- After Stumble, Stitch Fix Tinkers With Strategy
D2C Insider, Sarah Mahoney - Monday, March 15, 2021
Stitch Fix stung investors with disappointing financial results and also lowered i ...
- How Cookies Crumble At Some Of The Largest Companies
Data & Programmatic Insider, Laurie Sullivan - Monday, March 15, 2021
Some companies will become opportunists, or disrupters and pioneers. Some like Be ...
- SmileDirect Aligns Brand/Performance Mix With Every Video Screen
Brand Insider Podcast, Steve Smith - Thursday, March 11, 2021
SmileDirect has a lot of explaining to do. The maverick D2C smi ...
- Disney TV Networks Land 7-Year NHL Deal
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
The NHL is coming back to Disney TV networks, with a de ...
- For TheRealReal, Physical Stores Maximize Marketing
D2C Insider, Sarah Mahoney - Monday, March 8, 2021
Stores encourage people to jump into the luxury consignment game, bringing ...
- Nordstrom, Still Limping, Adds Tonal Fitness To Stores
Marketing Daily, Sarah Mahoney - Wednesday, March 3, 2021
Tonal sells wall-mounted connected fitness devices, priced around $3,000. Its backers inclu ...
- Cord-Cutting Trends Up in 2020, 6 Million Subscribers Lost
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
Although virtual pay TV providers grew by 20% in 2020 to 11. ...
- Show-And-Tell And Sell: Pour Moi Has Breaking News for TV Advertisers
Brand Insider Podcast, Steve Smith - Tuesday, March 2, 2021
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has alwa ...
- ThirdLove's Full-Frontal Funny: 'Your Boobs Deserve Better'
D2C Insider, Sarah Mahoney - Monday, March 1, 2021
"There is a lot of humor involved in buying a bra," sa ...
- What CMOs Know: They Expect An Uptick In Digital Spending This Year
Email Insider, Ray Schultz - Monday, March 1, 2021
But private equity partners will be more demanding of growth, Chief Outside ...
- Etsy, Wayfair Gains Prove There's Growth After COVID-19
Marketing Daily, Sarah Mahoney - Friday, February 26, 2021
"Wayfair is cementing its reputation as the leading online home goods retailer ...
- Tecovas Wins Hands Down In Its Own Not-So-Comparative Ads
MAD, Steve McClellan - Thursday, February 25, 2021
The cowboy boot brand's "Versus" campaign compares the brand's boots to ite ...
- Equestrian Brand Kerrits Drives D2C Boom With Email
Around the Net in Email, Ray Schultz - Tuesday, February 23, 2021
Equestrian specialty brand Kerrits has grown its D2C business by 150%, in part wi ...
- Remember Getting Dressed? Shapermint Does
D2C Insider, Sarah Mahoney - Monday, February 22, 2021
As D2C brands continue to make inroads into intimate apparel, Shapermint sa ...
- Amazon Echo Lets Customers Be The Mothers Of Invention
Marketing Daily, P.J. Bednarski - Friday, February 19, 2021
Day One Editions program floats descriptions of Echo items Amazon could mak ...
- Etsy Crafts Inclusion: What Does Diversity Look Like?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 22, 2021
Etsy said 59% of the images developed or used by the creati ...
- Yumi: Baby-Sized Niche In Massive Food Biz
D2C Insider, Sarah Mahoney - Monday, February 15, 2021
While the D2C universe may be crowded with healthy food options f ...
- Round21 Targets Gen Z With Art -- And $115 Ping-Pong Paddles
Marketing Daily, Sarah Mahoney - Monday, February 8, 2021
The company is marketing a range of sports products that let you ...
- CPG Via D2C? Still A Hard Sell
D2C Insider, Sarah Mahoney - Monday, February 8, 2021
A study shows that while people's experience, overall, of D2C shopping ...
- 23andMe To Merge With Virgin Unit, Goes Public As Just 'Me'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
23andMe, a direct-to-consumer DNA testing service, on Thursday announced the intent ...
- With First Mouthwash, Quip Tackles Mask Breath
Marketing Daily, Sarah Mahoney - Wednesday, February 3, 2021
Designed to be as pretty on bathroom counters as its other product ...
- Amid Stellar Sales and Profits, Amazon's Bezos Steps Down
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, February 2, 2021
The company says Bezos is set to transition to executive chair ...
- With Michael B. Jordan SB Ad, Amazon Continues Branding Push
Marketing Daily, Sarah Mahoney - Tuesday, February 2, 2021
In the spot, an Amazon employee can't quite imagine a more beautif ...
- HomeValet Wants To Fix Online Grocery Shopping
D2C Insider, Sarah Mahoney - Monday, February 1, 2021
It's partnering with Walmart to test smart boxes, mini-fridges that keep home-deliver ...
- Bombas Gets Into The Undies Biz
D2C Insider, Sarah Mahoney - Monday, January 25, 2021
The D2C company that engenders all kinds of loyalty for its soc ...
- Helix: A D2C Uncovers the ROI of CRM and LTV
Brand Insider Podcast, Steve Smith - Friday, January 22, 2021
Helix Sleep has refocused a lot of the data-driven strategy to L ...
- Sorry, Chewy And Peloton: Your COVID Boom May Be Ending
Marketing Daily, Sarah Mahoney - Wednesday, January 20, 2021
Analyst Eric Sheridan says he sees the companies as "emblematic of ...
- Poshmark Pops With Public Offering
D2C Insider, Sarah Mahoney - Monday, January 18, 2021
The stock price for the ecommerce reseller more than doubled in i ...
- Media All-Star: Gene Turner
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
When Gene Turner began his ad agency career, he started on t ...
- Truman's: A Sustainable D2C Brand Needs a Sustainable Model
Brand Insider Podcast, Steve Smith - Tuesday, January 19, 2021
Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, ...