Cs Wither, Glossier Heads To Sephora
D2C Insider, Sarah Mahoney - Monday, August 1, 2022
Glossier, D2C's beauty dominatrix, is entering Sephora for its first retail partnersh ...
- SoulCycle Wants You To Scrap Your Peloton
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2022
SoulCycle wants to coax home exercisers back to the studio. It's givi ...
- Impressive Gains At Amazon Mask Slowing Customer Demand
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2022
Amazon's ad business jumped 18% to $8.7 billion, but its core ecommer ...
- Naked Wines Blames 'Middleman' For High Retail Prices
Marketing Daily, Steve Ellwanger - Wednesday, July 27, 2022
As seen in the first major national campaign from D2C brand Nak ...
- Rules For Armpit Hair? Nope, Says Razor Brand Billie
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2022
Billie, the women's razor brand, is taking its "Don't shave unless y ...
- Duolingo, HBO Max Introduce Lessons In High Valyrian
D2C Insider, Sarah Mahoney - Monday, July 25, 2022
With the debut of "House of the Dragon" just weeks away, Duolin ...
- New Demi Moore Line Helps Andie Swimwear Sharpen Its Focus
D2C Insider, Sarah Mahoney - Monday, July 18, 2022
Moore, an early investor in the brand, starred in ads for t ...
- What Community-Owned Models Will Look Like, How Your Business Can Prepare
MediaDailyNews, Barry Lowenthal - Friday, July 15, 2022
If you're looking for an example, companies like Bored Ape Yacht Clu ...
- Amid Prime Day Buzz, Amazon Launches Comic BTS Ads
Marketing Daily, Sarah Mahoney - Thursday, July 14, 2022
"I know kids are expensive as *@#$," says actress Kathryn Hahn. " ...
- Zulily Turns Inflation Into A Discount Code
Marketing Daily, Sarah Mahoney - Friday, July 8, 2022
The Seattle-based ecommerce company is turning the current scary-high inflation rate in ...
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
MediaDailyNews, Joe Mandese - Friday, July 8, 2022
"Ad budget cuts are being led by former emerging categories that ha ...
- SCOTUS Sets Off D2C Marketing Scramble In Massive Birth Control Biz
D2C Insider, Sarah Mahoney - Tuesday, July 5, 2022
Stix, Prjkt Ruby and Favor are among companies going on offense wi ...
- Away Tries To Bag A Different Kind Of Tourist
D2C Insider, Sarah Mahoney - Monday, June 27, 2022
Away targets the traveler aiming to reconnect with nature with its F ...
- What Would Make D2C Marketers Spend More On CTV?
Advanced TV Insider, Karlene Lukovitz - Friday, June 24, 2022
D2C marketers report planned spend on CTV averaging 10% of media budget ...
- Levi's Beyond Yoga Opens First Store
Marketing Daily, Sarah Mahoney - Wednesday, June 22, 2022
The athleisure brand, scooped up by Levi Strauss & Co. last yea ...