- CEO Spotlight: Evite Wants To Be The Pinterest Of Virtual Parties
D2C Insider, Sarah Mahoney - Monday, April 27, 2020
Evite's Victor Cho: "There's a role for a real virtual party. A ...
- Zoom Fatigue: We Hate The Way We Look Tonight
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2020
Revieve, which provides AI and AR for brands like Shiseido, sees ep ...
- NBC Expands Ecommerce Efforts With NBCUniversal Checkout
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
NBCUniversal Checkout will give companies the ability to set up ecommerce busine ...
- AdRoll Adds Email Features For D2C Brands
Email Marketing Daily, Ray Schultz - Wednesday, April 22, 2020
The new email marketing tools include email capture and triggered email send ...
- Activewear Brand Wants To Give Free Masks To Everyone In America
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2020
Dhvani, a D2C company best known for earth-friendly workout gear, is usi ...
- Direct-To-Consumer Brands Struggle In Pandemic
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 19, 2020
Despite increased time online, consumers abiding by stay-at-home orders are even le ...
- Headspace Leans Into Its Mindfulness Moment
D2C Insider, Sarah Mahoney - Monday, April 20, 2020
Headspace, the mindfulness pioneer, is offering a product -- peace of mi ...
- With Sloths And Llamas, Welly Expands Efforts To Make First Aid Cute Again
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2020
Welly's kits feature whimsical patterns on its flexible fabric bandages and ...
- Groupon Lays Off 44% Of Its Employees
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 13, 2020
Groupon says it will lay off about 2,800 employees as a resu ...
- Amazon To Hire 75,000 More Workers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 13, 2020
Amazon says it is hiring 75,000 more employees in addition to t ...
- Founder's Spotlight: Overnight Pivot To D2C To Save The Farm
D2C Insider, Sarah Mahoney - Monday, April 13, 2020
"Overnight lesson in survival" for the Chef's Garden: "Within 24 hours ...
- Exo Protein's Jones On The Potential Of Crickets As Food
CPG Insider, Steve Ellwanger - Friday, April 10, 2020
"We want to support people eating crickets and having a great experien ...
- Launching In Tough Times? 'Be Brave, Conscientious, Flexible'
Marketing Daily, Sarah Mahoney - Wednesday, April 8, 2020
Q&A with D2C marketer Jamie Glassman, CEO of start-up One Click b.eaut ...
- D2C Brands Gain Amid Virus-Fueled Shopping
D2C Insider, Sarah Mahoney - Monday, April 6, 2020
New research from Rakuten Advertising on D2C shoppers finds some surprising catego ...
- Etsy Launches 'Stand With Small' Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 2, 2020
Ads remind consumers that small businesses are especially in need of suppo ...
- Lunya D2C Brand Rocks WFH With Nominate A Nurse Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Lunya temporarily closed its physical locations and put on hold store openin ...
- D2C Category Remains Strong Despite Pandemic 'Headwinds'
MediaDailyNews, Joe Mandese - Thursday, April 2, 2020
In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarket ...
- Food Fixations: Digital Hits Its Limit
D2C Insider, Sarah Mahoney - Monday, March 30, 2020
It's been astonishing to see how quickly the world has galloped towa ...
- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2020
Engelgau's love for marketing began with music and the way the ba ...
- Nike's Work-Out-At-Home Apps Boost Revenues
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2020
Apps offering workout-at-home coaching saw an 80% increase in China during t ...
- Harry's Shave Co. Wants To Help Guys Keep Minds In Good Shape, Too
Marketing Daily, P.J. Bednarski - Tuesday, March 24, 2020
Harry's supports a few nonprofit partners, including the Crisis Text Line, ...
- D2C Brands Brace For Hard-Knocks Lessons
D2C Insider, Sarah Mahoney - Monday, March 23, 2020
The party of big investor cash raises and soaring valuations is faci ...
- Founder's Spotlight: Honeypot CEO 'Grateful' For Hate Mail Pushback
D2C Insider, Sarah Mahoney - Monday, March 16, 2020
Target's national TV spot on Honeypot first generated hateful responses -- b ...
- Athletic Apparel Company Once Deemed 'Next Lululemon' Implodes
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 12, 2020
The swift downfall of Instagram-friendly outdoors apparel company Outdoor Voices, which h ...
- Balancing Retail With D2C, Purple Crushes Expectations
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2020
The mattress company just posted stellar quarterly results, with fourth-quarter revenues climbi ...
- Discovery Taps Google Exec For D2C Streaming Push
Digital News Daily, Karlene Lukovitz - Tuesday, March 10, 2020
As CFO for Discovery's D2C business, Neil Chugani -- previously EMEA C ...
- With Rage Against Robinhood, Fintech Loses Some Cool
D2C Insider, Sarah Mahoney - Monday, March 9, 2020
Stock trading start-up Robinhood had a meltdown due to market volatility. T ...
- Misfits' D2C Ambition To End Food Waste
D2C Insider, Sarah Mahoney - Monday, March 2, 2020
With its weird potatoes and misshapen parsnips from organic growers, "we're buildi ...
- WarnerMedia Restructures Content Acquisition Under Quigley
Digital News Daily, Karlene Lukovitz - Tuesday, February 25, 2020
The new structure has two groups, both reporting to EVP Michael Quigle ...
- Cashierless Amazon Go Grocery Making Its Debut In Seattle
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 25, 2020
"Amazon hopes the grocery store will serve as a showcase for i ...