- In New Eyewear Ad, Tom Brady Meets His Ancient Self
Marketing Daily, Sarah Mahoney - Friday, September 3, 2021
Ad for Christoper Cloos eyeglasses shows what the legendary quarterback will lo ...
- Top 3 Premium Streamers May Have Hit Saturation Point: Survey
Television News Daily, Wayne Friedman - Wednesday, September 1, 2021
Leichtman says 82% of all TV homes have at least one streami ...
- Harry's Flexes Its Funny Bone
D2C Insider, Sarah Mahoney - Friday, August 27, 2021
The company hopes the ads, developed by Notable, the London-based creative agenc ...
- Lakshmi Teams With Winery In Women's Health Initiative
Marketing Daily, Les Luchter - Friday, August 27, 2021
"Top Chef" host Padma Lakshmi has developed three recipes to pair wi ...
- The Surge In Retail Ad Platforms, Demystified
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 27, 2021
"Marketers want to get as close to the moment of purchase ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce ...
- D2C Brands Rev Up Ad Spending, Especially On TV
D2C Insider, Sarah Mahoney - Monday, August 23, 2021
Spending on TV accounted for $2.7 billion this year. "And the renew ...
- Neou Fitness Streamer Teams With IHeartMedia For Local Audio Campaigns
Marketing Daily, Les Luchter - Thursday, August 19, 2021
In mid-September, online fitness platform Neou will launch ongoing audio campaigns ...
- For Bark, Add-To-Box Option Builds Revenues
D2C Insider, Sarah Mahoney - Monday, August 16, 2021
Add-To-Box increases sales, helps launch new product lines, and deepens the company ...
- Disney's Hulu Sees Unexpected Gains In Ad Revenue, Disney+ Outperforms
Television News Daily, Wayne Friedman - Friday, August 13, 2021
Disney's D2C business, which Hulu and Disney+ are a major part o ...
- Acne Insecurity Gets Visible Again As People Venture Out
Marketing Daily, Les Luchter - Wednesday, August 11, 2021
In a poll of adults and teens spearheaded by skin treatment compan ...
- Fetch Rewards Platform Expands Reach, Debuts OOH Ads
Marketing Daily, Steve Ellwanger - Monday, August 9, 2021
In one spot, a young couple uses power tools in "innovative y ...
- Reintroducing The Illy Brand You Already Know
Brand Insider Podcast, Steve Smith - Monday, August 9, 2021
You've seen the Illy brand before. You just may not know i ...
- State Bags Debuts Affordable Back-To-School Line At Target
D2C Insider, Sarah Mahoney - Monday, August 9, 2021
The company, launched to help New York City's underprivileged kids is channeli ...
- Time For Another Rant: Dear Digital D2C Marketers
Media Insider, Maarten Albarda - Friday, August 6, 2021
A couple of issues require your attention -- because, frankly, they shou ...
- Sinclair Q2: Ad Sales Up 110% From Year-Ago Period, Streaming RSN Biz To Launch In 2022
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
In a recent filing, Sinclair believes a D2C service could hit 4 ...
- Slow Growth At Pinterest Sparks D2C Concerns
D2C Insider, Sarah Mahoney - Monday, August 2, 2021
While most financial results soared past expectations, headlines focused on the unexpect ...
- Hitting Speed Bumps, Amazon's Growth Is A Little Less Dazzling
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 30, 2021
Amazon's failure to meet Wall Street predictions for the first time ...
- Visible Leans On Its Site, Not Media, To Convert
Brand Insider Podcast, Steve Smith - Friday, July 30, 2021
As brands contemplate a post-cookie future, many rely on their own si ...
- As Digital Food Slows, What's Ahead For D2C Meal Kits?
D2C Insider, Sarah Mahoney - Monday, July 26, 2021
Interest in cooking at home remains high, along with consumer enthusiasm f ...
- Streamer CNN+ To Launch First-Quarter 2022
Television News Daily, Wayne Friedman - Monday, July 19, 2021
CNN+ says it will have original, live, on-demand and interactive programming ...
- Madison Reed Moves Into On-Demand Consults
D2C Insider, Sarah Mahoney - Monday, July 19, 2021
The D2C hair-color company's video consultations with licensed colorists provide everything fr ...
- Effective Ecommerce Requires Thoughtful Investment
Marketing Insider, James Flynn - Monday, July 19, 2021
Free delivery/returns isn't always easy to achieve -- though cited as t ...
- How Can TV Companies Win In Ecommerce-Centric World?
Media Insider, Dave Morgan - Thursday, July 15, 2021
Could television win as companies save money on real estate, but mu ...
- New D2C, CPG Entrant: TeethRefreshers, For On-The-Go Mouthcare
Marketing Daily, Les Luchter - Tuesday, July 13, 2021
TeethRefreshers, a lipstick-sized reusable toothbrush/toothpaste product for both women and men, h ...
- In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 14, 2021
Nike's "Best Day Ever" spot is is a goofy ode to tomorro ...
- Nordstrom Targets 20-Somethings With Asos Deal
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 12, 2021
Nordstrom is teaming up with Asos, a British online fashion and cosmet ...
- Why Glossier Is Opening More Stores
D2C Insider, Sarah Mahoney - Monday, July 12, 2021
"Customers want to move fluidly between immersive and personalized ecommerce and reta ...
- Mission's Mission: Making Produce A CPG
Brand Insider Podcast, Steve Smith - Friday, July 9, 2021
If Millennials have a signature food, then surely avocados would be i ...
- Too-Blatant Marketing Move? Tums Promotes Spicy Foods Consumption
Marketing Daily - Top of the News, Les Luchter - Thursday, July 8, 2021
Tums has teamed with spicy food connoisseur Sean Evans (YouTube's "Hot Ones ...