AdRoll has debuted a suite of marketing tools for direct-to-consumer (D2C) brands, including email capabilities.
The new tools include opt-in email capture, triggered and on-demand email sends, drag-and-drop email builders, and insight into visitor activity. Users can track exit intent, scroll time, and time spent on the page.
The goal is to provide clients with “an all-in-one platform for essential marketing and advertising activities, serving as mission control for the entire customer journey,” says Toby Gabriner, CEO of AdRoll parent NextRoll, Inc., adding that D2C marketers “are overwhelmed with options and often have to cobble together multiple solutions to get the power of a single platform.”
There are three monthly and 12-month packages including Starter, which is free; Essentials, which costs $9 per month when billed annually; and Growth, which starts at $19 per month when billed annually and increases to $499 with enhanced measurement capabilities.