- Equestrian Brand Kerrits Drives D2C Boom With Email
Around the Net in Email, Ray Schultz - Tuesday, February 23, 2021
Equestrian specialty brand Kerrits has grown its D2C business by 150%, in part wi ...
- Remember Getting Dressed? Shapermint Does
D2C Insider, Sarah Mahoney - Monday, February 22, 2021
As D2C brands continue to make inroads into intimate apparel, Shapermint sa ...
- Amazon Echo Lets Customers Be The Mothers Of Invention
Marketing Daily, P.J. Bednarski - Friday, February 19, 2021
Day One Editions program floats descriptions of Echo items Amazon could mak ...
- Etsy Crafts Inclusion: What Does Diversity Look Like?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 22, 2021
Etsy said 59% of the images developed or used by the creati ...
- Yumi: Baby-Sized Niche In Massive Food Biz
D2C Insider, Sarah Mahoney - Monday, February 15, 2021
While the D2C universe may be crowded with healthy food options f ...
- Round21 Targets Gen Z With Art -- And $115 Ping-Pong Paddles
Marketing Daily, Sarah Mahoney - Monday, February 8, 2021
The company is marketing a range of sports products that let you ...
- CPG Via D2C? Still A Hard Sell
D2C Insider, Sarah Mahoney - Monday, February 8, 2021
A study shows that while people's experience, overall, of D2C shopping ...
- 23andMe To Merge With Virgin Unit, Goes Public As Just 'Me'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
23andMe, a direct-to-consumer DNA testing service, on Thursday announced the intent ...
- With First Mouthwash, Quip Tackles Mask Breath
Marketing Daily, Sarah Mahoney - Wednesday, February 3, 2021
Designed to be as pretty on bathroom counters as its other product ...
- Amid Stellar Sales and Profits, Amazon's Bezos Steps Down
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, February 2, 2021
The company says Bezos is set to transition to executive chair ...
- With Michael B. Jordan SB Ad, Amazon Continues Branding Push
Marketing Daily, Sarah Mahoney - Tuesday, February 2, 2021
In the spot, an Amazon employee can't quite imagine a more beautif ...
- HomeValet Wants To Fix Online Grocery Shopping
D2C Insider, Sarah Mahoney - Monday, February 1, 2021
It's partnering with Walmart to test smart boxes, mini-fridges that keep home-deliver ...
- Bombas Gets Into The Undies Biz
D2C Insider, Sarah Mahoney - Monday, January 25, 2021
The D2C company that engenders all kinds of loyalty for its soc ...
- Helix: A D2C Uncovers the ROI of CRM and LTV
Brand Insider Podcast, Steve Smith - Friday, January 22, 2021
Helix Sleep has refocused a lot of the data-driven strategy to L ...
- Sorry, Chewy And Peloton: Your COVID Boom May Be Ending
Marketing Daily, Sarah Mahoney - Wednesday, January 20, 2021
Analyst Eric Sheridan says he sees the companies as "emblematic of ...
- Poshmark Pops With Public Offering
D2C Insider, Sarah Mahoney - Monday, January 18, 2021
The stock price for the ecommerce reseller more than doubled in i ...
- Media All-Star: Gene Turner
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
When Gene Turner began his ad agency career, he started on t ...
- Truman's: A Sustainable D2C Brand Needs a Sustainable Model
Brand Insider Podcast, Steve Smith - Tuesday, January 19, 2021
Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connect ...
- Nielsen Launches Theatrical VOD Measurement, Cites Pandemic's Direct-To-Consumer Shift
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
Nielsen today announced the launch of a new service measuring viewing ...
- Marketing All-Star: Claudine Patel
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
Following a year of ultimate disruption, MediaPost is recognizing Claudine Patel ...
- Halsey Launches D2C Cosmetics Brand
D2C Insider, Sarah Mahoney - Monday, January 11, 2021
Indie-pop princess Halsey's entry into the celebrity beauty fray is called Abo ...
- Hot Brands, 2021: The RealReal Redefines Luxury
D2C Insider, Sarah Mahoney - Monday, December 28, 2020
The chic secondhand e-tailer's fortunes are rising fast, not just among discerni ...
- For Safer Holidays, Amazon Recruits 'Granfluencers'
Marketing Daily, Sarah Mahoney - Wednesday, December 23, 2020
The idea is to showcase the Amazon Echo and ways families c ...
- Pier 1 Trades Bricks for Clicks As D2C Pure Play
Brand Insider Podcast, Steve Smith - Wednesday, December 23, 2020
After the chain's closure, new owner REV had only weeks to tu ...
- Direct Sales Continue To Power Nike's Recovery
D2C Insider, Sarah Mahoney - Monday, December 21, 2020
Fueled by intriguing digital offers like its SNKRS app, digital sales ...
- Vital Proteins' New Chief Creative Officer: Collagen Enthusiast Jennifer Aniston
CPG Insider, Steve Ellwanger - Friday, December 18, 2020
Aniston joined company as chief creative officer, and is the persona fro ...
- Back Off, Aunt Linda! SimpliSafe Offers Social Distancing Sweater
Marketing Daily, Sarah Mahoney - Tuesday, December 15, 2020
"We wanted to find a way to grow brand awareness with ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and th ...
- Mirror, Mirror: Lululemon Polishes Its Swing At Peloton
D2C Insider, Sarah Mahoney - Monday, December 14, 2020
Lululemon is now selling Mirror, its $1,500 home workout device, in ...