- Reintroducing The Illy Brand You Already Know
Brand Insider Podcast, Steve Smith - Monday, August 9, 2021
You've seen the Illy brand before. You just may not know i ...
- State Bags Debuts Affordable Back-To-School Line At Target
D2C Insider, Sarah Mahoney - Monday, August 9, 2021
The company, launched to help New York City's underprivileged kids is channeli ...
- Time For Another Rant: Dear Digital D2C Marketers
Media Insider, Maarten Albarda - Friday, August 6, 2021
A couple of issues require your attention -- because, frankly, they shou ...
- Sinclair Q2: Ad Sales Up 110% From Year-Ago Period, Streaming RSN Biz To Launch In 2022
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
In a recent filing, Sinclair believes a D2C service could hit 4 ...
- Slow Growth At Pinterest Sparks D2C Concerns
D2C Insider, Sarah Mahoney - Monday, August 2, 2021
While most financial results soared past expectations, headlines focused on the unexpect ...
- Hitting Speed Bumps, Amazon's Growth Is A Little Less Dazzling
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 30, 2021
Amazon's failure to meet Wall Street predictions for the first time ...
- Visible Leans On Its Site, Not Media, To Convert
Brand Insider Podcast, Steve Smith - Friday, July 30, 2021
As brands contemplate a post-cookie future, many rely on their own si ...
- As Digital Food Slows, What's Ahead For D2C Meal Kits?
D2C Insider, Sarah Mahoney - Monday, July 26, 2021
Interest in cooking at home remains high, along with consumer enthusiasm f ...
- Streamer CNN+ To Launch First-Quarter 2022
Television News Daily, Wayne Friedman - Monday, July 19, 2021
CNN+ says it will have original, live, on-demand and interactive programming ...
- Madison Reed Moves Into On-Demand Consults
D2C Insider, Sarah Mahoney - Monday, July 19, 2021
The D2C hair-color company's video consultations with licensed colorists provide everything fr ...
- Effective Ecommerce Requires Thoughtful Investment
Marketing Insider, James Flynn - Monday, July 19, 2021
Free delivery/returns isn't always easy to achieve -- though cited as t ...
- How Can TV Companies Win In Ecommerce-Centric World?
Media Insider, Dave Morgan - Thursday, July 15, 2021
Could television win as companies save money on real estate, but mu ...
- New D2C, CPG Entrant: TeethRefreshers, For On-The-Go Mouthcare
Marketing Daily, Les Luchter - Tuesday, July 13, 2021
TeethRefreshers, a lipstick-sized reusable toothbrush/toothpaste product for both women and men, h ...
- In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 14, 2021
Nike's "Best Day Ever" spot is is a goofy ode to tomorro ...
- Nordstrom Targets 20-Somethings With Asos Deal
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 12, 2021
Nordstrom is teaming up with Asos, a British online fashion and cosmet ...
- Why Glossier Is Opening More Stores
D2C Insider, Sarah Mahoney - Monday, July 12, 2021
"Customers want to move fluidly between immersive and personalized ecommerce and reta ...
- Mission's Mission: Making Produce A CPG
Brand Insider Podcast, Steve Smith - Friday, July 9, 2021
If Millennials have a signature food, then surely avocados would be i ...
- Too-Blatant Marketing Move? Tums Promotes Spicy Foods Consumption
Marketing Daily - Top of the News, Les Luchter - Thursday, July 8, 2021
Tums has teamed with spicy food connoisseur Sean Evans (YouTube's "Hot Ones ...
- In Tough Times For Luggage, Away Reveals New Brand Strategy
D2C Insider, Sarah Mahoney - Tuesday, July 6, 2021
Strategy is built on the core belief that "the more everyone travel ...
- Shoemaker Allbirds Reportedly Eyes Morgan Stanley For IPO
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 29, 2021
Shoemaker Allbirds has tapped banks including Morgan Stanley for its initial publ ...
- Start-up D2C Brand From 70-Year-Old Bedmaker Debuts July 4
MAD, Amy Corr - Tuesday, June 29, 2021
Agency GCF created Milton Sleep Co., a new bed-in-a-box brand, from t ...
- For The Zebra, 'Brand-ish' Advertising Cements D2C Positioning
D2C Insider, Sarah Mahoney - Monday, June 28, 2021
The insurance comparison site recently launched its first large marketing campaign, somewhe ...
- Everlane Ups Sustainability Claims With 'Clean Denim'
D2C Insider, Sarah Mahoney - Monday, June 21, 2021
The company is still working to distance itself from scandals that bro ...
- How Packvertising Became The New Advertising
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
As conventional ad-based marketing may be wearing out, getting blocked, or lo ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost d ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its foc ...
- Match's Wedding Singers Beg You: Hook Up, Get Hitched
Marketing Daily, Sarah Mahoney - Thursday, June 17, 2021
For its latest "get back out there, single people" push, Match releas ...
- Spark Foundry Lands A Beauty, Sally's
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
Days after Dentsu X landed direct-to-consumer hair colorist Madison Reed, Publicis Media ...
- Founder Q&A: Why Ro Veteran Rachel Blank Is Launching Allara
D2C Insider, Sarah Mahoney - Monday, June 14, 2021
The virtual platform aims to help women with polycystic ovary syndrome avo ...
- Marriage Survived Lockdown? EBay Thinks You Deserve Rewards
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 14, 2021
Ebay is launching the Refurb Registry, which sells only certified refurbished ite ...