- D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
Digital News Daily, Laurie Sullivan - Thursday, August 29, 2019
A study has found that direct-to-consumer brand advertisers have higher click-through a ...
- D2C Shop MuteSix Acquired By Dentsu Aegis
MAD, Steve McClellan - Wednesday, August 28, 2019
Based in Los Angeles, the agency will be aligned with iProspect a ...
- Q&A: Why Physical Stores Can't Catch Up To Circular Fashion
D2C Insider, Sarah Mahoney - Monday, August 26, 2019
Online vintage company ThredUp's announcement that it will open small shops insi ...
- Solving For Fragmentation In D2C Economy
Marketing D2C Weekly, Nikhil Lai - Monday, August 26, 2019
If brands scale primarily on digital, they risk getting caught in ...
- Omnichannel Returns: Everything Old Is New Again
D2C Insider, Sarah Mahoney - Monday, August 19, 2019
Q&A with Patrick Robinson, a general partner at investment firm CircleUp, who ...
- Women-Owned Consumer Brands Dominate List Of Innovators
Marketing D2C Weekly, Sarah Mahoney - Monday, August 19, 2019
CircleUp, which invests in and advises start-ups, recently announced the CircleUp25, t ...
- Macy's, JC Penney, Banana Republic: Will Used Clothes And Subscriptions Help?
Marketing Daily, Sarah Mahoney - Sunday, August 18, 2019
Both Macy's and J.C. Penney announced partnerships with clothing consignment brand thredU ...
- 'Direct' Isn't Enough To Make Us Love Clothes Again
D2C Insider, Sarah Mahoney - Monday, August 12, 2019
Despite all the hoopla over D2C brands, retail sales of clothing fe ...
- Growth Spurt: How D2C Brands Mature
Marketing D2C Weekly, Nikhil Lai - Monday, August 12, 2019
For some, like oral care brand Quip, growth means developing an end-to-e ...
- 'From' Lines Are Accurate If Email Links To Advertiser Site, Judge Rules
Email Marketing Daily, Ray Schultz - Friday, August 9, 2019
The opinion states that Digital Media Solutions did not send emails wi ...
- Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?
Media Insider, Dave Morgan - Thursday, August 8, 2019
What might the D2C-reshaped world of TV advertising look like? There wi ...
- D2C Vs. Demographics: Winning The Diaper Derby
D2C Insider, Sarah Mahoney - Monday, July 29, 2019
"We were spending $180 a month or so on diapers, which seem ...
- Celebrating You: Why D2C Brands Need Self-Expression
Marketing D2C Weekly, Nikhil Lai - Sunday, July 28, 2019
Whether running organic, customer-centric marketing or R&D, D2C brands give consumers ...
- It's The Ecommerce, Stupid
RTBlog, Joe Mandese - Monday, July 29, 2019
A new analysis showing ecommerce is driving ad spending growth in Jap ...
- Vans, The North Face Gain On D2C Push
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2019
The company says revenue climbed 6% to $2.3 billion, including a 2 ...
- Actor Idris Elba Launches D2C Athleisure Line
Around the Net In Brand Marketing, Phyllis Fine - Monday, July 22, 2019
Want to be closer to the movie (currently, "Fast and Furious") a ...
- The Sharp Sword Of Super Influencers
D2C Insider, Sarah Mahoney - Monday, July 22, 2019
"Earned media and public relations coverage is more influential for D2C brands ...
- ThirdLove's Latest Disruption: Reinvented Fitting Room
Marketing Daily, Sarah Mahoney - Friday, July 19, 2019
ThirdLove's temporary New York location will devote 60% of its space ...
- From Sludge To Nudge: Why Brands Need A Frustration Audit
D2C Insider, Sarah Mahoney - Monday, July 15, 2019
Many D2C brands succeed because they help eliminate the pain points ...
- Appearing Everywhere: The Celebrity Culture Of D2C Brands
Marketing D2C Weekly, Nikhil Lai - Monday, July 15, 2019
The D2C growth playbook is substantially similar to the PR playbook us ...
- Third Of Netflix Users Would Consider Changing To Ad-Supported Option
Television News Daily, Wayne Friedman - Wednesday, July 10, 2019
Traditional and digital media executives believe sharply growing TV production and acquisiti ...
- WarnerMedia To Launch D2C HBO Max In 2020
Television News Daily, Wayne Friedman - Tuesday, July 9, 2019
The new service will offer exclusive original programming -- so-called "Max Original ...
- With New Stores, Saatva Spells Out Success Formula
D2C Insider, Sarah Mahoney - Sunday, July 7, 2019
Founded in 2011, mattress seller Saatva is not only a long-term survivo ...
- Nordstrom Teams With Rent The Runway
Marketing Daily, Sarah Mahoney - Friday, July 5, 2019
Rent the Runway is installing drop-off boxes in four Nordstrom stores ...
- Airbnb: A Digital Pioneer Ages Gracefully
D2C Insider, Sarah Mahoney - Monday, July 1, 2019
Airbnb announced a dramatic increase in its luxury travel offerings -- a ...
- Resilient Reign: Why Content Remains King In D2C Economy
Marketing D2C Weekly, Nikhil Lai - Monday, July 1, 2019
By integrating with content that consumers crave, whether on social, out-of-home ...
- As D2C Broadens, Analysts Zero In On Success Factors
D2C Insider, Sarah Mahoney - Sunday, June 23, 2019
"We believe the most successful D2C brands are ones that offer t ...
- D2C Click-To-Shop Ads Drive Interaction For Carhartt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
The D2C interactive campaign informed consumers about the brand and its product ...
- How Many Stores Does A Digital Brand Need?
D2C Insider, Sarah Mahoney - Monday, June 17, 2019
Does opening more stores -- which usually means sinking considerable cash in ...
- Mirror Image: Seeing Yourself In D2C Brands
Marketing D2C Weekly, Nikhil Lai - Monday, June 17, 2019
A merger of brand and consumer identities is a crucial competence ...