Behind the Scenes with Cheryl
Gresham
Visible by Verizon's Cheryl Gresham talks about her marketing roots, staying curious, and the need for more social media guidelines.
I've had the
opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but
their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the
twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
“It’s good…to continually reassess what you're doing in your life, and
is it working? Is it not working? And what could change?” Cheryl Gresham thrives on learning and challenging herself to try new things, both personally and professionally. Probably why
she’s drawn to disruptor brands like Visible by Verizon. As the digital wireless provider's CMO, Cheryl believes it’s important that all companies (and people) are willing to reinvent
themselves. In this episode of Brand Insider: BTS, she talks with me about the value of a disruptor mentality, facing her fears, and unplugging with Bravo’s housewives. You can
watch the entire conversation here:
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