- Scale To Sustainability: Gravity Lands On Purple Mattress
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Gravity Products launched on Kickstarter in 2017 and gathered $5 million ...
- Weleda Takes Aim At The Moving Target -- And Scores
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
After performing a "reverse segmentation," the brand began to layer audiences unt ...
- Farmer's Dog Prioritizes Retention Over Acquisition
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
"We stopped growth when we realized we wanted to build a sustainab ...
- Data Is At The Heart Of Everything A D2C Brand Does
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
When D2C brands look to development new products, how do they u ...
- Podcasting 'Insures' Awareness Of Policygenius
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
There it was, a small tech store in the Big Apple, ...
- Winery's CRM: From Tastings To Grazie Cards, Vine Tags
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
For locals, Francis Ford Coppola Winery texts as a way to conne ...
- Have You Crowdsourced A Pizza Oven Lately?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
FirstBuild's Rick Hasselbeck explains that the company's "makers," as they are calle ...
- CBS Q3 Revenue Below Expectations, Ad Revenue Down 7%
Television News Daily, Wayne Friedman - Tuesday, November 12, 2019
At the same time, overall company revenues inched up only 1% ...
- Tinder Scoring Big With Gen Z Content
D2C Insider, Sarah Mahoney - Monday, November 11, 2019
The interactive adventure Swipe Night follows a group of friends who ju ...
- Tips For New D2C Brands: Making It In Today's Market
Marketing D2C Weekly, Alex Song - Monday, November 11, 2019
For example: Rethink Series A funding. ...
- NBA Digital, Turner Start D2C TV Streaming Platform Featuring Live Games
Television News Daily, Wayne Friedman - Tuesday, November 5, 2019
Turner and NBA Digital say they are launching the first sports leag ...
- The Unboxing Paradox: Surprise Beats Convenience
D2C Insider, Sarah Mahoney - Monday, November 4, 2019
The key finding of Reach3 Insights' research on subscription boxes? Most peop ...
- With New Billie Campaign, Women Muscle Into Movember
Marketing Daily, Sarah Mahoney - Thursday, October 31, 2019
Billie, a D2C women's razor start-up, is encouraging women to grow o ...
- Ad Execs See Too Much Focus On D2C Brands, But Acknowledge They Are Innovating Media
MediaDailyNews, Joe Mandese - Wednesday, October 30, 2019
Two-thirds of ad execs believe there currently is too much focus ...
- In Latest Moves, Ancestry And 23andMe Aim To Change Behavior
D2C Insider, Sarah Mahoney - Monday, October 28, 2019
75% of respondents in 23andMe research say they've taken at least o ...
- Why D2C Brands Are Branching Out To OTT
Marketing CPG Weekly, Rebecca Lerner - Monday, October 28, 2019
OTT not only provides ability to precision-target desirable audiences, it's also f ...
- Haven Life Banks On Partnership With Amazon's FireTV
Show Daily, Nina Lentini - Thursday, October 24, 2019
Nearly all of its prospect audience is matched to Amazon's, giving ...
- Allbirds To Open 20 Stores in 2020
Around the Net In Brand Marketing, Phyllis Fine - Sunday, October 20, 2019
D2C eco-friendly footwear brand Allbirds "is ramping up its brick-and-mortar presence," accordi ...
- Making Friends: How Smart D2C Brands Engage Customers
D2C Insider, Sarah Mahoney - Sunday, October 20, 2019
According to a Braze study, D2C brands get open rates that a ...
- SmileDirect, DoorDash And 23AndMe Top D2C Ad Spenders
Marketing Daily, Sarah Mahoney - Sunday, October 20, 2019
A new analysis of top-spending D2C brands finds that just five ...
- Data Reveals Volatility Among Top D2C Brands
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Direct-to-consumer (D2C) brands may seem to come out of nowhere for ma ...
- Why The Top D2C Brands Are Actually Media
RTBlog, Joe Mandese - Monday, October 21, 2019
MONTAUK, NY -- Media companies are using free or discounted access ...
- D2C Acquisition Costs Need Not Bankrupt Them
MediaDailyNews, George Simpson - Thursday, October 17, 2019
D2C companies inevitably hit a wall in terms of customer scale a ...
- Wayfair Launches Europe Flagship Brand
Around the Net In Brand Marketing, Phyllis Fine - Monday, October 14, 2019
D2C retailer Wayfair debuts Hykkon, "the first flagship brand for Wayfair’s Europe ...
- Wine Insiders' Secret? Older Drinkers, Plenty of Reds, QVC
D2C Insider, Sarah Mahoney - Monday, October 14, 2019
Founded in 1982, it doesn't think of itself as a disruptor ...
- Hungryroot Launches Personalized Healthy Foods Service
Around the Net In Brand Marketing, Phyllis Fine - Monday, October 7, 2019
New York City-based packaged foods D2C brand Hungryroot is "taking on Amaz ...
- 'Hims, Hers' Hopes To Shake Up Healthcare
D2C Insider, Sarah Mahoney - Monday, October 7, 2019
The online start-up currently offers more than 40 products, some requiring prescription ...
- Disney Banning Netflix Advertising On Its Entertainment Networks
Television News Daily, Wayne Friedman - Saturday, October 5, 2019
Viewing Netflix more as a straight-ahead competitor for its growing streaming busines ...
- Connected TV's Momentum Gets The Spotlight
Advanced TV Insider, Karlene Lukovitz - Friday, October 4, 2019
CTV accounted for 50% of all video ad impressions on Extreme Reach ...
- HBO Max Names Key Operational Executives
Digital News Daily, Karlene Lukovitz - Tuesday, October 1, 2019
Otter Media CEO Tony Goncalves will head the team. His next ...