- Disney Banning Netflix Advertising On Its Entertainment Networks
Television News Daily, Wayne Friedman - Saturday, October 5, 2019
Viewing Netflix more as a straight-ahead competitor for its growing streaming busines ...
- Connected TV's Momentum Gets The Spotlight
Advanced TV Insider, Karlene Lukovitz - Friday, October 4, 2019
CTV accounted for 50% of all video ad impressions on Extreme Reach ...
- HBO Max Names Key Operational Executives
Digital News Daily, Karlene Lukovitz - Tuesday, October 1, 2019
Otter Media CEO Tony Goncalves will head the team. His next ...
- Rent The Runway Snafu Causes Order Delays
Around the Net In Brand Marketing, Phyllis Fine - Monday, September 30, 2019
Bad PR for fashion rental firm Rent the Runway, which "has p ...
- Beware Of Branding: Bombas Founder On Why It Waited
D2C Insider, Sarah Mahoney - Monday, September 30, 2019
"I wouldn't risk early capital on stuff like" brand marketing, says Bomba ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2019
Partnership helps marketers that buy media on digital billboards throughout the count ...
- Truman's Aims to Shake Up The Way We Clean
D2C Insider, Sarah Mahoney - Monday, September 23, 2019
Via subscription, the company sells cartridges of cleaning concentrate, which people sti ...
- Where Should D2Cs Market Next? Try the Open Web
Marketing D2C Weekly, Eric Wheeler - Monday, September 23, 2019
Soaring ad rates, driven in part by the wave of D2Cs themselve ...
- Research: Gen Z Looking For New Brands, Big Hearts
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2019
Gen Z consumers may be thoroughly digital, but new research finds they' ...
- Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?
Media Insider, Dave Morgan - Thursday, September 19, 2019
What might the D2C-reshaped world of TV advertising look like? There wi ...
- How MedAnswers Is Bettering The Baby Odds
D2C Insider, Sarah Mahoney - Monday, September 16, 2019
The Fertility Awareness app provides users with answers from some 200 board-certifi ...
- D2C Brands Struggle As Shopkeepers
Marketing D2C Weekly, Sarah Mahoney - Monday, September 16, 2019
New research from Blis says many of these shops are experiencing l ...
- Digital Operative, 85SIXTY Enter Strategic Partnership
MAD, Larissa Faw - Thursday, September 12, 2019
By officially teaming up, the agency's skill-sets combine from the start. ...
- Buzz Builds Around Food Traceability: Nectar Wires The Hive
D2C Insider, Sarah Mahoney - Monday, September 9, 2019
Nectar is a small start-up based in Montreal that develops and instal ...
- Can Rental Save A Retail Icon?
D2C Insider, Sarah Mahoney - Tuesday, September 3, 2019
What will fashion rental company Le Tote do with its purchase ...
- D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
Digital News Daily, Laurie Sullivan - Thursday, August 29, 2019
A study has found that direct-to-consumer brand advertisers have higher click-through a ...
- D2C Shop MuteSix Acquired By Dentsu Aegis
MAD, Steve McClellan - Wednesday, August 28, 2019
Based in Los Angeles, the agency will be aligned with iProspect a ...
- Q&A: Why Physical Stores Can't Catch Up To Circular Fashion
D2C Insider, Sarah Mahoney - Monday, August 26, 2019
Online vintage company ThredUp's announcement that it will open small shops insi ...
- Solving For Fragmentation In D2C Economy
Marketing D2C Weekly, Nikhil Lai - Monday, August 26, 2019
If brands scale primarily on digital, they risk getting caught in ...
- Omnichannel Returns: Everything Old Is New Again
D2C Insider, Sarah Mahoney - Monday, August 19, 2019
Q&A with Patrick Robinson, a general partner at investment firm CircleUp, who ...
- Women-Owned Consumer Brands Dominate List Of Innovators
Marketing D2C Weekly, Sarah Mahoney - Monday, August 19, 2019
CircleUp, which invests in and advises start-ups, recently announced the CircleUp25, t ...
- Macy's, JC Penney, Banana Republic: Will Used Clothes And Subscriptions Help?
Marketing Daily, Sarah Mahoney - Sunday, August 18, 2019
Both Macy's and J.C. Penney announced partnerships with clothing consignment brand thredU ...
- 'Direct' Isn't Enough To Make Us Love Clothes Again
D2C Insider, Sarah Mahoney - Monday, August 12, 2019
Despite all the hoopla over D2C brands, retail sales of clothing fe ...
- Growth Spurt: How D2C Brands Mature
Marketing D2C Weekly, Nikhil Lai - Monday, August 12, 2019
For some, like oral care brand Quip, growth means developing an end-to-e ...
- 'From' Lines Are Accurate If Email Links To Advertiser Site, Judge Rules
Email Marketing Daily, Ray Schultz - Friday, August 9, 2019
The opinion states that Digital Media Solutions did not send emails wi ...
- Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?
Media Insider, Dave Morgan - Thursday, August 8, 2019
What might the D2C-reshaped world of TV advertising look like? There wi ...
- D2C Vs. Demographics: Winning The Diaper Derby
D2C Insider, Sarah Mahoney - Monday, July 29, 2019
"We were spending $180 a month or so on diapers, which seem ...
- Celebrating You: Why D2C Brands Need Self-Expression
Marketing D2C Weekly, Nikhil Lai - Sunday, July 28, 2019
Whether running organic, customer-centric marketing or R&D, D2C brands give consumers ...
- It's The Ecommerce, Stupid
RTBlog, Joe Mandese - Monday, July 29, 2019
A new analysis showing ecommerce is driving ad spending growth in Jap ...
- Vans, The North Face Gain On D2C Push
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2019
The company says revenue climbed 6% to $2.3 billion, including a 2 ...