- Madison Reed's Launch Skirts Men's Hair Hang-Ups
Marketing Daily, Sarah Mahoney - Wednesday, July 1, 2020
Turns out guys aren't just ultra-bashful about coloring their hair; they al ...
- Skullcandy's Content-to-Commerce Journey Gets Shorter By The Year
Show Daily, Nina Lentini - Tuesday, June 30, 2020
On the first day of MediaPost's TV & Video Insider Summit, ...
- Cigna + Oscar Partner For Small-Biz Insurance Solutions
D2C Insider, Sarah Mahoney - Monday, June 29, 2020
In one study, 66% of small-business owners say COVID-19 means they're givi ...
- Sephora Debuts Social Shopping With Instagram
Marketing Daily, Sarah Mahoney - Friday, June 26, 2020
The beauty retailer has some 20 million Instagram followers and says t ...
- Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'
CPG Insider, Steve Ellwanger - Friday, June 26, 2020
Grattagliano -- a perfumer before pioneering zero-proof beverages -- discusses recreating t ...
- Nike Says Pandemic Powering Digital Transformation
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2020
The Beaverton, Oregon-based company says that even as physical retail reopens, stro ...
- Despite Ecommerce Gains, Pandemic Not So Kind To D2C Brands
D2C Insider, Sarah Mahoney - Monday, June 22, 2020
An intriguing new study finds pet care and fitness are the on ...
- Ulta Expands With Credo's 'Clean Beauty' Offers
Marketing Daily, Sarah Mahoney - Friday, June 19, 2020
The two retailers will partner, with products from eight different brands curat ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider Podcast, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sal ...
- Shutterfly Takes Kids' 'Thank You' Creations To Next Level
Marketing Daily, Sarah Mahoney - Thursday, June 18, 2020
Shutterfly is featuring children's thank-you drawings in out-of-home installations in a n ...
- Rebuilding The Shopping Experience With Custom Service
Marketing Insider, Melanie Travis - Wednesday, June 17, 2020
Tips for creating a brand experience that sticks. For one: Make yo ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's alrea ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, accordi ...
- Native Salutes Armpits As 'The Home Base Of Hugs'
D2C Insider, Sarah Mahoney - Monday, June 15, 2020
"The armpit is the most under-appreciated part of the body," says Vine ...
- Stitch Fix's 'Direct Buy' Option Gains Traction
Marketing D2C Weekly, Sarah Mahoney - Monday, June 15, 2020
Company's new approach offers customers the chance to buy items directly rath ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider Podcast, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers duri ...
- Impossible Foods Launches D2C Site For Plant-Based Burgers
Marketing Daily, Steve Ellwanger - Monday, June 8, 2020
"Shelter-in-place and social distancing restrictions altered our buying and eating habits a ...
- Two Brands On Amazon + COVID Crisis Hits = Different Outcomes
Show Daily, Nina Lentini - Tuesday, June 9, 2020
Two brands that rely on Amazon for sales told their stories ...
- SimpliSafe Surges, Gets Ready For More Robbert
D2C Insider, Sarah Mahoney - Monday, June 8, 2020
The company has big plans for Robbert Larson, its masked spokesman, a ...
- NerdWallet Pivots To Help Customers Weather A Financial Crisis
Show Daily, Nina Lentini - Monday, June 8, 2020
The D2C financial services platform explains its marketing strategy during the COVID- ...
- Poshmark's Savvy Signals New Gig Spirit
D2C Insider, Sarah Mahoney - Monday, June 1, 2020
New feature Posh Stories lets people share short-form, shoppable videos, adding phot ...
- 'Everybody's Watching': Nuts.com Turns To TV Ads
D2C Insider, Sarah Mahoney - Tuesday, May 26, 2020
For D2C brands, the pandemic-driven decrease in TV costs is "dramatically changi ...
- In New TV Ads, Mercari Opts For Upbeat
Marketing Daily, Sarah Mahoney - Friday, May 22, 2020
Recommerce platform's ads show people virtually high-fiving as they make money getti ...
- Wldkat Skincare Launch Leverages Influencers In Their 'Natural Habitat'
Marketing Daily, Steve Ellwanger - Thursday, May 21, 2020
GenZ social influencers' "Natural Habitat" campaign output now inhabits Wldkat's channels ...
- Delta Had Its Song --- Was Jet.com Walmart's Song?
Media Insider, Dave Morgan - Thursday, May 21, 2020
This global pandemic is delivering a massive silver lining for Walmart ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-sear ...
- Farfetch Proves That In Hard Times, It's Fun To Be Fancy
D2C Insider, Sarah Mahoney - Monday, May 18, 2020
Farfetch, the global luxury platform, recently posted a dizzying 90% jump ...
- Headspace Takes To TV, Offers Free 'Oms' For Unemployed
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2020
Animated spot speaks right to the mental-health wallop that comes with financi ...
- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced ...
- The Way Back For Advertisers After COVID-19
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 12, 2020
The big question for advertisers is when to shift their marketing messa ...