- Freshly CEO: Feeding The I-Hate-To-Cook Consumer
D2C Insider, Sarah Mahoney - Monday, November 9, 2020
Freshly CEO Michael Wystrach tells D2C FYI how consumers are changing, a ...
- D2C Or B2C? How To Decide And Adapt
Marketing Insider, Paxton Gray - Friday, November 6, 2020
Many B2C businesses are adding a D2C channel to their business. So ...
- ESPN To Eliminate 500 Positions, Including 300 Currently Filled Jobs
Digital News Daily, Karlene Lukovitz - Thursday, November 5, 2020
ESPN chairman cited COVID's impacts, ESPN's need to focus on multichannel, D ...
- What #GoodToVote Taught Adore Me About Influencer Marketing
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2020
The company learned that micro-influencers -- those with fewer than 10,000 followe ...
- Zulily Celebrates Mom, The Mrs. Claus Of Our Lives
D2C Insider, Sarah Mahoney - Monday, November 2, 2020
"Especially this year, with all the hats she's wearing, we wanted ...
- Nestle Buys Freshly As Meal Kits Re-Heat
Marketing Daily, Sarah Mahoney - Sunday, November 1, 2020
Nestle says it believes the online ready-meals market, now $4 billion ...
- Quip Expands With Move To Walmart, More Products
D2C Insider, Sarah Mahoney - Monday, October 26, 2020
The Walmart launch includes electric toothbrushes for adults in both metal a ...
- Media Agency Veteran Castree Turning Over A New Leaf
Mediapsssst, Richard Whitman - Wednesday, October 21, 2020
Most recently, Tim Castree was the digital director for Mike Bloomberg's 20 ...
- Apparel, Wellness Still Dominate D2C Intentions
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 21, 2020
New research shows consumers still have many reservations about D2C brands, a ...
- Pluto TV CEO Ryan To Take Over All ViacomCBS Streaming Duties
Television News Daily, Wayne Friedman - Tuesday, October 20, 2020
Tom Ryan, CEO of Pluto TV, has been promoted to president a ...
- Bra-less Forever? Frankly Targets New Fashion Angle
D2C Insider, Sarah Mahoney - Monday, October 19, 2020
Frankly plans to make clothes with built-in bras that are fully supportiv ...
- NAD's Brett: Chasing Direct Sellers' COVID-19 Product Claims
CPG Insider, Steve Ellwanger - Friday, October 16, 2020
Efforts to shut down sellers of fraudulent COVID products often focus ...
- First-Time National TV Marketers' Ad Revenue Up 50% To $500 Million In First-Half 2020
Television News Daily, Wayne Friedman - Tuesday, October 13, 2020
Nearly $500 million in national TV ad revenue came from 110 first-ti ...
- Disney Creates New Content Distribution Unit, Reorganizes Its Media, Entertainment Business
Television News Daily, Wayne Friedman - Monday, October 12, 2020
The new Media and Entertainment Distribution unit will be responsible for a ...
- Prime Day Cometh, Scrambling Holiday Forecasts
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 12, 2020
Many respondents in one study say they intend to shop earlier, wi ...
- D2C Brand Native Heads To Retail With Support From New Ad Campaign
MAD, Larissa Faw - Thursday, October 8, 2020
The "No is our Whoa" campaign was developed with agency Curiosity, l ...
- Group Nine Launches Performance-Marketing Solution For D2C Brands
Publishers Daily, Sara Guaglione - Tuesday, October 6, 2020
G9 Direct lets direct-response advertisers buy social-media ads from the accounts ...
- Bloomscape Readies Move Into Outdoor Plants
D2C Insider, Sarah Mahoney - Monday, October 5, 2020
The Detroit-based houseplant company also announced the acquisition of Vera, a plant-ca ...
- Holiday 2020: Smaller Spend, Unpredictable -- And Maybe More Human
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 5, 2020
In one study, 41% of consumers surveyed -- nearly tripled from la ...
- Following AMC Networks' All-Inclusive AMC+ Streaming App, More Deals To Come: Analyst
Television News Daily, Wayne Friedman - Friday, October 2, 2020
The "significant move, unthinkable a few years ago but seemingly inevitable now ...
- Disney+ Forecast To Double Global Subscribers, Achieve Profitability By 2024
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Disney+ U.S. subscribers are estimated to grow to 52.8 million in 20 ...
- Target, Walmart Look To Poach From Prime
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 30, 2020
Target says its promotional event, called Target Deal Days, will include i ...
- Amazon Offers Whole Foods-Prime Day Deal
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 28, 2020
Amazon is offering a $10 promo credit to use during Prime D ...
- Warby Parker Spends Most On TV Ads, Health Brands Beef Up Buys
D2C Insider, Sarah Mahoney - Monday, September 28, 2020
CNN is the favorite ad buy, with more than double the reven ...
- In Biggest Campaign Ever, Harry's 'Not The Same' Celebrates Independent Thinkers
D2C Insider, Sarah Mahoney - Monday, September 21, 2020
The campaign stars a handful of glorious nonconformists hot-tubbing in the ba ...
- Wayfair Expands 'Way Day'
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 17, 2020
Way Day 2020 — Wayfair’s annual sales extravaganza and its answer ...
- Haven Life: MassMutual's D2C Policy Covers Millennial Change
Brand Insider Podcast, Steve Smith - Friday, September 18, 2020
Trust is everything in financial services, and in insurance especially longevity matter ...
- Survival Of The Fastest: Racing To Win On The New Ecommerce Playing Field
MAD, Ali Nehme - Tuesday, September 15, 2020
According to eMarketer, the top five markets are expected to reach $3 ...
- Amazon To Hire 100,000 Workers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 14, 2020
Online orders continue to climb, and Amazon plans to hire 100,000 worke ...
- Retail, Marketing Video Views, Time Watched Up Triple Digits In Q2
Video Insider, Karlene Lukovitz - Tuesday, September 15, 2020
Not surprisingly, computers lost share to smartphones and CTV. And CTV, whi ...