- With New Billie Campaign, Women Muscle Into Movember
Marketing Daily, Sarah Mahoney - Thursday, October 31, 2019
Billie, a D2C women's razor start-up, is encouraging women to grow o ...
- Ad Execs See Too Much Focus On D2C Brands, But Acknowledge They Are Innovating Media
MediaDailyNews, Joe Mandese - Wednesday, October 30, 2019
Two-thirds of ad execs believe there currently is too much focus ...
- In Latest Moves, Ancestry And 23andMe Aim To Change Behavior
D2C Insider, Sarah Mahoney - Monday, October 28, 2019
75% of respondents in 23andMe research say they've taken at least o ...
- Why D2C Brands Are Branching Out To OTT
Marketing CPG Weekly, Rebecca Lerner - Monday, October 28, 2019
OTT not only provides ability to precision-target desirable audiences, it's also f ...
- Haven Life Banks On Partnership With Amazon's FireTV
Show Daily, Nina Lentini - Thursday, October 24, 2019
Nearly all of its prospect audience is matched to Amazon's, giving ...
- Allbirds To Open 20 Stores in 2020
Around the Net In Brand Marketing, Phyllis Fine - Sunday, October 20, 2019
D2C eco-friendly footwear brand Allbirds "is ramping up its brick-and-mortar presence," accordi ...
- Making Friends: How Smart D2C Brands Engage Customers
D2C Insider, Sarah Mahoney - Sunday, October 20, 2019
According to a Braze study, D2C brands get open rates that a ...
- SmileDirect, DoorDash And 23AndMe Top D2C Ad Spenders
Marketing Daily, Sarah Mahoney - Sunday, October 20, 2019
A new analysis of top-spending D2C brands finds that just five ...
- Data Reveals Volatility Among Top D2C Brands
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Direct-to-consumer (D2C) brands may seem to come out of nowhere for ma ...
- Why The Top D2C Brands Are Actually Media
RTBlog, Joe Mandese - Monday, October 21, 2019
MONTAUK, NY -- Media companies are using free or discounted access ...
- D2C Acquisition Costs Need Not Bankrupt Them
MediaDailyNews, George Simpson - Thursday, October 17, 2019
D2C companies inevitably hit a wall in terms of customer scale a ...
- Wayfair Launches Europe Flagship Brand
Around the Net In Brand Marketing, Phyllis Fine - Monday, October 14, 2019
D2C retailer Wayfair debuts Hykkon, "the first flagship brand for Wayfair’s Europe ...
- Wine Insiders' Secret? Older Drinkers, Plenty of Reds, QVC
D2C Insider, Sarah Mahoney - Monday, October 14, 2019
Founded in 1982, it doesn't think of itself as a disruptor ...
- Hungryroot Launches Personalized Healthy Foods Service
Around the Net In Brand Marketing, Phyllis Fine - Monday, October 7, 2019
New York City-based packaged foods D2C brand Hungryroot is "taking on Amaz ...
- 'Hims, Hers' Hopes To Shake Up Healthcare
D2C Insider, Sarah Mahoney - Monday, October 7, 2019
The online start-up currently offers more than 40 products, some requiring prescription ...
- Disney Banning Netflix Advertising On Its Entertainment Networks
Television News Daily, Wayne Friedman - Saturday, October 5, 2019
Viewing Netflix more as a straight-ahead competitor for its growing streaming busines ...
- Connected TV's Momentum Gets The Spotlight
Advanced TV Insider, Karlene Lukovitz - Friday, October 4, 2019
CTV accounted for 50% of all video ad impressions on Extreme Reach ...
- HBO Max Names Key Operational Executives
Digital News Daily, Karlene Lukovitz - Tuesday, October 1, 2019
Otter Media CEO Tony Goncalves will head the team. His next ...
- Rent The Runway Snafu Causes Order Delays
Around the Net In Brand Marketing, Phyllis Fine - Monday, September 30, 2019
Bad PR for fashion rental firm Rent the Runway, which "has p ...
- Beware Of Branding: Bombas Founder On Why It Waited
D2C Insider, Sarah Mahoney - Monday, September 30, 2019
"I wouldn't risk early capital on stuff like" brand marketing, says Bomba ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2019
Partnership helps marketers that buy media on digital billboards throughout the count ...
- Truman's Aims to Shake Up The Way We Clean
D2C Insider, Sarah Mahoney - Monday, September 23, 2019
Via subscription, the company sells cartridges of cleaning concentrate, which people sti ...
- Where Should D2Cs Market Next? Try the Open Web
Marketing D2C Weekly, Eric Wheeler - Monday, September 23, 2019
Soaring ad rates, driven in part by the wave of D2Cs themselve ...
- Research: Gen Z Looking For New Brands, Big Hearts
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2019
Gen Z consumers may be thoroughly digital, but new research finds they' ...
- Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?
Media Insider, Dave Morgan - Thursday, September 19, 2019
What might the D2C-reshaped world of TV advertising look like? There wi ...
- How MedAnswers Is Bettering The Baby Odds
D2C Insider, Sarah Mahoney - Monday, September 16, 2019
The Fertility Awareness app provides users with answers from some 200 board-certifi ...
- D2C Brands Struggle As Shopkeepers
Marketing D2C Weekly, Sarah Mahoney - Monday, September 16, 2019
New research from Blis says many of these shops are experiencing l ...
- Digital Operative, 85SIXTY Enter Strategic Partnership
MAD, Larissa Faw - Thursday, September 12, 2019
By officially teaming up, the agency's skill-sets combine from the start. ...
- Buzz Builds Around Food Traceability: Nectar Wires The Hive
D2C Insider, Sarah Mahoney - Monday, September 9, 2019
Nectar is a small start-up based in Montreal that develops and instal ...
- Can Rental Save A Retail Icon?
D2C Insider, Sarah Mahoney - Tuesday, September 3, 2019
What will fashion rental company Le Tote do with its purchase ...