- D2C Should Borrow Old-School Tactics For New Multichannel World
Marketing Insider, Barton Warner - Monday, June 17, 2019
D2C is becoming hyper-competitive in its own right. How can those compani ...
- Strong Results For D2C Companies In Morning, Non-Prime-Time Dayparts
Television News Daily, Wayne Friedman - Tuesday, June 11, 2019
Ads running in morning and daytime TV dayparts averaged significantly better respon ...
- To Track Or Not To Track -- That Is The Networks' Question
TV Watch, Wayne Friedman - Wednesday, June 12, 2019
We have lots of evidence -- in theory -- that TV networ ...
- Secret To D2C Brands' Allure? Outspending Everyone Else
D2C Insider, Sarah Mahoney - Monday, June 10, 2019
And yes, they've noticed those radically outsized budgets make profits (ostensibly, t ...
- For Plant-Loving Millennials, Bloomscape Delivers
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2019
D2C start-up Bloomscape provides basic greenery and eases buyers through early plant-parenthoo ...
- Brand Direct: Fact And Friction
Media Insider, Ted McConnell - Thursday, June 6, 2019
Is traditional retail disrupted by D2C? Certainly, retail is suffering, but dire ...
- Simulmedia Expands D2Cx Capabilities
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Among the changes, per Simulmedia CEO Dave Morgan: campaign minimums are bei ...
- In Latest Twist, Avon -- The Original D2C Brand -- Finds New Relevance
D2C Insider, Sarah Mahoney - Monday, June 3, 2019
Natura & Co, a Brazilian beauty company, is acquiring Avon -- whi ...
- Why D2C Brands Excel At Creating Community
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2019
Study finds that 73% of 500+ D2C brands use customer reviews ...
- Nets Propose 15%+ Prime-Time CPM Hikes, Cite D2C Brand Demand
Television News Daily, Wayne Friedman - Thursday, May 30, 2019
Growing D2C brands are willing to pay near full CPM prices f ...
- This Will Be A Sellers' Upfront
Media Insider, Dave Morgan - Thursday, May 30, 2019
Why? Demand exceeds supply, and supply is fundamentally underpriced compared to alternati ...
- Shopify's Master Plan? Vacant Storefronts, TV Ads
D2C Insider, Sarah Mahoney - Wednesday, May 29, 2019
As company looks to move to its next level of growth, ...
- Consumer Intimacy: The Essential Value Of First-Party Data
Marketing D2C Weekly, Nikhil Lai - Tuesday, May 28, 2019
Heightened demand for consent-based marketing is attuned to the spirit with whi ...
- The Circular Economy's Fashion Moment Arrives
D2C Insider, Sarah Mahoney - Monday, May 20, 2019
Established brands -- especially luxury ones -- no longer shy away fr ...
- Q&A: Jessica Alba On Honest's New Content Campaign
Marketing Daily, Sarah Mahoney - Friday, May 17, 2019
The company is kicking off "I Never Expected," an ambitious 20-episode vid ...
- 3 Reasons Why Legacy CPG Brands Should Go D2C
Marketing Insider, Andrea Haldeman - Thursday, May 16, 2019
For one, they'll have access to first-party shopper data, providing valuable insigh ...
- As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?
D2C Insider, Sarah Mahoney - Monday, May 13, 2019
Thanks to a flurry of expensive ad buys, old-school TV viewers haven ...
- Plato Knows About Direct-to-Consumer Brands
Marketing D2C Weekly, Nikhil Lai - Monday, May 13, 2019
Plato's theory that everyone wants recognition not only explains the mechanics ...
- Harry's Acquired By Owner of Schick, Wilkinson Blades For $1.37B
Marketing Daily, P.J. Bednarski - Thursday, May 9, 2019
Andy Katz-Mayfield and Jeff Raider, the co-founders of the Harry's brand, wi ...
- Wayfair's Conundrum: Increasing Ad Spending Boosts Sales But Zaps Profits
Marketing Daily, Sarah Mahoney - Monday, May 6, 2019
It posted a $102 million loss -- worse than analysts projected ...
- Vast Majority Of Consumers Have Not Used Online Subscription Box Service
Around the Net In Brand Marketing, Phyllis Fine - Monday, May 6, 2019
"A new survey reveals how many consumers have actually used an onli ...
- Will Taboo Topics Help VCs Warm Up To Women's Brands?
D2C Insider, Sarah Mahoney - Monday, May 6, 2019
Consider Postwell, which sends gift boxes to women who've just given birt ...
- In New Ads, Zulily Invites Women To Explore More
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2019
The flash-sale site's spots feature space explorers who speak "Alien," machete-wielding jung ...
- SmileDirect, CVS Take Bigger Bite Out Of Orthodontists
Marketing Daily, Sarah Mahoney - Monday, April 29, 2019
SmileDirectClub is radically expanding its retail reach, announcing a partnership with C ...
- The Other D2C: Enable Your Brand To Go Direct-To-Community
Marketing Insider, Tim Burke - Tuesday, April 30, 2019
Legacy CPG brands that want to compete with D2C brands can identi ...
- The Secret Of D2C Powerhouses? Equality, Intelligence, Honesty
D2C Insider, Sarah Mahoney - Monday, April 29, 2019
D2C success is perhaps less about products and business models, and mo ...
- Tentrr Expands Glamping To 33 States, Adds State Parks
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2019
The D2C start-up -- like Airbnb, but with tents, queen-size beds a ...
- How First-Time Retailers (Like D2C Companies) Can Build Their Brand In-Store
Marketing Insider, Diego Burdi, Paul Filek - Thursday, April 25, 2019
Among our tips: Envision your customer's journey, and find the story ...
- 4 Ways Next-Gen D2C Brands Can Crack Creative Marketing
Marketing Insider, Gerard Keely - Wednesday, April 24, 2019
Hang on to that funnel -- and other tips for brands aimi ...
- Making Digital Edible: Hungryroot Pops Up For Real-Life Challenge
D2C Insider, Sarah Mahoney - Monday, April 22, 2019
"We want to know how customers behave differently in stores, and wh ...