- Harry's Acquired By Owner of Schick, Wilkinson Blades For $1.37B
Marketing Daily, P.J. Bednarski - Thursday, May 9, 2019
Andy Katz-Mayfield and Jeff Raider, the co-founders of the Harry's brand, wi ...
- Wayfair's Conundrum: Increasing Ad Spending Boosts Sales But Zaps Profits
Marketing Daily, Sarah Mahoney - Monday, May 6, 2019
It posted a $102 million loss -- worse than analysts projected ...
- Vast Majority Of Consumers Have Not Used Online Subscription Box Service
Around the Net In Brand Marketing, Phyllis Fine - Monday, May 6, 2019
"A new survey reveals how many consumers have actually used an onli ...
- Will Taboo Topics Help VCs Warm Up To Women's Brands?
D2C Insider, Sarah Mahoney - Monday, May 6, 2019
Consider Postwell, which sends gift boxes to women who've just given birt ...
- In New Ads, Zulily Invites Women To Explore More
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2019
The flash-sale site's spots feature space explorers who speak "Alien," machete-wielding jung ...
- SmileDirect, CVS Take Bigger Bite Out Of Orthodontists
Marketing Daily, Sarah Mahoney - Monday, April 29, 2019
SmileDirectClub is radically expanding its retail reach, announcing a partnership with C ...
- The Other D2C: Enable Your Brand To Go Direct-To-Community
Marketing Insider, Tim Burke - Tuesday, April 30, 2019
Legacy CPG brands that want to compete with D2C brands can identi ...
- The Secret Of D2C Powerhouses? Equality, Intelligence, Honesty
D2C Insider, Sarah Mahoney - Monday, April 29, 2019
D2C success is perhaps less about products and business models, and mo ...
- Tentrr Expands Glamping To 33 States, Adds State Parks
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2019
The D2C start-up -- like Airbnb, but with tents, queen-size beds a ...
- How First-Time Retailers (Like D2C Companies) Can Build Their Brand In-Store
Marketing Insider, Diego Burdi, Paul Filek - Thursday, April 25, 2019
Among our tips: Envision your customer's journey, and find the story ...
- 4 Ways Next-Gen D2C Brands Can Crack Creative Marketing
Marketing Insider, Gerard Keely - Wednesday, April 24, 2019
Hang on to that funnel -- and other tips for brands aimi ...
- Making Digital Edible: Hungryroot Pops Up For Real-Life Challenge
D2C Insider, Sarah Mahoney - Monday, April 22, 2019
"We want to know how customers behave differently in stores, and wh ...
- An Insufficient Label: The True Value Of D2C Brands
Marketing D2C Weekly, Nikhil Lai - Monday, April 22, 2019
Like "startup" and "AI," "direct-to-consumer" or "D2C" is a uniquely powerful lab ...
- Neiman Marcus, H&M Dive Into Secondhand Chic
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2019
Neiman Marcus is buying a minority stake in ecommerce site Fashionphile, whi ...
- The Dichotomy Of Consumer Shopping: Online Vs. In-Store
Marketing Insider, Gary Ellis - Thursday, April 18, 2019
Most surprising finding in study: Respondents selected Pinterest as a top influenc ...
- Search Secrets Of D2C Beauty Brands
D2C Insider, Sarah Mahoney - Monday, April 15, 2019
Disruptor brands are the biggest news in search this year, according ...
- Hidden Danger To D2C Marketing: Fake 'Lookalikes'
Marketing Insider, Asaf Greiner - Friday, April 12, 2019
"Ghost profiles" set up by fraudsters are designed to generate fake traffi ...
- Hermes Cozies Up To D2C Lifestyle Stores
D2C Insider, Sarah Mahoney - Monday, April 8, 2019
Hermes' new store is a sign of just how powerfully D2C-inspired experienc ...
- Solving For Polygamy: Brand Loyalty In D2C Economy
Marketing D2C Weekly, Nikhil Lai - Monday, April 8, 2019
D2C brands are made for mass reach marketing. Their savvy for turni ...
- Amazon Lockers Makes It Handy For Coachella-Goers To Keep Stocked
Marketing Daily, P.J. Bednarski - Friday, April 5, 2019
Concert-goers have special "storefront" on Amazon site to shop for what th ...
- Best Media For Modern D2C Brands? Old-Fashioned Radio
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2019
The combo of TV and AM/FM radio generated about twice the li ...
- 3 Pitfalls D2C Brands Should Avoid When Launching TV Campaigns
Marketing Insider, Philip Inghelbrecht - Friday, April 5, 2019
TV advertising campaigns are now well within reach for DTC brands. B ...
- Former Etsy COO Kozlowski Takes CEO Role At Embattled Blue Apron
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 3, 2019
Company's challenges include "ill-timed IPO" and "problems at its fulfillment center, whi ...
- Why Ecommerce Remains Crucial In Driving Growth
Marketing Insider, Angelo D’Imporzano - Wednesday, April 3, 2019
But less than half of CPG decision-makers in one study plan ...
- Has Lululemon Perfected The D2C Balancing Act?
D2C Insider, Sarah Mahoney - Monday, April 1, 2019
Company prediction that digital sales may eventually account for 50% of a ...
- Will Mass Customization Disrupt Mass Media?
Media Insider, Steven Rosenbaum - Monday, April 1, 2019
With mass customization, Amazon could control a whole new category of direct-to-consum ...
- D2C Brands Know They Must Get Past Creative Egos For Ads That Work
Media Insider, Dave Morgan - Thursday, March 28, 2019
D2C brands are using creative strategies to make TV advertising as effecti ...
- How Many Stores Does A Digital Brand Need?
D2C Insider, Sarah Mahoney - Monday, March 25, 2019
Does opening more stores -- which usually means sinking considerable cash in ...
- A Customized Dress -- With Pockets? Coming Right Up, From EShakti
Marketing D2C Weekly, Phyllis Fine - Monday, March 25, 2019
Company offers more personalization than probably any other women's fashion e-tailer. ...
- As Sales Disappoint, Nike Sees New Power In D2C
Marketing Daily, Sarah Mahoney - Friday, March 22, 2019
Sales from Nike Direct initiatives saw double-digit gains in both apparel a ...