- Apartments.com Casts Broad Net For Renters, Landlords
Marketing Daily, Steve Ellwanger - Wednesday, June 9, 2021
Campaign spots feature Brad Bellflower (Jeff Goldblum) explaining that Apartments.com can fi ...
- Hum By Colgate Connects With Obe Fitness For Smart Toothbrush Content
Marketing Daily, Les Luchter - Monday, June 7, 2021
Obe's short workouts on the Hum app are designed to raise hea ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
The shift signals an expanded offering and mission in an era whe ...
- With Hyperrealism, Perfect AI Moves From Beauty To Fashion
D2C Insider, Sarah Mahoney - Monday, June 7, 2021
Perfect says its new AI-powered Automated Pupillary Detection (APD) delivers the mo ...
- Beautyrest Looks To Add Romance With Siriano-Designed Mattresses
Marketing Daily, Sarah Mahoney - Thursday, June 3, 2021
For now, the mattress is only available as a direct-to-consumer purchase throu ...
- For Happy Dads, A Miller Lite/New Balance 'Shoezie' -- And Hard Seltzer In Non-Skinny Cans
Marketing Daily - Top of the News, Les Luchter - Friday, June 4, 2021
Two very different beverage brands are touting dad-friendly features and promos ...
- Buying Depop, Etsy Tries On Resale Fashion
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 3, 2021
Etsy is paying $1.63 billion for U.K.-based fashion resale marketplace Depop, whi ...
- Bose Offers First D2C Hearing Aids
D2C Insider, Sarah Mahoney - Tuesday, June 1, 2021
FDA cleared the company to sell hearing aids directly to the consume ...
- Discovery/WarnerMedia Banks On Streaming, But Linear TV Remains Potent
Television News Daily, Wayne Friedman - Monday, May 24, 2021
A combined Discovery-WarnerMedia gains an industry-leading 29% of all time viewed acro ...
- In First Brand Campaign, Willow Declares Independence For Nursing Moms
D2C Insider, Sarah Mahoney - Monday, May 24, 2021
Campaign for Willow, the wearable mobile breast pump, is meant as ...
- Discovery-WarnerMedia Estimates $15 Billion In D2C Revenues In First Year
Television News Daily, Wayne Friedman - Friday, May 21, 2021
The bulk of this revenue would come from Discovery+, launched this pa ...
- Peloton Manages High Intensity Growth
Brand Insider Podcast, Steve Smith - Friday, May 21, 2021
Few brands were better positioned for growth during this year of lockdow ...
- Tom's Of Maine Polishes Its Purpose-Driven Edge
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 21, 2021
Colgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packagi ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand Safety
MAD, Steve McClellan - Tuesday, May 18, 2021
The ANA study finds other sharp differences in the KPIs valued mo ...
- Harry's Invites Guys To Finally Spread Their Wings
Marketing Daily, Sarah Mahoney - Tuesday, May 18, 2021
New ad reassures guys to go "Wings Up" as they gain confiden ...
- Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2021
"Retta is a great fit for the brand as she is ...
- Quip Out To Straighten Smiles With Hybrid Model
D2C Insider, Sarah Mahoney - Monday, May 17, 2021
Quip is moving into the dental aligner market with an approach th ...
- Walmart Adds Virtual Try-On Tech
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 17, 2021
Zeekit lets users try dozens of outfits in minutes. It claims technolo ...
- Disney's Q2 D2C Revenues Spike 60%, Disney+ At 104M Subs
Television News Daily, Wayne Friedman - Friday, May 14, 2021
Walt Disney's D2C business witnessed a 59% rise in revenue in fisc ...
- Frozen Dessert Makers Rev Up Marketing In Time For Summer
Marketing Daily, Steve Ellwanger - Thursday, May 13, 2021
New campaigns for established and emerging frozen confections check lots of boxes-fr ...
- Zenni Toasts Iris' 100th With 100-Frame Party
D2C Insider, Sarah Mahoney - Monday, May 10, 2021
The collection honoring Iris Apfel is full of eyeglass frames suited ...
- Will Back To Normal Mean Less For Etsy?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 7, 2021
It now expects second-quarter sales "to decelerate along with the rest ...
- Roku's Ad Business Up Sharply, 2.4M Active Accounts Added To Total 53.6M
Television News Daily, Wayne Friedman - Friday, May 7, 2021
"Ad spending by major agency holding companies with Roku more than double ...
- Sinclair Plans D2C App For Its Bally Sports-Branded RSNs
Television News Daily, Wayne Friedman - Wednesday, May 5, 2021
The launch will come in the first half of 2022. Sinclair estimat ...
- Roman Brings Men's Health Products To Walmart
D2C Insider, Sarah Mahoney - Monday, May 3, 2021
Roman started in 2017 as a new D2C way to sell medicati ...
- Amazon's Sales And Profits Rise To 'Staggering' Levels
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 29, 2021
The company posted big gains in just about every division, barreling pa ...
- Biles Jilts Nike, Jumps To Athleta
D2C Insider, Sarah Mahoney - Monday, April 26, 2021
The long-term partnership focuses especially on Athleta Girl and includes signature produc ...
- With Like New, Lululemon Joins Recommerce World
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2021
Like New allows customers to trade gently used Lululemon items at ...
- Beautycounter Gets Big-Bucks Backing
D2C Insider, Sarah Mahoney - Monday, April 19, 2021
The new transaction values the company at $1 billion. Glossier, one ...
- Rising D2C Video Businesses To Push Faster Broadband Subscriptions
Television News Daily, Wayne Friedman - Monday, April 12, 2021
UBS estimates total cable and telco-based services will grow 3.6% in 2 ...