- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, accordi ...
- Native Salutes Armpits As 'The Home Base Of Hugs'
D2C Insider, Sarah Mahoney - Monday, June 15, 2020
"The armpit is the most under-appreciated part of the body," says Vine ...
- Stitch Fix's 'Direct Buy' Option Gains Traction
Marketing D2C Weekly, Sarah Mahoney - Monday, June 15, 2020
Company's new approach offers customers the chance to buy items directly rath ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider Podcast, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers duri ...
- Impossible Foods Launches D2C Site For Plant-Based Burgers
Marketing Daily, Steve Ellwanger - Monday, June 8, 2020
"Shelter-in-place and social distancing restrictions altered our buying and eating habits a ...
- Two Brands On Amazon + COVID Crisis Hits = Different Outcomes
Show Daily, Nina Lentini - Tuesday, June 9, 2020
Two brands that rely on Amazon for sales told their stories ...
- SimpliSafe Surges, Gets Ready For More Robbert
D2C Insider, Sarah Mahoney - Monday, June 8, 2020
The company has big plans for Robbert Larson, its masked spokesman, a ...
- NerdWallet Pivots To Help Customers Weather A Financial Crisis
Show Daily, Nina Lentini - Monday, June 8, 2020
The D2C financial services platform explains its marketing strategy during the COVID- ...
- Poshmark's Savvy Signals New Gig Spirit
D2C Insider, Sarah Mahoney - Monday, June 1, 2020
New feature Posh Stories lets people share short-form, shoppable videos, adding phot ...
- 'Everybody's Watching': Nuts.com Turns To TV Ads
D2C Insider, Sarah Mahoney - Tuesday, May 26, 2020
For D2C brands, the pandemic-driven decrease in TV costs is "dramatically changi ...
- In New TV Ads, Mercari Opts For Upbeat
Marketing Daily, Sarah Mahoney - Friday, May 22, 2020
Recommerce platform's ads show people virtually high-fiving as they make money getti ...
- Wldkat Skincare Launch Leverages Influencers In Their 'Natural Habitat'
Marketing Daily, Steve Ellwanger - Thursday, May 21, 2020
GenZ social influencers' "Natural Habitat" campaign output now inhabits Wldkat's channels ...
- Delta Had Its Song --- Was Jet.com Walmart's Song?
Media Insider, Dave Morgan - Thursday, May 21, 2020
This global pandemic is delivering a massive silver lining for Walmart ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-sear ...
- Farfetch Proves That In Hard Times, It's Fun To Be Fancy
D2C Insider, Sarah Mahoney - Monday, May 18, 2020
Farfetch, the global luxury platform, recently posted a dizzying 90% jump ...
- Headspace Takes To TV, Offers Free 'Oms' For Unemployed
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2020
Animated spot speaks right to the mental-health wallop that comes with financi ...
- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced ...
- The Way Back For Advertisers After COVID-19
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 12, 2020
The big question for advertisers is when to shift their marketing messa ...
- In Shutdown, ThirdLove Customers Crave Comfort And Sunshine
D2C Insider, Sarah Mahoney - Monday, May 11, 2020
ThirdLove's Heidi Zak: "Now people are kind of coming out the oth ...
- Zappos' Culture Code: Knowledge, Power, Presence, Harmony
Marketing Daily, Sarah Mahoney - Friday, May 8, 2020
To survive uncertain times, an organization structured as a complex adaptive syst ...
- Ads Defend Postal Service Bailout As GOP Fundraiser Named Postmaster
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 7, 2020
Online retailers, led by Amazon and CVS, launched ad campaign opposing t ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising a ...
- Wayfair Sales Surge, But Marketing Devours Profits
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2020
Wayfair, says the pandemic has helped brand sales, as sheltering-at-home consumers look ...
- Cheers, Y'all: From Wine Subscriptions To Liver Woes
D2C Insider, Sarah Mahoney - Monday, May 4, 2020
Edison Trends reports a 200% jump in wine subscriptions. But experts alrea ...
- Adland Entrepreneur Banks On Creative Collaborations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2020
Entrepreneur Lara Vandenberg plans to launch Publicist, an online marketplace that connec ...
- The Naked Market: Launch Multiple, Socially Conscious Brands -- And Do It Fast
CPG Insider, Steve Ellwanger - Friday, May 1, 2020
"Where we differentiate first and foremost is speed to market. We're creati ...
- Amazon Sales Soar, But Profits Pinched
Marketing Daily, Sarah Mahoney - Thursday, April 30, 2020
Net income slipped 29% to $2.5 billion, as the Seattle-based company grappl ...
- Amazon: How Well Will The Ecommerce King Navigate COVID-19?
Digital News Daily, Mario Natarelli - Thursday, April 30, 2020
Witnessing Amazon's rise up through the ranks demonstrates how the brand h ...
- Amazon Uses Data From Sellers To Develop Competing Products
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 26, 2020
Amazon has long asserted that when it makes and sells its o ...
- Pandemic Moves Experiential Retail Online
Around the Net In Brand Marketing, Phyllis Fine - Monday, April 27, 2020
Retailers that aim to provide special in-store experiences to compete against ecommer ...