- Stitch Fix Expands, Capturing Post-COVID Shifts
D2C Insider, Sarah Mahoney - Monday, September 14, 2020
Stitch Fix has an advantage because it adds the element of personalizati ...
- 'B2B Marketing Is Dead': NI Rebrands In D2C Style
Brand Insider Podcast, Steve Smith - Wednesday, September 9, 2020
The dry, tech- and text-heavy approach to B2B marketing takes several pag ...
- Retailers: Ecommerce Should Be Plan A
Marketing Insider, Samantha Bukowski - Wednesday, September 9, 2020
The closure of physical storefronts should directly translate to the amplification ...
- For Labor Day, Shapermint Outfits Unemployed Goddesses
D2C Insider, Sarah Mahoney - Tuesday, September 8, 2020
Shapermint, a brand built on shoring up women's jiggly bits, is reachi ...
- 3 Key Tactics For D2C Marketers This Holiday Season
Marketing Insider, Shasta Gibson - Saturday, August 29, 2020
The holiday season represents a time when media opportunities and product seasonali ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing
Television News Daily, Dick Wechsler - Thursday, September 3, 2020
For several years, DRTV and performance-driven marketing have been the growth catalys ...
- Media Kitchen CEO Barry Lowenthal Talks TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 28, 2020
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. asse ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider Podcast, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, passwo ...
- Disney Projected To Yield 19% Of Total Sales From Streaming This Year
Video Insider, Karlene Lukovitz - Tuesday, August 25, 2020
Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion th ...
- Lunya Urges Women To Vote In Bed
D2C Insider, Sarah Mahoney - Monday, August 24, 2020
The D2C brand's new "Vote in Bed" campaign promotes absentee voting fr ...
- D2C Brands' 1H TV Ad Impressions Up 14%, Despite 3% Ad Spend Decrease
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
Nearly 25% of all first-half D2C ad impressions on TV came fr ...
- Cleaning-, Health-Focused D2Cs Shine Light On Having The Right Product, Right Time
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The pandemic has been good to some companies, including one that sel ...
- Untuckit Spoofs Founder With 'Mean Tweets' Spin
D2C Insider, Sarah Mahoney - Monday, August 17, 2020
Ads mean to show "that even though we are weirdly serious abo ...
- Purple Gains Edge Over Casper In D2C Mattress Wars
Marketing Daily, Sarah Mahoney - Friday, August 14, 2020
Americans wanted to get comfy as they sheltered at home, driving sal ...
- Good Man Brand Optimizes For ROSI (Return On Social Investment)
Brand Insider Podcast, Steve Smith - Friday, August 14, 2020
From its founding in 2016, the company aimed to grow social capit ...
- Amazon's Twitch Prime Is Now Called Prime Gaming
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 11, 2020
"With the new name, Prime Gaming sits more logically alongside some ...
- 1-800-Contacts Adds Tech For More Personalization
D2C Insider, Sarah Mahoney - Monday, August 10, 2020
Company can now isolate microsegments as small as "Longtime contact wearer w ...
- For Pandemic-Weary Shoppers, Etsy Is 'A Dream Come True'
Marketing Daily, Sarah Mahoney - Thursday, August 6, 2020
Gross market sales climbed 147% to $2.7 billion in the second quarte ...
- Ancestry's Breakthrough Changes DNA Game
D2C Insider, Sarah Mahoney - Monday, August 3, 2020
New risk-detection test offers information about what to do if users a ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider Podcast, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertisi ...
- 'Sick Of Ick': Skura Style Founders Overhaul The Kitchen Sponge
CPG Insider, Steve Ellwanger - Friday, July 31, 2020
Company advertises on radio, which "offers intimacy by our ability to deliv ...
- Feeding America's Longing For Lobster
D2C Insider, Sarah Mahoney - Monday, July 27, 2020
Get Maine Lobster says its second-quarter revenue is up 800% year ov ...
- In Battle Against Credit Cards, Affirm Launches 'Gratitude' Campaign
Marketing Daily, Sarah Mahoney - Sunday, July 26, 2020
CMO says the pandemic-driven surge in online shopping has sparked "a monument ...
- King Arthur Flour Rises To Become King Arthur Baking Company
CPG Insider, Steve Ellwanger - Friday, July 24, 2020
After pandemic started, company saw immediate spike in sales, with website "getti ...
- For Olympics-Bereft, Airbnb Turns Athletes Into Hosts
D2C Insider, Sarah Mahoney - Monday, July 20, 2020
Airbnb is offering a five-day festival of virtual events, like a pe ...
- Sex Ed Is A Disgrace. Sustain's Ads Want to Change That
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2020
Sustain, which markets period care and "sexual wellness" products, already has ...
- Brands Fail At Increasing Site Traffic: Here's How A Few Succeed During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Four of the 25 D2C brands SimilarWeb identified as holding on ...
- Why Away's Toxicity Seems Here To Stay
D2C Insider, Sarah Mahoney - Monday, July 13, 2020
This story is worth a closer look for any company trying ...
- D2C Shopping Service Klarna Taps Swedish Roots In New U.S. Campaign
Marketing Daily, Steve Ellwanger - Wednesday, July 8, 2020
The campaign features videos that transform footage from past Swedish films a ...
- Walmart+ Ready To Take On Amazon Prime
Marketing Daily, Sarah Mahoney - Wednesday, July 8, 2020
Walmart+, the long-rumored challenger to Amazon's Prime service, will launch this mont ...