- Amazon's Twitch Prime Is Now Called Prime Gaming
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 11, 2020
"With the new name, Prime Gaming sits more logically alongside some ...
- 1-800-Contacts Adds Tech For More Personalization
D2C Insider, Sarah Mahoney - Monday, August 10, 2020
Company can now isolate microsegments as small as "Longtime contact wearer w ...
- For Pandemic-Weary Shoppers, Etsy Is 'A Dream Come True'
Marketing Daily, Sarah Mahoney - Thursday, August 6, 2020
Gross market sales climbed 147% to $2.7 billion in the second quarte ...
- Ancestry's Breakthrough Changes DNA Game
D2C Insider, Sarah Mahoney - Monday, August 3, 2020
New risk-detection test offers information about what to do if users a ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider Podcast, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertisi ...
- 'Sick Of Ick': Skura Style Founders Overhaul The Kitchen Sponge
CPG Insider, Steve Ellwanger - Friday, July 31, 2020
Company advertises on radio, which "offers intimacy by our ability to deliv ...
- Feeding America's Longing For Lobster
D2C Insider, Sarah Mahoney - Monday, July 27, 2020
Get Maine Lobster says its second-quarter revenue is up 800% year ov ...
- In Battle Against Credit Cards, Affirm Launches 'Gratitude' Campaign
Marketing Daily, Sarah Mahoney - Sunday, July 26, 2020
CMO says the pandemic-driven surge in online shopping has sparked "a monument ...
- King Arthur Flour Rises To Become King Arthur Baking Company
CPG Insider, Steve Ellwanger - Friday, July 24, 2020
After pandemic started, company saw immediate spike in sales, with website "getti ...
- For Olympics-Bereft, Airbnb Turns Athletes Into Hosts
D2C Insider, Sarah Mahoney - Monday, July 20, 2020
Airbnb is offering a five-day festival of virtual events, like a pe ...
- Sex Ed Is A Disgrace. Sustain's Ads Want to Change That
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2020
Sustain, which markets period care and "sexual wellness" products, already has ...
- Brands Fail At Increasing Site Traffic: Here's How A Few Succeed During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Four of the 25 D2C brands SimilarWeb identified as holding on ...
- Why Away's Toxicity Seems Here To Stay
D2C Insider, Sarah Mahoney - Monday, July 13, 2020
This story is worth a closer look for any company trying ...
- D2C Shopping Service Klarna Taps Swedish Roots In New U.S. Campaign
Marketing Daily, Steve Ellwanger - Wednesday, July 8, 2020
The campaign features videos that transform footage from past Swedish films a ...
- Walmart+ Ready To Take On Amazon Prime
Marketing Daily, Sarah Mahoney - Wednesday, July 8, 2020
Walmart+, the long-rumored challenger to Amazon's Prime service, will launch this mont ...
- Brooklinen Says Testing, Learning, Small Steps In Email Personalization Really Add Up
Show Daily, Nina Lentini - Thursday, July 9, 2020
Find the right message, and target consumers based on what they're looki ...
- Outdoor Voices Can Bounce Back, Be Profitable, Says New Chairwoman
D2C Insider, Sarah Mahoney - Monday, July 6, 2020
Ashley Merrill, joining Outdoor Voices as chairman and taking an investment stak ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Brand Insider Podcast, Steve Smith - Friday, July 3, 2020
When P&G acquired the all-natural deodorant brand Native in 2017, it s ...
- Madison Reed's Launch Skirts Men's Hair Hang-Ups
Marketing Daily, Sarah Mahoney - Wednesday, July 1, 2020
Turns out guys aren't just ultra-bashful about coloring their hair; they al ...
- Skullcandy's Content-to-Commerce Journey Gets Shorter By The Year
Show Daily, Nina Lentini - Tuesday, June 30, 2020
On the first day of MediaPost's TV & Video Insider Summit, ...
- Cigna + Oscar Partner For Small-Biz Insurance Solutions
D2C Insider, Sarah Mahoney - Monday, June 29, 2020
In one study, 66% of small-business owners say COVID-19 means they're givi ...
- Sephora Debuts Social Shopping With Instagram
Marketing Daily, Sarah Mahoney - Friday, June 26, 2020
The beauty retailer has some 20 million Instagram followers and says t ...
- Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'
CPG Insider, Steve Ellwanger - Friday, June 26, 2020
Grattagliano -- a perfumer before pioneering zero-proof beverages -- discusses recreating t ...
- Nike Says Pandemic Powering Digital Transformation
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2020
The Beaverton, Oregon-based company says that even as physical retail reopens, stro ...
- Despite Ecommerce Gains, Pandemic Not So Kind To D2C Brands
D2C Insider, Sarah Mahoney - Monday, June 22, 2020
An intriguing new study finds pet care and fitness are the on ...
- Ulta Expands With Credo's 'Clean Beauty' Offers
Marketing Daily, Sarah Mahoney - Friday, June 19, 2020
The two retailers will partner, with products from eight different brands curat ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider Podcast, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sal ...
- Shutterfly Takes Kids' 'Thank You' Creations To Next Level
Marketing Daily, Sarah Mahoney - Thursday, June 18, 2020
Shutterfly is featuring children's thank-you drawings in out-of-home installations in a n ...
- Rebuilding The Shopping Experience With Custom Service
Marketing Insider, Melanie Travis - Wednesday, June 17, 2020
Tips for creating a brand experience that sticks. For one: Make yo ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's alrea ...