- Marketers Come Up Short On Cross-Channel
Mobile Marketing Daily, Ben Frederick - Wednesday, October 7, 2015
Currently, only 27% of marketers are capable of measuring the user experien ...
- The In-House Trilogy: Part 3: Campaign Setup & Optimization
Real-Time Daily, Mendel Senf - Thursday, October 8, 2015
After looking at data management and needed resources and training, we shi ...
- Can Facebook Be Free If Data Doesn't Flow Back To America?
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Do you enjoy arguing with people on Twitter and idling away endle ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- Experian Data Breach Shows Need For Cybersecurity Laws, Senators Say
Daily Online Examiner, Wendy Davis - Wednesday, October 7, 2015
Experian's recent data breach, which may have exposed the social security numbe ...
- Automotive Giants Meet To Further Standards For In-Vehicle Data
SearchBlog, Laurie Sullivan - Wednesday, October 7, 2015
The future for location-based and in-vehicle data doesn't begin and end wi ...
- Mars Explains Why It Wants To Handle Data Without Third Parties
Around the Net In MAD London, Sean Hargrave - Tuesday, October 6, 2015
Mars is waking up to the value of its owned data ...
- Rentrak Starts TV Ratings Service For Syndicated Programs
MediaDailyNews, Wayne Friedman - Monday, October 5, 2015
After many years of offering TV station ratings and TV network viewi ...
- Mobile Forecast To Dominate Programmatic Market
Mobile Marketing Daily, Ben Frederick - Monday, October 5, 2015
Mobile will account for 70% of the programmatic display market by ne ...
- California Attorney General Forces Silicon Valley Startup To Hire Privacy Chief
PolicyBlog, Wendy Davis - Tuesday, October 6, 2015
Cementing her reputation as a privacy hawk, California Attorney General Kamala Harr ...
- Spokeo Urges Supreme Court To Reject White House, Dismiss Suit About Errors
Daily Online Examiner, Wendy Davis - Friday, October 2, 2015
Firing back against the White House, online data aggregator Spokeo says t ...
- Cross-Channel Campaign Study Confirms Integrated Data Required For Success
MediaDailyNews, Laurie Sullivan - Monday, October 5, 2015
Poor data integration sabotages cross-channel campaigns, and few companies have made t ...
- FPD+RFM, FTW! A Column About Google's Customer Match
Performance Marketing Insider, David Rodnitzky - Monday, October 5, 2015
If the currency of the 2000s (the "aughts"?) was the keyword, t ...