- Hidden Danger To D2C Marketing: Fake 'Lookalikes'
Marketing Insider, Asaf Greiner - Friday, April 12, 2019
"Ghost profiles" set up by fraudsters are designed to generate fake traffi ...
- Hermes Cozies Up To D2C Lifestyle Stores
D2C Insider, Sarah Mahoney - Monday, April 8, 2019
Hermes' new store is a sign of just how powerfully D2C-inspired experienc ...
- Solving For Polygamy: Brand Loyalty In D2C Economy
Marketing D2C Weekly, Nikhil Lai - Monday, April 8, 2019
D2C brands are made for mass reach marketing. Their savvy for turni ...
- Amazon Lockers Makes It Handy For Coachella-Goers To Keep Stocked
Marketing Daily, P.J. Bednarski - Friday, April 5, 2019
Concert-goers have special "storefront" on Amazon site to shop for what th ...
- Best Media For Modern D2C Brands? Old-Fashioned Radio
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2019
The combo of TV and AM/FM radio generated about twice the li ...
- 3 Pitfalls D2C Brands Should Avoid When Launching TV Campaigns
Marketing Insider, Philip Inghelbrecht - Friday, April 5, 2019
TV advertising campaigns are now well within reach for DTC brands. B ...
- Former Etsy COO Kozlowski Takes CEO Role At Embattled Blue Apron
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 3, 2019
Company's challenges include "ill-timed IPO" and "problems at its fulfillment center, whi ...
- Why Ecommerce Remains Crucial In Driving Growth
Marketing Insider, Angelo D’Imporzano - Wednesday, April 3, 2019
But less than half of CPG decision-makers in one study plan ...
- Has Lululemon Perfected The D2C Balancing Act?
D2C Insider, Sarah Mahoney - Monday, April 1, 2019
Company prediction that digital sales may eventually account for 50% of a ...
- Will Mass Customization Disrupt Mass Media?
Media Insider, Steven Rosenbaum - Monday, April 1, 2019
With mass customization, Amazon could control a whole new category of direct-to-consum ...
- D2C Brands Know They Must Get Past Creative Egos For Ads That Work
Media Insider, Dave Morgan - Thursday, March 28, 2019
D2C brands are using creative strategies to make TV advertising as effecti ...
- How Many Stores Does A Digital Brand Need?
D2C Insider, Sarah Mahoney - Monday, March 25, 2019
Does opening more stores -- which usually means sinking considerable cash in ...
- A Customized Dress -- With Pockets? Coming Right Up, From EShakti
Marketing D2C Weekly, Phyllis Fine - Monday, March 25, 2019
Company offers more personalization than probably any other women's fashion e-tailer. ...
- As Sales Disappoint, Nike Sees New Power In D2C
Marketing Daily, Sarah Mahoney - Friday, March 22, 2019
Sales from Nike Direct initiatives saw double-digit gains in both apparel a ...
- Marketers, Let's Face The Amazon Skills Gap
Marketing Insider, Warut Yompool - Monday, March 25, 2019
Brands and agencies should groom existing digital marketing personnel to fill t ...
- Amazon Launches Its First Private-Label Skincare Line
Marketing Daily, Sarah Mahoney - Thursday, March 21, 2019
The 12 Belei products, which include moisturizers, masques, serums and eye crea ...
- To Woo Parents, Kidbox Combines Curation, Cause Marketing
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2019
Miki Berardelli, CEO of Kidbox, says her company is on track ...
- Marketing Today: Mizzen + Main Perfect Fit For CMO Stephanie Swingle
Marketing Daily, Alan Hart - Tuesday, March 19, 2019
Talking about pushing back on the Amazon Effect, Swingle says, "There's goi ...
- What's For Dinner? Retailers Have A Better Answer Than D2C Brands
D2C Insider, Sarah Mahoney - Monday, March 18, 2019
Meal-kit winners will understand I don't want to dig up a p ...
- Debt And D2C: What We're Learning From Kraft Heinz
Media Insider, Dave Morgan - Thursday, March 14, 2019
What happened to Kraft Heinz? Debt, flat sales and significantly increased operati ...
- Beardbrand Hits Million Mark In YouTube Subscribers
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
When Eric Bandholz started Beardbrand in 2013, his goal was to provi ...
- Marketing Magic: How Personalization Drives ROI
Email Insider, Ray Schultz - Wednesday, March 13, 2019
Retailers are most likely to show ROI from their efforts, according ...
- Manscaped Goes Where Few Grooming Products Have Gone Before: Below The Belt
Marketing Daily, P.J. Bednarski - Tuesday, March 12, 2019
Though there are plenty of men's beard and body trimmers on t ...
- Ancestry.com Refocuses CX, Gets Amazing Results
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Company's marketing fueled curiosity with education and engagement to drive personalized discoveri ...
- D2C Makeup Brand Il Makiage Launches Trial Foundation Program
Around the Net In Brand Marketing, Phyllis Fine - Monday, March 11, 2019
Last week Il Makiage debuted "a foundation-matching quiz (with a proprietary algorithm) a ...
- The Try-Before-You-Buy Conundrum
D2C Insider, Sarah Mahoney - Monday, March 11, 2019
Digital-first brands have always been at a disadvantage, so they're pushing f ...
- Putting The Customer First At Ancestry.com
Show Daily: Videos, Nina Lentini - Monday, March 11, 2019
Ancestry is all about people so you'd think it would have be ...
- Wherein Aflac Talks About 'Technology Debt'
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Listen as Andy Anderson, who handles media planning & buying management ...
- Consider The D2C Club Advantages At Coppola Wineries
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Janiene Ullrich, EVP, D2C at Francis Ford Coppola Winery, discusses the ma ...
- Hiring An Agency Can Help Build Scale -- But Then?
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
As the brand has gotten larger, Tomboy X's Lori Gatto is looki ...