- In Tough Times For Luggage, Away Reveals New Brand Strategy
D2C Insider, Sarah Mahoney - Tuesday, July 6, 2021
Strategy is built on the core belief that "the more everyone travel ...
- Shoemaker Allbirds Reportedly Eyes Morgan Stanley For IPO
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 29, 2021
Shoemaker Allbirds has tapped banks including Morgan Stanley for its initial publ ...
- Start-up D2C Brand From 70-Year-Old Bedmaker Debuts July 4
MAD, Amy Corr - Tuesday, June 29, 2021
Agency GCF created Milton Sleep Co., a new bed-in-a-box brand, from t ...
- For The Zebra, 'Brand-ish' Advertising Cements D2C Positioning
D2C Insider, Sarah Mahoney - Monday, June 28, 2021
The insurance comparison site recently launched its first large marketing campaign, somewhe ...
- Everlane Ups Sustainability Claims With 'Clean Denim'
D2C Insider, Sarah Mahoney - Monday, June 21, 2021
The company is still working to distance itself from scandals that bro ...
- How Packvertising Became The New Advertising
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
As conventional ad-based marketing may be wearing out, getting blocked, or lo ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost d ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its foc ...
- Match's Wedding Singers Beg You: Hook Up, Get Hitched
Marketing Daily, Sarah Mahoney - Thursday, June 17, 2021
For its latest "get back out there, single people" push, Match releas ...
- Spark Foundry Lands A Beauty, Sally's
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
Days after Dentsu X landed direct-to-consumer hair colorist Madison Reed, Publicis Media ...
- Founder Q&A: Why Ro Veteran Rachel Blank Is Launching Allara
D2C Insider, Sarah Mahoney - Monday, June 14, 2021
The virtual platform aims to help women with polycystic ovary syndrome avo ...
- Marriage Survived Lockdown? EBay Thinks You Deserve Rewards
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 14, 2021
Ebay is launching the Refurb Registry, which sells only certified refurbished ite ...
- Apartments.com Casts Broad Net For Renters, Landlords
Marketing Daily, Steve Ellwanger - Wednesday, June 9, 2021
Campaign spots feature Brad Bellflower (Jeff Goldblum) explaining that Apartments.com can fi ...
- Hum By Colgate Connects With Obe Fitness For Smart Toothbrush Content
Marketing Daily, Les Luchter - Monday, June 7, 2021
Obe's short workouts on the Hum app are designed to raise hea ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
The shift signals an expanded offering and mission in an era whe ...
- With Hyperrealism, Perfect AI Moves From Beauty To Fashion
D2C Insider, Sarah Mahoney - Monday, June 7, 2021
Perfect says its new AI-powered Automated Pupillary Detection (APD) delivers the mo ...
- Beautyrest Looks To Add Romance With Siriano-Designed Mattresses
Marketing Daily, Sarah Mahoney - Thursday, June 3, 2021
For now, the mattress is only available as a direct-to-consumer purchase throu ...
- For Happy Dads, A Miller Lite/New Balance 'Shoezie' -- And Hard Seltzer In Non-Skinny Cans
Marketing Daily - Top of the News, Les Luchter - Friday, June 4, 2021
Two very different beverage brands are touting dad-friendly features and promos ...
- Buying Depop, Etsy Tries On Resale Fashion
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 3, 2021
Etsy is paying $1.63 billion for U.K.-based fashion resale marketplace Depop, whi ...
- Bose Offers First D2C Hearing Aids
D2C Insider, Sarah Mahoney - Tuesday, June 1, 2021
FDA cleared the company to sell hearing aids directly to the consume ...
- Discovery/WarnerMedia Banks On Streaming, But Linear TV Remains Potent
Television News Daily, Wayne Friedman - Monday, May 24, 2021
A combined Discovery-WarnerMedia gains an industry-leading 29% of all time viewed acro ...
- In First Brand Campaign, Willow Declares Independence For Nursing Moms
D2C Insider, Sarah Mahoney - Monday, May 24, 2021
Campaign for Willow, the wearable mobile breast pump, is meant as ...
- Discovery-WarnerMedia Estimates $15 Billion In D2C Revenues In First Year
Television News Daily, Wayne Friedman - Friday, May 21, 2021
The bulk of this revenue would come from Discovery+, launched this pa ...
- Peloton Manages High Intensity Growth
Brand Insider Podcast, Steve Smith - Friday, May 21, 2021
Few brands were better positioned for growth during this year of lockdow ...
- Tom's Of Maine Polishes Its Purpose-Driven Edge
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 21, 2021
Colgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packagi ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand Safety
MAD, Steve McClellan - Tuesday, May 18, 2021
The ANA study finds other sharp differences in the KPIs valued mo ...
- Harry's Invites Guys To Finally Spread Their Wings
Marketing Daily, Sarah Mahoney - Tuesday, May 18, 2021
New ad reassures guys to go "Wings Up" as they gain confiden ...
- Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2021
"Retta is a great fit for the brand as she is ...
- Quip Out To Straighten Smiles With Hybrid Model
D2C Insider, Sarah Mahoney - Monday, May 17, 2021
Quip is moving into the dental aligner market with an approach th ...
- Walmart Adds Virtual Try-On Tech
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 17, 2021
Zeekit lets users try dozens of outfits in minutes. It claims technolo ...