- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- Yahoo DSP Launches Conversion API To Help Advertisers Measure Conversions
Publishers Daily, Ray Schultz - Monday, April 28, 2025
Advertisers can use the new solution to streamline measurement and attribution. ...
- Roblox Hit With Privacy Suit
MediaDailyNews, Wendy Davis - Tuesday, April 22, 2025
"Through hidden scripts and trackers, Roblox intercepts the contents of users' communicatio ...
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- McGarrah Jessee Taps Urciuoli As First CTO
MAD, Fern Siegel - Tuesday, April 15, 2025
The former WPP exec is using AI and automation to support creat ...
- TikTok Facing $550M In Privacy Violation Fines
MediaDailyNews, Colin Kirkland - Thursday, April 3, 2025
According to a report from Bloomberg, TikTok will be fined by Ireland ...
- CIMM To Assess Economic Impact Of New Ad Currencies
MediaDailyNews, Joe Mandese - Tuesday, April 1, 2025
The study is expected to presume the marketplace will consolidate from ...
- B2B Central: New Platform Intended To Centralize B2B Engagement, Data Management
Email Insider, Ray Schultz - Monday, March 31, 2025
6sense offers a product called Intelligent Workflows for putting audience and da ...
- D-Day For DMARC: Firms Have Until Monday To Comply With New Payment Rules
Email Insider, Ray Schultz - Friday, March 28, 2025
The original rule addressed credit-card fraud. But now there is an anti-phishi ...
- Microsoft Calls Out 'Shadow AI,' Offers Ways To Protect Data
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
A series of steps Microsoft introduced aims to help security teams with ...
- AI's Playground Closes Door On DeepSeek At Launch
MediaDailyNews, Laurie Sullivan - Tuesday, March 25, 2025
Mod Op launched a playground for advertisers looking to explore AI technolo ...
- Dr. Martens Finds Identity In AI-Supported Data
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
AI has become a tool that allows brands to get to kn ...
- Perplexity AI Wants To Rebuild TikTok's Algorithm For US Users
MediaDailyNews, Colin Kirkland - Friday, March 21, 2025
Perplexity AI remains dedicated to purchasing TikTok, and has published its o ...
- Digital Trust Bust: Consumers Doubt Brands Are Protecting Their Privacy
Email Insider, Ray Schultz - Friday, March 21, 2025
Most people have abandoned brands over the issue, Thales reports. ...
- AI Ads Target Site Visitors Without Publisher Consent
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2025
Ads have begun to serve up on websites that block content, maki ...
- Why Advertisers Miss The Target
Data & Programmatic Insider, Laurie Sullivan - Monday, March 17, 2025
Data misclassification has become too common at a time when technology li ...
- NY Bill Would Outlaw 'Unfair' Business Practices
MediaDailyNews, Wendy Davis - Thursday, March 13, 2025
The Fostering Affordability and Integrity through Reasonable Business Practices could empower N ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV Targeting
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
The integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- Publicis Doubles Down On Identity, Acquires Lotame
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
Publicis Groupe announced Thursday it has entered into an agreement to acqui ...
- Amazon DSP Enables AI-Managed TV Buying
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Amazon Ads has announced a new platform in its DSP supported ...
- Bloomingdale's Hit With New Privacy Suit Over Online Tracking
MediaDailyNews, Wendy Davis - Tuesday, February 25, 2025
California resident Kirra Hanson claims Bloomingdale's violates a California privacy law ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest Report
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Marketing and advertising may see a "shakeup" that eventually leads to mo ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
Adobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- B2C Playoff: New CRM Is Built To Drive Consumer Sales
Email Insider, Ray Schultz - Thursday, February 20, 2025
Klaviyo is offering a B2C platform and a Customer Hub. ...
- Texas AG Demands Info From Google And Apple About DeepSeek
MediaDailyNews, Wendy Davis - Friday, February 14, 2025
Texas Attorney General Ken Paxton is demanding that Google and Apple provi ...
- Apple, Google Remove Malicious Mobile Apps From Respective App Stores
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 11, 2025
SparkCat uses machine learning to scan image galleries and steal screenshots containi ...
- Lee Enterprises Systems Outage Was Caused By 'Cybersecurity Event'
Publishers Daily, Ray Schultz - Monday, February 10, 2025
The publisher is now attempting to find what information was affected. ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- DeepSeek Code Capable Of Sending Data Direct To Chinese Government
Performance Marketing Insider, Laurie Sullivan - Thursday, February 6, 2025
Code hidden in DeepSeek's application has been found with the capability ...
- Dentsu Creative Global Brand President Shares Views On AI's Future
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2025
Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaass ...