- In New Campaign, Shopify Cheers For Independents
D2C Insider, Sarah Mahoney - Monday, January 20, 2020
The ads, from agency R/GA, highlight more than 330 businesses on Shopif ...
- Expanding Beyond Water Bottles, S'Well Deepens Purpose
Marketing D2C Weekly, Sarah Mahoney - Monday, January 20, 2020
The company began branching out into food-storage solutions last year. And ...
- Amazon Reinstates FedEx Ground Deliveries For Third-Party Sellers
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 15, 2020
"The loss of FedEx ground shipping put many third-party Amazon sellers ...
- Hanes Redefines 'Model Citizen' For A D2C World
D2C Insider, Sarah Mahoney - Monday, January 13, 2020
Hanes is one of those traditional brands that is soaring on D ...
- 2020: Another Tough Year Of Big 6% Declines For Pay TV Biz, One Analyst Says
Television News Daily, Wayne Friedman - Wednesday, January 8, 2020
Look for more traditional pay TV losses in 2020 as higher prici ...
- Le Creuset Picks R/GA London To Prepare For D2C Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, January 8, 2020
R/GA London has been picked by cookware brand, Le Creuset, to hand ...
- Smile Direct Club Deepens Retail Expansion With Walmart Deal
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2020
The new oral-care line includes an electric toothbrush, a whitening kit wi ...
- As D2C Broadens, Analysts Zero In On Success Factors
D2C Insider, Sarah Mahoney - Monday, January 6, 2020
"We believe the most successful D2C brands are ones that offer t ...
- Are All Disruptor Execs Dirt Bags?
D2C Insider, Sarah Mahoney - Monday, December 30, 2019
Top execs at some D2C brands received scalding exposes this year. ...
- Beauty Brands Winning Through Experiential Marketing
D2C Insider, Sarah Mahoney - Monday, December 23, 2019
Brands are using tactics like tutorials, before-and-after experiences and consumer-driven conversations. ...
- Amazon Blocks Third-Party Sellers From Using Fedex
Around the Net In Brand Marketing, Phyllis Fine - Tuesday, December 17, 2019
Starting this week, Amazon third-party sellers cannot use Fedex's ground delivery netwo ...
- DTC Vs. CPG: 'Perfect Is The Enemy Of Good'
Show Daily: Videos, Staff Writers - Wednesday, December 18, 2019
Vivian Chang, vice president of growth, DTC, Nutranext/Clorox, said a lot ...
- CPG Goes D2C: Learning the New Brand/Performance Tango
Show Daily, Nina Lentini - Tuesday, December 17, 2019
When Clorox bought Nutranext, it didn't set out to absorb the compa ...
- Tracking Consumers' Changing Views on D2C Brands
D2C Insider, Sarah Mahoney - Sunday, December 15, 2019
"The lines between D2C and regular retail continue to blur," says Ka ...
- Amid Changing Perception, Amazon Dials Up Cause-Related Charm
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2019
The Seattle-based company says it is giving hundreds of local and nation ...
- Ex-Employees: Keep Away From This Company
Around the Net In Brand Marketing, Phyllis Fine - Sunday, December 8, 2019
"Away’s founders sold a vision of travel and inclusion, but former employe ...
- Why Stock-Buying App Robinhood Is In Trouble
Around the Net In Brand Marketing, Phyllis Fine - Sunday, December 8, 2019
"Red flags abound" for D2C brand Robinhood, a stock-buying app popular wi ...
- What The Peloton Backlash Says About The D2C Universe
D2C Insider, Sarah Mahoney - Sunday, December 8, 2019
Why had my first reaction to the ad been "meh," when ...
- With Nordstrom Pop-Up, Glossier Tackles Digital's Biggest Drawback
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2019
The D2C company is opening pop-up perfume stores in some Nordstrom stor ...
- A Potential New NFL Move: Each Team Going D2C For TV
TV Watch, Wayne Friedman - Thursday, December 5, 2019
For many, pooling NFL TV negotiations plays at the fringes of ...
- Denim's Race For Best Digital Fit
D2C Insider, Sarah Mahoney - Monday, December 2, 2019
Denim is on the verge of digital fit breakthroughs, and D2C thinki ...
- Brand Loyalty Means Trust, Value And A Willingness To Pay More For Products
Digital News Daily, Laurie Sullivan - Tuesday, November 26, 2019
Brand intelligence company Survata measured consumer perceptions of traditional brands vs. the ...
- Strategies Big Brands Should Steal From D2C Marketers
MAD, Meryl Draper - Tuesday, November 26, 2019
For example, spend smart. D2Cs are dollar-conscious, which causes a focus ...
- D2Cs: Faster Than Legacy Brands, But Surprisingly Traditional
D2C Insider, Sarah Mahoney - Monday, November 25, 2019
More than three-quarters of D2C founders say their company can go fr ...
- Former Casper Execs To Launch Jinx, D2C 'Wellness' Dog Food
Marketing Daily, Steve Ellwanger - Wednesday, November 20, 2019
Some physical marketing materials, including direct-mail items, will be scent- and taste-bas ...
- For The Man Who Has Everything, From Dollar Shave Club: The Robloncho?
Marketing Daily, P.J. Bednarski - Monday, November 18, 2019
A combination of robe, blanket and poncho, the "versatile, active loungewear" sta ...
- Beardbrand Looks For Wisdom In Whiskers
D2C Insider, Sarah Mahoney - Monday, November 18, 2019
So many D2C companies are linked to body hair. We asked Er ...
- YouTube Earnings Of Top Digital Marketing 'Gurus'
Research Intelligencer, Joe Mandese - Monday, November 18, 2019
For a guy who began his digital marketing career blogging about win ...
- Clorox D2C VP Lets Us In On Consumer 3.0
Show Daily: Videos, Nina Lentini - Friday, November 15, 2019
Jackson Jeyanayagam avoids predicting the future of DTC marketing. "The shit's happeni ...
- Who Wants To Learn About Content-mapping?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Of course you do! Because you need to have a conversation wi ...