- CPG Goes D2C: Learning the New Brand/Performance Tango
Show Daily, Nina Lentini - Tuesday, December 17, 2019
When Clorox bought Nutranext, it didn't set out to absorb the compa ...
- Tracking Consumers' Changing Views on D2C Brands
D2C Insider, Sarah Mahoney - Sunday, December 15, 2019
"The lines between D2C and regular retail continue to blur," says Ka ...
- Amid Changing Perception, Amazon Dials Up Cause-Related Charm
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2019
The Seattle-based company says it is giving hundreds of local and nation ...
- Ex-Employees: Keep Away From This Company
Around the Net In Brand Marketing, Phyllis Fine - Sunday, December 8, 2019
"Away’s founders sold a vision of travel and inclusion, but former employe ...
- Why Stock-Buying App Robinhood Is In Trouble
Around the Net In Brand Marketing, Phyllis Fine - Sunday, December 8, 2019
"Red flags abound" for D2C brand Robinhood, a stock-buying app popular wi ...
- What The Peloton Backlash Says About The D2C Universe
D2C Insider, Sarah Mahoney - Sunday, December 8, 2019
Why had my first reaction to the ad been "meh," when ...
- With Nordstrom Pop-Up, Glossier Tackles Digital's Biggest Drawback
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2019
The D2C company is opening pop-up perfume stores in some Nordstrom stor ...
- A Potential New NFL Move: Each Team Going D2C For TV
TV Watch, Wayne Friedman - Thursday, December 5, 2019
For many, pooling NFL TV negotiations plays at the fringes of ...
- Denim's Race For Best Digital Fit
D2C Insider, Sarah Mahoney - Monday, December 2, 2019
Denim is on the verge of digital fit breakthroughs, and D2C thinki ...
- Brand Loyalty Means Trust, Value And A Willingness To Pay More For Products
Digital News Daily, Laurie Sullivan - Tuesday, November 26, 2019
Brand intelligence company Survata measured consumer perceptions of traditional brands vs. the ...
- Strategies Big Brands Should Steal From D2C Marketers
MAD, Meryl Draper - Tuesday, November 26, 2019
For example, spend smart. D2Cs are dollar-conscious, which causes a focus ...
- D2Cs: Faster Than Legacy Brands, But Surprisingly Traditional
D2C Insider, Sarah Mahoney - Monday, November 25, 2019
More than three-quarters of D2C founders say their company can go fr ...
- Former Casper Execs To Launch Jinx, D2C 'Wellness' Dog Food
Marketing Daily, Steve Ellwanger - Wednesday, November 20, 2019
Some physical marketing materials, including direct-mail items, will be scent- and taste-bas ...
- For The Man Who Has Everything, From Dollar Shave Club: The Robloncho?
Marketing Daily, P.J. Bednarski - Monday, November 18, 2019
A combination of robe, blanket and poncho, the "versatile, active loungewear" sta ...
- Beardbrand Looks For Wisdom In Whiskers
D2C Insider, Sarah Mahoney - Monday, November 18, 2019
So many D2C companies are linked to body hair. We asked Er ...
- YouTube Earnings Of Top Digital Marketing 'Gurus'
Research Intelligencer, Joe Mandese - Monday, November 18, 2019
For a guy who began his digital marketing career blogging about win ...
- Clorox D2C VP Lets Us In On Consumer 3.0
Show Daily: Videos, Nina Lentini - Friday, November 15, 2019
Jackson Jeyanayagam avoids predicting the future of DTC marketing. "The shit's happeni ...
- Who Wants To Learn About Content-mapping?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Of course you do! Because you need to have a conversation wi ...
- Scale To Sustainability: Gravity Lands On Purple Mattress
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Gravity Products launched on Kickstarter in 2017 and gathered $5 million ...
- Weleda Takes Aim At The Moving Target -- And Scores
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
After performing a "reverse segmentation," the brand began to layer audiences unt ...
- Farmer's Dog Prioritizes Retention Over Acquisition
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
"We stopped growth when we realized we wanted to build a sustainab ...
- Data Is At The Heart Of Everything A D2C Brand Does
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
When D2C brands look to development new products, how do they u ...
- Podcasting 'Insures' Awareness Of Policygenius
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
There it was, a small tech store in the Big Apple, ...
- Winery's CRM: From Tastings To Grazie Cards, Vine Tags
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
For locals, Francis Ford Coppola Winery texts as a way to conne ...
- Have You Crowdsourced A Pizza Oven Lately?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
FirstBuild's Rick Hasselbeck explains that the company's "makers," as they are calle ...
- CBS Q3 Revenue Below Expectations, Ad Revenue Down 7%
Television News Daily, Wayne Friedman - Tuesday, November 12, 2019
At the same time, overall company revenues inched up only 1% ...
- Tinder Scoring Big With Gen Z Content
D2C Insider, Sarah Mahoney - Monday, November 11, 2019
The interactive adventure Swipe Night follows a group of friends who ju ...
- Tips For New D2C Brands: Making It In Today's Market
Marketing D2C Weekly, Alex Song - Monday, November 11, 2019
For example: Rethink Series A funding. ...
- NBA Digital, Turner Start D2C TV Streaming Platform Featuring Live Games
Television News Daily, Wayne Friedman - Tuesday, November 5, 2019
Turner and NBA Digital say they are launching the first sports leag ...
- The Unboxing Paradox: Surprise Beats Convenience
D2C Insider, Sarah Mahoney - Monday, November 4, 2019
The key finding of Reach3 Insights' research on subscription boxes? Most peop ...