Commentary

Why Visible by Verizon's CMO Never Just Phones It In


Behind the Scenes with Cheryl Gresham

Visible by Verizon's Cheryl Gresham talks about her marketing roots, staying curious, and the need for more social media guidelines.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“It’s good…to continually reassess what you're doing in your life, and is it working? Is it not working? And what could change?” Cheryl Gresham thrives on learning and challenging herself to try new things, both personally and professionally. Probably why she’s drawn to disruptor brands like Visible by Verizon. As the digital wireless provider's CMO, Cheryl believes it’s important that all companies (and people) are willing to reinvent themselves. In this episode of Brand Insider: BTS, she talks with me about the value of a disruptor mentality, facing her fears, and unplugging with Bravo’s housewives. You can watch the entire conversation here:

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