- BarkBox Gives Up On Domino's But Gets Last Laugh
D2C Insider, Sarah Mahoney - Monday, April 12, 2021
Its recent Twitter attempt to pursue a pizza partnership with Domino's fail ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providi ...
- The In-Box Renaissance: Purple, RentPath Prepare For Email's Next Star Turn
Brand Insider Podcast, Steve Smith - Friday, April 9, 2021
Email is 50 years old this year. Its resilience is so famili ...
- Buying Rocksbox, Signet Moves Into Jewelry Rental
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 8, 2021
Signet, the parent company of such mall stalwarts as Zale's, Kay a ...
- Grove Collaborative Intensifies Its Fight Against Plastic
D2C Insider, Sarah Mahoney - Monday, April 5, 2021
Last year, Grove introduced the third-party Plastic Working Group, working with ...
- How Google's Path To Ecommerce Looks Different Than Amazon's
Performance Marketing Insider, Laurie Sullivan - Monday, April 5, 2021
When talking about "the elephant in the room" these days, it's sometim ...
- Are Bad-Actor Stock Manipulators Picking On Media?
TV Watch, Wayne Friedman - Thursday, April 1, 2021
Selecting somewhat under-the-radar players like ViacomCBS and Discovery Inc. has allowed so ...
- Retailers Adapt To Resale-Loving Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2021
Almost half -- 48% -- of all Americans shopped resale during t ...
- Harry's, Astor Place Hair In Bid To Boost Local Barbers
D2C Insider, Sarah Mahoney - Monday, March 29, 2021
Besides supplying New York barber shop with Harry's products, D2C brand ...
- The Simple 4th Ave. Market Equation: Don't "Leverage" Community -- Invest In It
Brand Insider Podcast, Steve Smith - Friday, March 26, 2021
4th Ave. Market is a two-year-old D2C grounded in a century-old traditi ...
- ViacomCBS, Discovery Stock Prices Drift Lower, Streamers Present Growth Issues
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
The news was a turnaround for media companies moving into the streami ...
- Consumers Respond to D2C Birth Control
Marketing Daily, Tanya Gazdik - Monday, March 22, 2021
The characters featured in the tongue-in-cheek commercial represent the real-life drawbacks ...
- Poshmark, Marie Kondo Team Up For New Campaign
D2C Insider, Sarah Mahoney - Monday, March 22, 2021
Kondo stars in new ads encouraging people to let clothes they us ...
- Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The pandemic drove advertisers to invest even more in the "Triopoly," confir ...
- Ideal Image MedSpas Build Back Better
Brand Insider Podcast, Steve Smith - Friday, March 19, 2021
Do I really look like that? Staring at our imperfect mugs ...
- Sound Sparkling Tea Rebrands Amid Pandemic's Distribution Changes
CPG Insider, Steve Ellwanger - Friday, March 19, 2021
Sound's initial distribution in the food-service space leveraged the trend of compani ...
- TV Stock Prices Soar On D2C Promise, Analyst Warns Some Companies Overvalued
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
There is a trade-off with many of these businesses -- trading lower-prof ...
- 2021 Rising: D2C Emails Pulled Higher Conversion Rates
Email Insider, Ray Schultz - Tuesday, March 16, 2021
Emails also generated higher click-throughs, with mobile devices leading the way, LiveInte ...
- After Stumble, Stitch Fix Tinkers With Strategy
D2C Insider, Sarah Mahoney - Monday, March 15, 2021
Stitch Fix stung investors with disappointing financial results and also lowered i ...
- How Cookies Crumble At Some Of The Largest Companies
Data & Programmatic Insider, Laurie Sullivan - Monday, March 15, 2021
Some companies will become opportunists, or disrupters and pioneers. Some like Be ...
- SmileDirect Aligns Brand/Performance Mix With Every Video Screen
Brand Insider Podcast, Steve Smith - Thursday, March 11, 2021
SmileDirect has a lot of explaining to do. The maverick D2C smi ...
- Disney TV Networks Land 7-Year NHL Deal
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
The NHL is coming back to Disney TV networks, with a de ...
- For TheRealReal, Physical Stores Maximize Marketing
D2C Insider, Sarah Mahoney - Monday, March 8, 2021
Stores encourage people to jump into the luxury consignment game, bringing ...
- Nordstrom, Still Limping, Adds Tonal Fitness To Stores
Marketing Daily, Sarah Mahoney - Wednesday, March 3, 2021
Tonal sells wall-mounted connected fitness devices, priced around $3,000. Its backers inclu ...
- Cord-Cutting Trends Up in 2020, 6 Million Subscribers Lost
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
Although virtual pay TV providers grew by 20% in 2020 to 11. ...
- Show-And-Tell And Sell: Pour Moi Has Breaking News for TV Advertisers
Brand Insider Podcast, Steve Smith - Tuesday, March 2, 2021
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has alwa ...
- ThirdLove's Full-Frontal Funny: 'Your Boobs Deserve Better'
D2C Insider, Sarah Mahoney - Monday, March 1, 2021
"There is a lot of humor involved in buying a bra," sa ...
- What CMOs Know: They Expect An Uptick In Digital Spending This Year
Email Insider, Ray Schultz - Monday, March 1, 2021
But private equity partners will be more demanding of growth, Chief Outside ...
- Etsy, Wayfair Gains Prove There's Growth After COVID-19
Marketing Daily, Sarah Mahoney - Friday, February 26, 2021
"Wayfair is cementing its reputation as the leading online home goods retailer ...
- Tecovas Wins Hands Down In Its Own Not-So-Comparative Ads
MAD, Steve McClellan - Thursday, February 25, 2021
The cowboy boot brand's "Versus" campaign compares the brand's boots to ite ...