- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2020
Engelgau's love for marketing began with music and the way the ba ...
- Nike's Work-Out-At-Home Apps Boost Revenues
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2020
Apps offering workout-at-home coaching saw an 80% increase in China during t ...
- Harry's Shave Co. Wants To Help Guys Keep Minds In Good Shape, Too
Marketing Daily, P.J. Bednarski - Tuesday, March 24, 2020
Harry's supports a few nonprofit partners, including the Crisis Text Line, ...
- D2C Brands Brace For Hard-Knocks Lessons
D2C Insider, Sarah Mahoney - Monday, March 23, 2020
The party of big investor cash raises and soaring valuations is faci ...
- Founder's Spotlight: Honeypot CEO 'Grateful' For Hate Mail Pushback
D2C Insider, Sarah Mahoney - Monday, March 16, 2020
Target's national TV spot on Honeypot first generated hateful responses -- b ...
- Athletic Apparel Company Once Deemed 'Next Lululemon' Implodes
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 12, 2020
The swift downfall of Instagram-friendly outdoors apparel company Outdoor Voices, which h ...
- Balancing Retail With D2C, Purple Crushes Expectations
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2020
The mattress company just posted stellar quarterly results, with fourth-quarter revenues climbi ...
- Discovery Taps Google Exec For D2C Streaming Push
Digital News Daily, Karlene Lukovitz - Tuesday, March 10, 2020
As CFO for Discovery's D2C business, Neil Chugani -- previously EMEA C ...
- With Rage Against Robinhood, Fintech Loses Some Cool
D2C Insider, Sarah Mahoney - Monday, March 9, 2020
Stock trading start-up Robinhood had a meltdown due to market volatility. T ...
- Misfits' D2C Ambition To End Food Waste
D2C Insider, Sarah Mahoney - Monday, March 2, 2020
With its weird potatoes and misshapen parsnips from organic growers, "we're buildi ...
- WarnerMedia Restructures Content Acquisition Under Quigley
Digital News Daily, Karlene Lukovitz - Tuesday, February 25, 2020
The new structure has two groups, both reporting to EVP Michael Quigle ...
- Cashierless Amazon Go Grocery Making Its Debut In Seattle
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 25, 2020
"Amazon hopes the grocery store will serve as a showcase for i ...
- Founder Spotlight: MINDD Bras Support Large-Breasted Women
D2C Insider, Sarah Mahoney - Monday, February 24, 2020
"What Lululemon did for yoga pants, MINDD will do for bras," sa ...
- Blue Apron May Be For Sale: Even Slashed Ad Spend Can't Slow Losses
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2020
Analyst: "It's an indication the meal-kit market, valued at somewhere between $2 ...
- Stitch Fix Adds Direct Buying; No Rush For New CMO
D2C Insider, Sarah Mahoney - Monday, February 17, 2020
The new program, Shop Your Looks, lets customers browse and buy clothi ...
- How Can D2C Brands Stand Out?
Around the Net In Brand Marketing, Phyllis Fine - Monday, February 10, 2020
The D2C space is so crowded that "new businesses are formed eve ...
- Harry's In Limbo: What A Failed Merger Means For D2C Brands
D2C Insider, Sarah Mahoney - Monday, February 10, 2020
It may be difficult to build a D2C brand that consumers lov ...
- Disney's ESPN, ABC See Advertising Revenue Declines In Q4
Television News Daily, Wayne Friedman - Wednesday, February 5, 2020
Despite positive financial metrics for its streaming business, Disney's traditional legacy busine ...
- FTC Wants To Stop Edgewell's Acquisition Of Harry's
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 4, 2020
FTC charges "the loss of Harry's as an independent competitor would remo ...
- Casper IPO Stymied By Suppliers With 'Divided Loyalties'?
Around the Net In Brand Marketing, Phyllis Fine - Monday, February 3, 2020
“Casper Sleep is facing uncomfortable questions as it prepares to go publ ...
- No New Hoodies? What's Up With Fashion Resale Trend
Around the Net In Brand Marketing, Phyllis Fine - Monday, February 3, 2020
"Instead of buying new hoodies... shoppers will turn to secondhand clothes f ...
- Will Nordstrom Add Anything New With Its Used-Clothes Model?
D2C Insider, Sarah Mahoney - Monday, February 3, 2020
Nordstrom's introduction of See You Tomorrow may have some built-in style advantag ...
- Everything Is Now D2C
MAD London, James Shepherd - Monday, February 3, 2020
It's not just disruptors that are adopting direct-to-consumer (D2C) propositions -- t ...
- FTC May Hold Up Harry's Deal
Around the Net In Brand Marketing, Phyllis Fine - Monday, January 27, 2020
Will Schick owner Edgewell Personal Care actually get to buy D2C shavi ...
- FabFitFu Hires First CMO: Former Netflix Exec
Around the Net In Brand Marketing, Phyllis Fine - Monday, January 27, 2020
FabFitFu, a lifestyle-driven subscription box and membership company, has hired its first CMO: Loui ...
- Secondhand Saturation: D2C's Circular Advantage
D2C Insider, Sarah Mahoney - Monday, January 27, 2020
Resale isn't a trend anymore. It's the way young consumers insist ...
- Case Study: Bloomscape Creates Conversations With Content
MediaPost Connect, Nina Lentini - Tuesday, January 21, 2020
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- WarnerMedia Entertainment Taps Idell As Research Chief
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
Cheryl Idell will oversee the "functional" areas of research across WarnerMedia Entertainmen ...
- Away Taps Law Firm To Dispute Alleged 'Toxic Work Environment' Article
Around the Net In Brand Marketing, Phyllis Fine - Sunday, January 19, 2020
D2C startup and luggage brand Away "has hired a law firm kno ...
- Food-Delivery Companies Pressured To Turn Profit
Around the Net In Brand Marketing, Phyllis Fine - Sunday, January 19, 2020
"Some on-demand food delivery services are starting to feel the squeeze" ...