- D2C Brand Native Heads To Retail With Support From New Ad Campaign
MAD, Larissa Faw - Thursday, October 8, 2020
The "No is our Whoa" campaign was developed with agency Curiosity, l ...
- Group Nine Launches Performance-Marketing Solution For D2C Brands
Publishers Daily, Sara Guaglione - Tuesday, October 6, 2020
G9 Direct lets direct-response advertisers buy social-media ads from the accounts ...
- Bloomscape Readies Move Into Outdoor Plants
D2C Insider, Sarah Mahoney - Monday, October 5, 2020
The Detroit-based houseplant company also announced the acquisition of Vera, a plant-ca ...
- Holiday 2020: Smaller Spend, Unpredictable -- And Maybe More Human
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 5, 2020
In one study, 41% of consumers surveyed -- nearly tripled from la ...
- Following AMC Networks' All-Inclusive AMC+ Streaming App, More Deals To Come: Analyst
Television News Daily, Wayne Friedman - Friday, October 2, 2020
The "significant move, unthinkable a few years ago but seemingly inevitable now ...
- Disney+ Forecast To Double Global Subscribers, Achieve Profitability By 2024
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Disney+ U.S. subscribers are estimated to grow to 52.8 million in 20 ...
- Target, Walmart Look To Poach From Prime
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 30, 2020
Target says its promotional event, called Target Deal Days, will include i ...
- Amazon Offers Whole Foods-Prime Day Deal
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 28, 2020
Amazon is offering a $10 promo credit to use during Prime D ...
- Warby Parker Spends Most On TV Ads, Health Brands Beef Up Buys
D2C Insider, Sarah Mahoney - Monday, September 28, 2020
CNN is the favorite ad buy, with more than double the reven ...
- In Biggest Campaign Ever, Harry's 'Not The Same' Celebrates Independent Thinkers
D2C Insider, Sarah Mahoney - Monday, September 21, 2020
The campaign stars a handful of glorious nonconformists hot-tubbing in the ba ...
- Wayfair Expands 'Way Day'
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 17, 2020
Way Day 2020 — Wayfair’s annual sales extravaganza and its answer ...
- Haven Life: MassMutual's D2C Policy Covers Millennial Change
Brand Insider Podcast, Steve Smith - Friday, September 18, 2020
Trust is everything in financial services, and in insurance especially longevity matter ...
- Survival Of The Fastest: Racing To Win On The New Ecommerce Playing Field
MAD, Ali Nehme - Tuesday, September 15, 2020
According to eMarketer, the top five markets are expected to reach $3 ...
- Amazon To Hire 100,000 Workers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 14, 2020
Online orders continue to climb, and Amazon plans to hire 100,000 worke ...
- Retail, Marketing Video Views, Time Watched Up Triple Digits In Q2
Video Insider, Karlene Lukovitz - Tuesday, September 15, 2020
Not surprisingly, computers lost share to smartphones and CTV. And CTV, whi ...
- Stitch Fix Expands, Capturing Post-COVID Shifts
D2C Insider, Sarah Mahoney - Monday, September 14, 2020
Stitch Fix has an advantage because it adds the element of personalizati ...
- 'B2B Marketing Is Dead': NI Rebrands In D2C Style
Brand Insider Podcast, Steve Smith - Wednesday, September 9, 2020
The dry, tech- and text-heavy approach to B2B marketing takes several pag ...
- Retailers: Ecommerce Should Be Plan A
Marketing Insider, Samantha Bukowski - Wednesday, September 9, 2020
The closure of physical storefronts should directly translate to the amplification ...
- For Labor Day, Shapermint Outfits Unemployed Goddesses
D2C Insider, Sarah Mahoney - Tuesday, September 8, 2020
Shapermint, a brand built on shoring up women's jiggly bits, is reachi ...
- 3 Key Tactics For D2C Marketers This Holiday Season
Marketing Insider, Shasta Gibson - Saturday, August 29, 2020
The holiday season represents a time when media opportunities and product seasonali ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing
Television News Daily, Dick Wechsler - Thursday, September 3, 2020
For several years, DRTV and performance-driven marketing have been the growth catalys ...
- Media Kitchen CEO Barry Lowenthal Talks TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 28, 2020
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. asse ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider Podcast, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, passwo ...
- Disney Projected To Yield 19% Of Total Sales From Streaming This Year
Video Insider, Karlene Lukovitz - Tuesday, August 25, 2020
Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion th ...
- Lunya Urges Women To Vote In Bed
D2C Insider, Sarah Mahoney - Monday, August 24, 2020
The D2C brand's new "Vote in Bed" campaign promotes absentee voting fr ...
- D2C Brands' 1H TV Ad Impressions Up 14%, Despite 3% Ad Spend Decrease
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
Nearly 25% of all first-half D2C ad impressions on TV came fr ...
- Cleaning-, Health-Focused D2Cs Shine Light On Having The Right Product, Right Time
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The pandemic has been good to some companies, including one that sel ...
- Untuckit Spoofs Founder With 'Mean Tweets' Spin
D2C Insider, Sarah Mahoney - Monday, August 17, 2020
Ads mean to show "that even though we are weirdly serious abo ...
- Purple Gains Edge Over Casper In D2C Mattress Wars
Marketing Daily, Sarah Mahoney - Friday, August 14, 2020
Americans wanted to get comfy as they sheltered at home, driving sal ...
- Good Man Brand Optimizes For ROSI (Return On Social Investment)
Brand Insider Podcast, Steve Smith - Friday, August 14, 2020
From its founding in 2016, the company aimed to grow social capit ...