- Founder Spotlight: MINDD Bras Support Large-Breasted Women
D2C Insider, Sarah Mahoney - Monday, February 24, 2020
"What Lululemon did for yoga pants, MINDD will do for bras," sa ...
- Blue Apron May Be For Sale: Even Slashed Ad Spend Can't Slow Losses
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2020
Analyst: "It's an indication the meal-kit market, valued at somewhere between $2 ...
- Stitch Fix Adds Direct Buying; No Rush For New CMO
D2C Insider, Sarah Mahoney - Monday, February 17, 2020
The new program, Shop Your Looks, lets customers browse and buy clothi ...
- How Can D2C Brands Stand Out?
Around the Net In Brand Marketing, Phyllis Fine - Monday, February 10, 2020
The D2C space is so crowded that "new businesses are formed eve ...
- Harry's In Limbo: What A Failed Merger Means For D2C Brands
D2C Insider, Sarah Mahoney - Monday, February 10, 2020
It may be difficult to build a D2C brand that consumers lov ...
- Disney's ESPN, ABC See Advertising Revenue Declines In Q4
Television News Daily, Wayne Friedman - Wednesday, February 5, 2020
Despite positive financial metrics for its streaming business, Disney's traditional legacy busine ...
- FTC Wants To Stop Edgewell's Acquisition Of Harry's
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 4, 2020
FTC charges "the loss of Harry's as an independent competitor would remo ...
- Casper IPO Stymied By Suppliers With 'Divided Loyalties'?
Around the Net In Brand Marketing, Phyllis Fine - Monday, February 3, 2020
“Casper Sleep is facing uncomfortable questions as it prepares to go publ ...
- No New Hoodies? What's Up With Fashion Resale Trend
Around the Net In Brand Marketing, Phyllis Fine - Monday, February 3, 2020
"Instead of buying new hoodies... shoppers will turn to secondhand clothes f ...
- Will Nordstrom Add Anything New With Its Used-Clothes Model?
D2C Insider, Sarah Mahoney - Monday, February 3, 2020
Nordstrom's introduction of See You Tomorrow may have some built-in style advantag ...
- Everything Is Now D2C
MAD London, James Shepherd - Monday, February 3, 2020
It's not just disruptors that are adopting direct-to-consumer (D2C) propositions -- t ...
- FTC May Hold Up Harry's Deal
Around the Net In Brand Marketing, Phyllis Fine - Monday, January 27, 2020
Will Schick owner Edgewell Personal Care actually get to buy D2C shavi ...
- FabFitFu Hires First CMO: Former Netflix Exec
Around the Net In Brand Marketing, Phyllis Fine - Monday, January 27, 2020
FabFitFu, a lifestyle-driven subscription box and membership company, has hired its first CMO: Loui ...
- Secondhand Saturation: D2C's Circular Advantage
D2C Insider, Sarah Mahoney - Monday, January 27, 2020
Resale isn't a trend anymore. It's the way young consumers insist ...
- Case Study: Bloomscape Creates Conversations With Content
MediaPost Connect, Nina Lentini - Tuesday, January 21, 2020
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- WarnerMedia Entertainment Taps Idell As Research Chief
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
Cheryl Idell will oversee the "functional" areas of research across WarnerMedia Entertainmen ...
- Away Taps Law Firm To Dispute Alleged 'Toxic Work Environment' Article
Around the Net In Brand Marketing, Phyllis Fine - Sunday, January 19, 2020
D2C startup and luggage brand Away "has hired a law firm kno ...
- Food-Delivery Companies Pressured To Turn Profit
Around the Net In Brand Marketing, Phyllis Fine - Sunday, January 19, 2020
"Some on-demand food delivery services are starting to feel the squeeze" ...
- In New Campaign, Shopify Cheers For Independents
D2C Insider, Sarah Mahoney - Monday, January 20, 2020
The ads, from agency R/GA, highlight more than 330 businesses on Shopif ...
- Expanding Beyond Water Bottles, S'Well Deepens Purpose
Marketing D2C Weekly, Sarah Mahoney - Monday, January 20, 2020
The company began branching out into food-storage solutions last year. And ...
- Amazon Reinstates FedEx Ground Deliveries For Third-Party Sellers
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 15, 2020
"The loss of FedEx ground shipping put many third-party Amazon sellers ...
- Hanes Redefines 'Model Citizen' For A D2C World
D2C Insider, Sarah Mahoney - Monday, January 13, 2020
Hanes is one of those traditional brands that is soaring on D ...
- 2020: Another Tough Year Of Big 6% Declines For Pay TV Biz, One Analyst Says
Television News Daily, Wayne Friedman - Wednesday, January 8, 2020
Look for more traditional pay TV losses in 2020 as higher prici ...
- Le Creuset Picks R/GA London To Prepare For D2C Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, January 8, 2020
R/GA London has been picked by cookware brand, Le Creuset, to hand ...
- Smile Direct Club Deepens Retail Expansion With Walmart Deal
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2020
The new oral-care line includes an electric toothbrush, a whitening kit wi ...
- As D2C Broadens, Analysts Zero In On Success Factors
D2C Insider, Sarah Mahoney - Monday, January 6, 2020
"We believe the most successful D2C brands are ones that offer t ...
- Are All Disruptor Execs Dirt Bags?
D2C Insider, Sarah Mahoney - Monday, December 30, 2019
Top execs at some D2C brands received scalding exposes this year. ...
- Beauty Brands Winning Through Experiential Marketing
D2C Insider, Sarah Mahoney - Monday, December 23, 2019
Brands are using tactics like tutorials, before-and-after experiences and consumer-driven conversations. ...
- Amazon Blocks Third-Party Sellers From Using Fedex
Around the Net In Brand Marketing, Phyllis Fine - Tuesday, December 17, 2019
Starting this week, Amazon third-party sellers cannot use Fedex's ground delivery netwo ...
- DTC Vs. CPG: 'Perfect Is The Enemy Of Good'
Show Daily: Videos, Staff Writers - Wednesday, December 18, 2019
Vivian Chang, vice president of growth, DTC, Nutranext/Clorox, said a lot ...